Thursday, April 30th, 2009
CONTACT: Carrie Kocik/Kristen Ingraham
617-536-3300
ckocik@schneiderpr.com
kinggraham@schneiderpr.com
SWEETHEARTS® DAZZLE WITH NEW TWILIGHT-INSPIRED CANDIES
REVERE, MA (April 2009) – Twilight mania has gripped the country and now the New England Confectionery Company is introducing a new way for fans to savor the sweetness of the highly popular film from Summit Entertainment. For the first time in its more than 140-year history, Sweethearts® has partnered with a movie franchise to incorporate a unique story-line into its “language of love” candy hearts. Twilight Sweethearts feature sentiments from the film and dazzle like one of the film’s lead characters, Edward Cullen, does in the sun.
Tags: candy, Consumer, movie, public relations, sweethearts, Twilight
Posted in Consumer, Creative Services | No Comments »
Wednesday, April 15th, 2009
CONTACT: Danielle Sullivan/Genevieve Lee
On Behalf of Baskin-Robbins
617-536-3300
dsullivan@schneiderpr.com
glee@schneiderpr.com
BASKIN-ROBBINS OFFERS A SWEET DEAL WITH ITS THIRD ANNUAL 31 CENT SCOOP NIGHT EVENT
America’s Favorite Neighborhood Ice Cream Shop to Donate $100,000 to National Volunteer Fire Council’s National Junior Firefighter Program
CANTON, Mass. (April 15, 2009) – Mark your calendars – 31 Cent Scoop Night is back at Baskin-Robbins! America’s favorite neighborhood ice cream shop is sweetening the spring season by hosting its third annual 31 Cent Scoop Night celebration on April 29, 2009, from 5 p.m. to 10 p.m., at all Baskin-Robbins locations nationwide. During the event, the iconic ice cream brand will thank its loyal customers by reducing the price of all 2.5 oz. ice cream scoops to just 31 cents.
Tags: charity, Consumer, deal, firefighters, ice cream, launch, product, promotion, public relations
Posted in Consumer, Creative Services | No Comments »
