Monday, December 29th, 2008
CONTACT: Danielle Sullivan
On Behalf of Baskin-Robbins
BASKIN-ROBBINS® RINGS IN 2009 WITH NEW MENU LINE-UP OF BETTER-FOR-YOU BRIGHT CHOICES™ TREATS
America’s Favorite Neighborhood Ice Cream Shop Celebrates New Lighter Treats with Free Offer on January 15
CANTON, Mass. (Dec. 29, 2008) – Baskin-Robbins®, America’s favorite neighborhood ice cream shop, is ringing in the New Year early with the introduction of BRight Choices™ treats. BRight Choices are better-for-you light ice cream options including fat free, dairy free, no sugar added and light ice cream offerings. BRight Choices flavors have all the great taste and quality customers expect from Baskin-Robbins but with less guilt. To celebrate the launch of BRight Choices, Baskin-Robbins is celebrating the bright choices customers make each day with BRight Choices Day on Jan. 15, 2009. On BRight Choices Day, participating Baskin-Robbins shops nationwide will offer a free BRight Choices scoop to any customer with proof of a gym membership.