Social Links

Contact

More Info

• Company
  Founded in 1980, Schneider Associates is an independent public relations and marketing communications firm headquartered in Boston. [close]
• Description
  Recognized as a leader in conducting innovative, multi-faceted launches for products, services, companies and communities, Schneider Associates helps clients create and sustain visibility in an increasingly crowded and competitive marketplace. [close]
• Vision
  Whether we're launching new products, services, companies or communities, handling a crisis or orchestrating a special event, our motto is 'give us a piece of business, you'll see what we can do - and then you'll give us more.' [close]
• Services
  *Consumer *Corporate *Public Affairs *Creative Services *Social Media [close]
• Download Fact Sheet

Management

• 

  SCHNEIDER ASSOCIATES CELEBRATES 30 YEARS OF LAUNCH PUBLIC RELATIONS®

  To commemorate three decades of helping companies plan and execute successful launches, Schneider Associates is expanding the firm’s proprietary Launch Public Relations® approach to introducing new products, services, companies and communities – across all practice areas. The 30^th anniversary coincides with the upcoming release of “The New Launch Plan”, written by authors Joan Schneider, President, and Julie Hall, EVP/Partner, of Schneider Associates.

  BOSTON – April 7, 2010 – Schneider Associates, the Boston-based PR marketing agency best known for its thought-leadership in Launch Public Relations®, celebrates 30 years in business by applying  its proprietary Launch Public Relations model for introducing products, services, companies and communities to all Agency practice groups.  This shift in approach builds on the success of the Agency’s Consumer Practice launch programs and applies the same proven strategies and tactics to the firm’s Corporate Communications, Public Affairs and Social Media practices. “Our recent research has demonstrated a shift in how Business-to-Consumer  and Business-to-Business  marketers approach new product introductions,” said Agency Founder and President Joan Schneider.  “With the pervasiveness of social media and the internet in daily life, information of all kinds is accessible to consumers, which necessitates a Business-to-Everyone marketing focus when launching new products.” Schneider Associates’ Launch Model^SM identifies and organizes best practices for each phase of launch, and is based on consumer research performed in collaboration with Boston University, business-to-business research fielded with the assistance of Babson College, as well as nearly a decade of consumer survey insights from the Most Memorable New Product Launch survey (MMNPL). The Schneider Associates Launch Model^SM is a proven, comprehensive roadmap for navigating launch challenges and creating effective campaigns that have generated recognition for the firm’s work. During the past three decades, Joan Schneider has been a sought after speaker for marketing summits at corporations such as General Motors, 3M and Genzyme.  “We have learned that many of the same axioms apply if you are launching a new product to the business community or to consumers,” added Schneider.  “Plus, the 24/7 availability of information and rapid innovation of social media has created many new ways for marketers to reach decision makers beyond traditional tactics like trade shows, media relations and special events.” Schneider Associates’ Launch Model^SM will be applied to launches in the Agency’s Corporate and Public Affairs practices immediately.  “We have been successfully launching new communities and services for our clients for decades,” said EVP/Partner Philip Pennellatore.  “What changes now is the lens in which we encourage our clients to look at their introductions and the new media tactics we employ to achieve program results.” About “The NEW Launch Plan” To correspond with this major agency milestone, SA is releasing a second book on new product launch, entitled The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products. In the new book, which will be available on Amazon.com and at BNPmedia.com, authors Joan Schneider, President and Julie Hall, EVP/Partner, of Schneider Associates, have designed a roadmap for charting successful and memorable new product launches. About SA Since 1980, Schneider Associates has been launching products, services, companies and communities.  During the firm’s early years, SA became one of the region’s top firms working with real estate developers to obtain approvals for the launch of residential and commercial projects. In the 1990s, the firm diversified to serve companies launching both consumer and business products and services. Now, in its 30^th year, Schneider Associates has created a unified Launch Model^SM that is being applied agency-wide for client programs. A member of Worldcom Public Relations Group and a leader in launching new products, Schneider Associates’ team of public relations, marketing communications, social media, video and graphic designers provide agency services that include social media, messaging, media training, special events, crisis communications and spokesperson training.  For more about Schneider Associates, visit www.schneiderpr.com, or for more about Launch Public Relations®, visit www.launchpr.com About Joan Schneider and Julie Hall: Joan Schneider is the president and creative director of Schneider Associates, a marketing communications agency and member of Worldcom, specializing in Launch Public Relations®. Joan is also the author of New Product Launch: 10 Proven Strategies. Julie Hall, executive vice president and partner at Schneider Associates, oversees the Consumer Group and brings a broad range of expertise in brand and integrated marketing in the consumer product and packaged goods categories. Joan Schneider and Julie Hall are experienced speakers who have made presentations on launch at conferences and before corporate executive groups nationwide, including new product launch conferences in Australia and New Zealand; at Harvard Business School, the Ad Club of Boston, Boston University College of Communications, the Boston Capstone Conference and Emerson College; and at corporations such as 3M, Dupont and General Motors. CLOSE X
  

• 

  THE WORLDCOM PUBLIC RELATIONS GROUP’S AMERICAS REGION ELECTS NEW LEADERSHIP AND WELCOMES NEW PARTNER MARC PR, AS ITS NEWEST MEMBER

  FOR IMMEDIATE RELEASE Contact: Aileen Katcher  KVBPR 615-248-8202 akatcher@kvbpr.com 

  THE WORLDCOM PUBLIC RELATIONS GROUP’S AMERICAS REGION ELECTS NEW LEADERSHIP AND WELCOMES NEW PARTNER MARC PR, AS ITS NEWEST MEMBER

  NEW YORK, December 02, 2009 –  The Worldcom Public Relations Group, the largest global network of independent public relations firms, elected a new  Americas Region board and voted in a new member at its recent annual regional meeting. The eleven-member board will be chaired by Stefan Pollack, a ten-year partner in the Worldcom organization, and president of LA-based firm, The Pollack PR Marketing Group. Pollack has set the main objectives of his mandate as:  agency member recruitment; practice group expansion; and a stronger focus on annual peer reviews, a practice that holds member agencies to the highest of standards in the PR industry and serves as one of Worldcom’s most competitive advantages. “I want to use my time as Chair to increase the intellectual capital and the market focus areas we offer in individual regions, ensuring that our clients have access to a pool of specialized experts and expertise throughout the Americas Region.” The new board and all of the partners welcomed new partner, MARC PR, a marketing-oriented, full-service PR firm based in Pittsburgh, with capabilities that include media relations, community relations, crisis communications, issues management, corporate communications, internal communications, cause marketing, social media management and event marketing. In collaboration with the other board members, Pollack plans to define a strategy for supporting and bolstering the highly specialized teams in eight practice group sectors: Consumer; Crisis & Issues Management; Financial Services; Healthcare; Investor Relations; Public Affairs; Energy & Environment; Technology; and Travel & Tourism.  The groups share best practices and provide strategic and operational support to partners within their groups on client programs. Continues Pollack, “Furthermore, with the support of the board, I feel confident that we can grow and refresh our Worldcom University offering by focusing on mentoring the next generation of PR professionals and increasing partner interaction to expand the sharing of great ideas and strategies.”  The new board includes: Virginia Sheridan, M. Silver Associates, Chair-Elect, Meeting Liaison; Hal Dash, Cerrell Associates, Inc., Immediate Past Chair; Angelica Consiglio, Planin, Latin America/Membership; Aileen Katcher, Katcher Vaughn & Bailey, Marketing; Chris Baldwin, Liggett Stashower, Member Recruitment; Dorothy Pirovano, Public Communications, Inc., Member Retention; Barbara Fox, OEB Enterprise, Online/Interactive; Francie Israeli, John Adams Associates, Peer Review; Mike Greece, Padilla Speer Beardsley, Practice Groups; Sandy Hermanoff, Hermanoff Public Relations, Professional Development; Todd Lynch, St. John & Partners, Sponsorship/Vendor Relations; and Marie-Joseé Gagnon, CASACOM, Treasurer. “I truly believe that we, as an organization, have some of the best minds in the business and I feel privileged to represent the Americas Region,” says Pollack. “Under the leadership of the new board members, I am confident that our collaborative culture and passion for excellence will continue to translate into added benefits for clients.” About the Worldcom Public Relations Group Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations counseling firms, with some 110 offices in 91 cities worldwide. Established in 1988, it was formed so that the strongest, most capable independent public relations firms could serve national, international and multi-national clients while retaining the flexibility and client-service focus inherent in independent agencies. Through The Worldcom Group, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic arenas in which they operate. Visit www.worldcomgroup.com for more information.

  # # #

  CLOSE X
  

Search Newsroom

Tags

• approval assisted living A Wrench for Every Job Boston Burlington candy Charles River cities commercial real estate Consumer continuing care retirement community Corporate DIY Do it Yourself dry lubricant FHO Partners ice cream infestation launch liquid wrench lubricants mobile text messaging penetrants and specialty products Penetrating Oil public relations rezoning rodents schneider associates sweethearts Town Meeting

Archives

• April 2010
• March 2010
• February 2010
• January 2010
• December 2009
• October 2009
• August 2009
• June 2009
• May 2009
• April 2009
• December 2008
• May 2008
• January 2008
• September 2007
• May 2007
• April 2007

SA Resources

• Documents
• Fact Sheet

Multimedia

Categories / Feeds

• Agency News [ Subscribe ]
• Consumer [ Subscribe ]
• Corporate [ Subscribe ]
• Creative Services [ Subscribe ]
• Launch PR [ Subscribe ]
• Public Affairs [ Subscribe ]
• Social Media [ Subscribe ]
• The NEW Launch PLan [ Subscribe ]