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Catch up on the latest news from Schneider Associates
April 18, 2008
Schneider Assosciates Named To List Of Fastest Growing Private Companies For Second Consecutive Year
December 4, 2007
Technology Tops 2007 List for Most Memorable New Products iPhone™ Finishes on Top; Oreo® and Healthy Products Dominate Top 10
Most Memorable New Product Logo (for media use only)
Download: JPEG | EPS
December 4, 2007
Most Memorable New Product Launch Survey 2007
October 29, 2007
The Schneider Associates Business-to-Business Launch Survey Executive Summary Released
October 29, 2007
10 Proven Steps To Improve Business-to-Business Launch Success
The Schneider Business-to-Business Launch Survey identifies 10 steps B2B marketers can use to ensure the success of their next new product or service launch.
October 29, 2007
Best Practices For Conducting Business-to-Business Launches Detailed in New Survey
Report identifies 10 key lessons B2B companies can apply to improve chances of launch success
February 27, 2007
Poll Shows Consumers Rely on at Least Three Different Media for New Product Information, It’s Time for Immersion Marketing
Schneider Associates Launches Immersion Marketing at IRI Conference in Las Vegas, NV
February 22, 2007
81% of Consumers Are Unable to Name New Products Launched in 2006
Traditional Media Still Dominates Recognition and Purchasing Behavior Digital Media Is Emerging As Influencing Factor with Younger Consumers and Early Adopters
February 2007
2006 Schneider/Stagnito/IRI Most Memorable New Product Launch Survey Results Released
Download the Results
January 25, 2006
Grocer to Launch Food Fight - Hannaford Reaches for More Mass. Market (The Boston Globe)
Schneider Associates Secures Front Page Business Section Story on Hannaford's Massachusetts Expansion
October 20, 2005
Joan Schneider Presents Webinar On New Product Launch
Presentation Addresses Best Practices for Products and Services in B2C and B2B
October 6, 2005
Patriot Partners Breaks Ground On Wayside Commons -- The Area’s First Lifestyle Center
Schneider Associates Coordinates Milestone Event to Celebrate Start of Construction on Unique Open-Air Retail Development in Burlington
September 13, 2005
Schneider Helps Baskin-Robbins Break World Record
World’s Largest Ice Cream Sculpture Celebrates 60th Anniversary
July 2005
Better Product Launches, by Joan Schneider
Sales and Service Excellence discusses how to implement these 10 strategies
July 2005
Eight Ways to Improve New Product Launches, by Joan Schneider
Eight key launch practices that will improve your next new product introduction.
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