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| REVERE, Mass. – Home Sweet Home! The New England Confectionery Company (NECCO®) kicked off Valentine’s Day 2006 with the annual unveiling of their ten new Sweethearts® Conversation Hearts sayings on January 11, 2006. This year’s sayings, inspired by the comfort and warmth of home, were announced with the help of Habitat for Humanity Greater Boston. Roger Cook, landscape contractor for the Emmy Award-winning television series “This Old House,” served as the emcee of the event. The new Sweethearts sayings for 2006 are “Sweet Home,” “Call Home,” “Home Run,” “House Party,” “Home Soon,” “Go Home,” “ILU,” and “Home Sick.” NECCO is also giving sweethearts a new way to spell out their love this year with the addition of the preposition “to” and the conjunction “and” to its timeless mix of Sweethearts sayings. NECCO reinforced the importance of building homes and community partnerships by providing Habitat for Humanity Greater Boston with a monetary donation and a donation of a special run of Sweethearts Conversation Hearts, totaling $10,000. |
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| To celebrate Baskin-Robbins 60th Anniversary, the world's largest chain of ice cream specialty stores kicked-off the fun festivities by attempting to set a Guinness World Record by constructing the world's largest ice cream sculpture at the company's headquarters in Canton, Mass. The Schneider Associates team, armed with signature pink shovels were ready to dig in! |
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| Sharon Johnson from East Elmhurst, N.Y. won the crown as the official 2005 Baskin-Robbins National "Master Taster" on Saturday, October 1, 2005. The nation's top flavor experts from Boston, New York and Chicago, competed for the esteemed title of the 2005 Baskin-Robbins National "Master Taster." Sampling a variety of signature Baskin-Robbins ice cream flavors, Johnson proved her superior taste buds by correctly identifying the most ice cream flavors while blindfolded. Congratulating Sharon are (pictured from left to right) are Ken Kimmel, Brand Officer, Karen Setzer, Franchise Service Manager, Sharon Johnson, National "Master Taster" winner, Ryan Sinclair, Field Marketing Manager and BIlly Costa, Event emcee and co-host of the "Matty in the Morning" radio show on KISS 108fm Boston. |
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