"The NEW Launch Plan"

The NEW Launch Plan is a roadmap for charting masterful product launches and demonstrates how creative, integrated marketing ideas fuel and sustain launch success. Replete with case studies from brand managers on the front lines of the battle for market share, the book features candid interviews with top tier consumer product companies like McDonald's and Anheuser Busch.

Authors Schneider and Hall draw upon decades of experience launching new products.

The NEW Launch Plan reinforces the idea that with the Web and social media, it's no longer B2B or B2C, it's B2E - Business to Everyone.

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