Find out what marketing gurus, clients, social media experts and educators are saying about The NEW Launch Plan

Phil Lempert, The Supermarket Guru:

"Joan Schneider lays out the path to new product success in The NEW Launch Plan. With the failure rate for new product introductions continuing to rise, this book is a must read "bible" for every marketer. This is one of the few books on marketing new products that creates a prism – taking into consideration all the facets of brand, manufacturing, advertising, promotion and the consumer. Not only will Joan help you avoid missteps, but she also forces you to think and rethink your strategies and product to insure their success."

Al Ries, author, War in the Boardroom:

You never get a second chance to launch a new product, so you'd better make sure you do it right the first time by reading Joan Schneider's new book, which is loaded with helpful advice and case histories. A particularly valuable guide in today's era of social media.

David Meerman Scott, Bestselling author of The New Rules of Marketing & PR now published in 24 languages:

"In today's always on, YouTube-infested, Twitter-centric world it's much tougher to launch a new product than even a few years ago. If you're ready to launch a new consumer product into the national market, The NEW Launch Plan is your blueprint for success."

Carol Cone, Chairman and Founder, Cone:

"Whether your new product is revolutionary or evolutionary, Schneider's second Launch book provides even more valuable insights for marketing success. Don't Launch without it!"

Steve Garfield, Author, Get Seen:

"The NEW Launch Plan has an attractive layout that makes it look more like a magazine than a book."

Jay Baer, Social Media Strategy Consultant and Founder of Convince&Convert:

"You never have a second chance to make a first impression, and that critical maxim applies just as much to products as it does to people. In this incredibly useful book, Joan Schneider and Julie Hall provide reasonable, practical guidelines for launching new products with forethought and aplomb. With great tips on brand transparency and strategic thinking, The NEW Launch Plan is an absolute must-read for anyone embarking on a product or service rollout. With dozens of successful launches between them, accessing for the price of a book what Schneider and Hall know about this critical business component is a wise investment in the 'no-brainer' category. "

Jackie Hague, Vice President Marketing, New England Confectionery Company (NECCO)

"If every brand leader is the quarterback, this is the best playbook that can be provided to each as they develop game plans that will win with customers and consumers."

Joan Holleran, Director of Research, Mintel International:

"The NEW Launch Plan is a clear, readable guide to launching products in our increasingly discordant and muddled marketplace. It also acts as a reminder that the right product, supported with a strategic plan, can be successful. The case studies throughout the book illustrate how various tips in the book apply in the real world."

Scott Colwell, Chief Marketing Officer, Bruegger's Enterprises

"Introducing new products is more difficult and complex then ever before. The NEW Launch Plan is a must read that couples an up to date review of what has worked and not worked and an easy checklist of key steps to achieve success."

Thomas E. Fiedler, Dean, College of Communication, Boston University

"Joan Schneider makes it crystal clear that it's not just about the launch – that is, what happens in the initial phase of a campaign – but it's also about the critical importance of planning for the orbit and the recovery. And, to carry this a step further, to also plan for the crisis as when something terrible happens in those vulnerable moments after 'lift-off.'"