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When we say 'we wrote the book on launch,' we mean it. Literally.

It started with New Product Launch: 10 Proven Strategies, a how-to book that identifies the most effective strategies for product launch success. The book is based on academic research in partnership with Boston University's Communications Research Center in 2000. In 2010, Joan Schneider published her second book on launching new products with co-author Julie Hall, entitled: The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products. Since the first book, our launch research has expanded into the corporate and B2B realms. Download the New Product Launch Report from Schneider Associates / Boston University or learn more about The NEW Launch Plan

Schneider Associates conducted a B2B Survey conducted in conjunction with Babson College's Innovation and Corporate Entrepreneurship Research Center in 2001. We sought to uncover insights and information on how to effectively launch B2B products and services. The Innovation and Corporate Entrepreneurship Research Center, which closely tracks trends in innovation, added important expertise about exploring how companies launch products and services that evolve from innovation efforts. Download our Business to Business Launch Survey with Babson College

When it comes to Public Affairs, we apply our launch research to building communities to support public campaigns, and we have published white papers that detail our processes. Our proven Community Launch program consists of five key phases: Develop Vision, Build Support, Secure Approval, Launch Community and Engage Consumers. Over the years, our Community Launch process has compiled a proven record of success for a broad range of clients and communities. Download our Public Affairs White Paper: Getting Your Project Elected or Download Community Launch/Positioning Real Estate Projects for Success.

Altogether, our firm has several decades of experience creating marketing campaigns that make our clients' new product introductions and programs top of mind for clients, business communities, and consumers. We are adept at forming alliances, sponsorships and partnerships with the individuals, organizations and causes that can help make your launch successful, long-term. Most importantly, we no longer think in terms of B2C or B2B. These days, it's B2E - business to everyone. Because, the truth is, everyone is a consumer – and a potential customer. We've helped a diverse range of companies distinguish themselves, introduce new products, effectively handle crisis communications efforts, and open doors and win approvals for new initiatives and developments.

One of the tools we use to help companies calibrate their launch for the intended market and customer is our Launch Simulator®. In this consultative evaluation, we ask customized questions of each department involved in the product launch to determine the team's readiness and uncover potential weaknesses. Our Launch Simulator® is a diagnostic tool that we are always calibrating to meet the changing needs of product launch teams and adjust for the constantly shifting launch environment. Currently scheduled for development is our new Launch Simulator® application for smartphones. Interested in the Launch Simulator®? Email launch@schneiderpr.com

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