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most memorable book

In her writing, Joan Schneider and her team bring together the insights and best practices from leading brands and blend them with their years of experience in product launch.

Joan Schneider's first book, New Product Launch: 10 Proven Strategies, looks at how companies can improve the launch stage of the new product development process, and provides tips and tactics to guarantee launch success. The book also identifies common launch pitfalls that contribute to the dismal failure rate among new products.

If you're interested in the most current thinking on product launches, look for Joan Schneider's second book entitled The New Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products - which will be available on the BNP Media Website (www.bnpmedia.com), in bookstores and for download on Kindle in early 2010.

Building on the success of the first book, and on six years of knowledge and data compiled from Schneider's Most Memorable New Product Launch Survey (MMNPL), The New Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products examines successful launch strategies and tactics used by top tier consumer product companies. If you want to sign up for an early copy of the book, email us at: launch@schneiderpr.com.

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