launch PR
In PR, we are considered counselors, not merely strategists. 
Shel Holtz
Social Media Expert
launch PR > launch TV
launch TV
Perhaps you were thinking of a 30-second commercial? Think again. Launch TV showcases our video blogging - or vlog - site, the newest in on-line media trends.
Video blogging has the potential to reach niche markets more affordably than traditional commercial outlets. As it grows in popularity and audiences become more Web savvy, we envision Launch TV as a new way to launch your product and communicate your story.
Our teams are hard at work creating video that you can see by visiting our blogs or Youtube channel. Shouldn't we create video to launch your company's newest product or service?
10 Most Recent Videos
MMNPL 2009 Marketing Trends - "Social TV"
The Internet and television are merging to form new marketing trends. Watch Julie Hall, EVP/Partner from Schneider Associates, and Aaron Reid, Chief Behavioral Scientist from Sentient Decision Science, discuss social TV and other marketing trends from the Most Memorable New Product Launch survey of 2009.
Most Memorable New Product Launch Survey Results a
Learn more about the 2009 Most Memorable New Product Launch survey. Watch Julie Hall, EVP/Partner from Schneider Associates, Aaron Reid, Chief Behavioral Scientist from Sentient Decision Science, and Patrick Richardson, Integrated Marketing Director from Schneider Associates discuss migration marketing, social media, television, the survey and the results.
Most Memorable New Product Launch Top 10 countdown
Patrick Richardson, Integrated Marketing Director at Schneider Associates counts down the most memorable product launches of 2009.
Most Memorable New Product Launch Preview - KFC's
Known for its fried chicken since 1930, Kentucky Fried Chicken now offers grilled chicken to attract new consumers to the "unfried side" of KFC, while maintaining the tried and true taste of the Original recipe. Your host, Joan Schneider presents to you, KFC Grilled Chicken!
Most Memorable New Product Launch Preview - Snuggi
Who could have predicted that a one- size- fits- all, “blanket with sleeves” would become the next modern day viral phenomenon? The Snuggie has become one of the biggest pop-culture hits this year – from fashion week to online video parodies, everyone is wrapped up in Snuggie mania. Presented by Julie Hall, we introduce the Snuggie launch preview!
Most Memorable New Product Launch Preview - Giant
Major snack brands, like Frito-Lay are discovering creative ways to help consumers cope with the sagging economy. That is exactly what Frito-Lay did when they created the BIGGEST innovation to come out of the snack industry. Presented by Joan Schnider, Giant Cheetos preview.
Most Memorable New Product Launch Preview - McCafe
Percolating what some experts are calling the “coffee wars,” McDonald’s is taking on Dunkin’ Donuts and Starbucks with its new line of coffee beverages that includes customizable lattes, cappuccinos and mochas. SA's Julie Hall introduces McDonad's McCafe preview.
Most Memorable New Product Launch 2008 Top 10
Most Memorable New Product Launch 2008 Top 10
Most Memorable New Product Launch Preview 2008 - M
Most Memorable New Product Launch Preview 2008 - McDonalds Southern Style Chicken Biscuit.
Most Memorable New Product Launch Preview 2008 - N
Most Memorable New Product Launch Preview 2008 - Nintendo Wii Fit.
other
Most Memorable New Product Launch Preview - KFC's
Known for its fried chicken since 1930, Kentucky Fried Chicken now offers grilled chicken to attract new consumers to the "unfried side" of KFC, while maintaining the tried and true taste of the Original recipe. Your host, Joan Schneider presents to you, KFC Grilled Chicken!
Most Memorable New Product Launch Preview - Snuggi
Who could have predicted that a one- size- fits- all, “blanket with sleeves” would become the next modern day viral phenomenon? The Snuggie has become one of the biggest pop-culture hits this year – from fashion week to online video parodies, everyone is wrapped up in Snuggie mania. Presented by Julie Hall, we introduce the Snuggie launch preview!
Most Memorable New Product Launch Preview - Giant
Major snack brands, like Frito-Lay are discovering creative ways to help consumers cope with the sagging economy. That is exactly what Frito-Lay did when they created the BIGGEST innovation to come out of the snack industry. Presented by Joan Schnider, Giant Cheetos preview.
MMNPL
MMNPL 2009 Marketing Trends - "Social TV"
The Internet and television are merging to form new marketing trends. Watch Julie Hall, EVP/Partner from Schneider Associates, and Aaron Reid, Chief Behavioral Scientist from Sentient Decision Science, discuss social TV and other marketing trends from the Most Memorable New Product Launch survey of 2009.
Most Memorable New Product Launch Survey Results a
Learn more about the 2009 Most Memorable New Product Launch survey. Watch Julie Hall, EVP/Partner from Schneider Associates, Aaron Reid, Chief Behavioral Scientist from Sentient Decision Science, and Patrick Richardson, Integrated Marketing Director from Schneider Associates discuss migration marketing, social media, television, the survey and the results.
Most Memorable New Product Launch Top 10 countdown
Patrick Richardson, Integrated Marketing Director at Schneider Associates counts down the most memorable product launches of 2009.
Most Memorable New Product Launch Preview - McCafe
Percolating what some experts are calling the “coffee wars,” McDonald’s is taking on Dunkin’ Donuts and Starbucks with its new line of coffee beverages that includes customizable lattes, cappuccinos and mochas. SA's Julie Hall introduces McDonad's McCafe preview.
Most Memorable New Product Launch 2008 Top 10
Most Memorable New Product Launch 2008 Top 10
Most Memorable New Product Launch Preview 2008 - M
Most Memorable New Product Launch Preview 2008 - McDonalds Southern Style Chicken Biscuit.
Most Memorable New Product Launch Preview 2008 - N
Most Memorable New Product Launch Preview 2008 - Nintendo Wii Fit.
Most Memorable New Product Launch Preview 2008 - F
Most Memorable New Product Launch Preview 2008 - Frosted Flakes Gold.
Most Memorable New Product Launch Preview 2008 - G
Most Memorable New Product Launch Preview 2008 - Green Works.
Most Memorable New Product Launch 2008 Preview - B
Most Memorable New Product Launch Preview 2008 - Bud Light Lime.
2007 Most Memorable New Product Launch Survey
Schneider Associates, in partnership with comScore, IRI and BNP Media's New Products Magazine, reveals the most memorable new product launches of 2007 based on a survey of over 1,000 consumers across the country.
Andrea Vascellari Explains His Choices For MMNPL o
Andrea Vascellari, on the Web at http://andreavascellari.com, discusses the Nokia N95 and Skype Phone as his picks for the most memorable product launches of 2007.
Most Memorable New Product Launch 2007 Preview - S
Patrick Richardson, Launch director at Schneider Associates, previews the contenders for the Most Memorable New Product Launch of 2007. In this episode, he previews Subway's Fresh Fit Meals and Domino's Oreo Pizza.
Most Memorable New Product Launch 2007 Preview - T
Patrick Richardson, Launch director at Schneider Associates, previews the contenders for the Most Memorable New Product Launch of 2007. In this episode, he previews the Hasbro Transformers "Optimus Prime" Voice Changer Helmet.
Most Memorable New Product Launch 2007 Preview: Mi
Patrick Richardson, Launch director at Schneider Associates, previews the contenders for the Most Memorable New Product Launch of 2007. In this episode, he previews the Miller Chill.
Most Memorable New Product Launch 2007 Preview - i
Patrick Richardson, Launch director at Schneider Associates, previews the contenders for the Most Memorable New Product Launch of 2007. In this episode, he previews the iPhone.
B2B Launch Tips
B2B Launch Tip #10
Today's Schneider Associates B2B Launch Tip is:
10. Fight for bigger budgets.
Asked what they would do to improve their next launch, the response that drew the largest number of votes was "increase the budget." By being last in line in the new product process, the launch team may get short shrift when budget dollars are being allocated. This is another reason to start launch planning as early in the new product process as possible before R&D and production gobble up the lion's share of resources.
B2B Launch Tip #9
Today's Schneider Associates B2B Launch Tip is: Include the right external profesionals on your team.
Make sure the skill set of the external professionals on your launch team matches the launch activities in your plan. It's worth noting that the most critical success factors chosen by nearly all the B2B launchers in the survey were tasks that are best accomplished by a marketing communications firm. These factors included educating the sales force and internal audiences and generating word-of-mouth excitement. Yet, unfortunately, an ad agency is often the first --and sometimes only-- outside source many companies tap for launch advice. "To avoid this trap, make sure the skill set of the external professionals you add to your launch team matches the launch activities in your plan and includes Web experts, public relations professionals, channel distribution and sales promotion consultants," said Schneider.
B2B Launch Tip #8
Today's Schneider Associates B2B Launch Tip is:Do a great job educating your sales force and other internal audiences about your new product or service.
When asked to select the top three factors that contributed the most to launch success, sales force preparation earned the most votes as an important success factor by far with both product (55%) and service companies (66%). Both types of companies also selected word-of-mouth campaigns as one of their top three success factors.
The third highest contributor to launch success was different for product and service firms. Educating internal audiences was named by 29% of service companies, compared with just 16% of product companies. On-line campaigns also received 29% of votes from service companies. For product companies, distributor/retailer/dealer education earned the third highest number of votes, with 33% calling it a top three success factor.
B2B Launch Tip #7
Today's Schneider Associates B2B Launch Tip is:
7. Measure the right success metrics.
B2B Launch Tip #6
Today's Schneider Associates B2B Launch Tip is:
6. Spend Money on Word of Mouth Campaigns Rather than on Advertising.
B2B Launch Tip #5
Today's Schneider Associates B2B Launch Tip is:
5. Determine your launch performance measures before the launch begins.
"It is smart to have something against which to measure the progress of your launch as it moves forward," said Schneider. "Such information provides vital guidance about whether launch strategies are achieving your goals or need rethinking. Determing how you'll measure the success of your launch before the effort starts will also help you with other important planning tasks such as budgeting and strategy."
B2B Launch Tip #4
Today's Schneider Associates B2B Launch Tip is:
4. Establish your launch budget as early in the product development phase as possible.
67% of the companies surveyed maintained stable budget levels throughout their launches. This indicates they did a good job of estimating budget needs and had effective budget controls.
B2B Launch Tip #3
Today's Schneider Associates B2B Launch Tip is:
3. Establish your launch budget as early in the product development phase as possible.
The majority of the successful launchers in the survey established budgets during the development phase or earlier. This provides food for thought for any company that is currently waiting until further along in the process to begin thinking about the launch budget.
B2B Launch Tip #2
Today's Schneider Associates B2B Launch Tip is:
2. Establish a separate launch budget.
If launch spending is not budgeted separately, it's difficult to monitor how effective various launch activities are and whether launch spending is adequate to succeed.
B2B Launch Tip #1
Schneider Associates recently collaborated recently with the Center for Business Innovation at Babson College on the Schneider Associates Business-to-Business Launch Survey, which identified 10 tips companies can use to improve their odds of launch success in the highly competitive B2B market. Launch TV is profiling these tips so you can have a better sense of how to have a successful B2B launch.
This video contains a clip from a presentation given by Joan Schneider, President of Schneider Associates, at the PDMA New England Chapter meeting.
Today's Schneider Associates B2B Launch Tip is:
1. Have a documented launch process.
"Everyone should have a roadmap when launching a B2B product or service," said Joan Schneider, author of New Product Launch: 10 Proven Strategies, a breakthrough book that advises companies on how to launch new products. "Having a documented launch process helps identify what's working and what's not so you can improve with each new launch."
