The annual Most Memorable New Product Launch survey is our agency passion project. We may have written the book on launch, but we know that ongoing research into the state of product launches in the industry, consumer behavior and media consumption patterns is the best way to keep our proprietary Launch Public Relations strategy relevant and effective.
Every year for the past 15 years, we have partnered with a research firm to conduct a scientifically balanced consumer survey. The survey covers which new products consumers remember being launched in the last year, which media informs consumers about new products, how influential those channels are to purchase decisions and what product attributes consumers take into consideration when making a purchase decision.
We use this research to determine what media mix and launch strategies will be the most valuable to our clients. We also share it with you so you can see why a strong Launch Public Relations strategy is essential to a successful introduction of a new product, service, brand or program.
MMNPL survey findings have been featured in Forbes, USA Today, PR Week, Adweek, O’Dwyer’s and MediaPost.
2016 MMNPL Results
Download our 15th Annual 2016 Most Memorable New Product Launch eSummary to see which ten product launches consumers remembered most in 2016. Each year, Schneider Associates and our partner Sentient Decision Science conduct the Most Memorable New Product Launch survey to identify strategies and tactics brands use in our rapidly-changing and connected world to motivate consumers to try and buy new products. We hope as you read the report, you’ll find some new strategies and tactics that apply to your business – no matter who the audience.
Fill out the form below to download our 2016 MMNPL eSummary.
We hope as you read the report, you’ll find some new strategies and tactics that apply to your business – no matter who the audience.
Fill out the form below to download our 2016 MMNPL Report: