Most Memorable New Product Launch (MMNPL)

The Most Memorable New Product Launch survey is conducted annually with our partner Sentient Decision Science and features feedback from a national, census-balanced sample of consumers. This study  identifies the most memorable new product launches of the year and highlights the latest trends in consumer purchasing behavior and media consumption. The survey findings have been featured in ForbesUSA TodayPR WeekAdweekO’Dwyer’s and MediaPost.

2015 MMNPL Results

Download our 2015 Most Memorable New Product Launch eSummary to see which ten product launches consumers remembered most in 2015.  Each year, Schneider Associates and our partner Sentient Decision Science conduct the Most Memorable New Product Launch survey to identify strategies and tactics brands use in our rapidly-changing and connected world to motivate consumers to try and buy new products. We hope as you read the report, you’ll find some new strategies and tactics that apply to your business – no matter who the audience.

Fill out the form below to download our 2015 MMNPL eSummary.

With the proliferation of online media, our belief is that segmented marketing is experiencing a major shift. It doesn’t matter if you are selling a B2C (Business-to-Consumer) product or a B2B (Business-to-Business) product, at the end of the day everyone is a potential customer (Business-to-Everyone) – or a referral source to someone who could be a customer.

We hope as you read the report, you’ll find some new strategies and tactics that apply to your business – no matter who the audience.

Fill out the form below to download our 2015 MMNPL Report:

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We regularly conduct research and develop insights and analysis about important product launches and trends shaping the marketing communications industry. Sign up now to receive our product launch insights and updates:

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