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When we say 'we wrote the book on launch,' we mean it. Literally.

It started with New Product Launch: 10 Proven Strategies, a how-to book that identifies the most effective strategies for product launch success. The book is based on academic research and more than 25 years of product launch experience.

That was 2004. Now, Joan Schneider is currently writing her second book on launching new products, The New Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products. We're also publishing e-books, white papers and reports on a variety of topics.

• Download our Public Affairs White Paper: Getting Your Project Elected
• Download the New Product Launch Report from Schneider Associates / Boston University
• Download our Business to Business Launch Survey with Babson College
• Visit our LaunchPR blog at www.launchpr.com.