about launch PR

Our obsession with B2C and B2B product launch began in 2001. In partnership with Boston University, Schneider Associates conducted the first ever study to examine how marketers launch new products. The result? The groundbreaking book, New Product Launch: 10 Proven Strategies, and Launch Public Relations®. Launch Public Relations is our proprietary, multi-disciplinary process that successfully propels new products and services into the marketplace and sustains them beyond their introductory period.

Launch is the signature of our agency, and what differentiates us from other PR and marketing communications companies. We view launch in the broadest possible sense, and apply the lessons we've learned from marketing new products to all our practice areas.

Schneider Associates hosts launchpr.com, a blog that provides thought-provoking launch ideas and proven tactics for a successful product launch.
In association with Mintel and IRI, we publish the annual Most Memorable New Product Launch Survey to identify the year's most memorable products. Our Most Memorable New Product Launch Survey is often quoted in the media, industry reports and online as an authoritative source on new product introductions.
Schneider Associates conducted the Schneider Business-to-Business Launch Study, which identifies 10 lessons B2B companies can use to improve their launch success. This research was conducted in collaboration with the Center for Business Innovation at Babson College.
Joan Schneider speaks frequently on launching new products to major corporations and conducts workshops on the launch process. For more information about engaging Joan as a speaker on launching new products, contact info@schneiderpr.com.

Our launch process has introduced hundreds of products to the marketplace, delivered more than 20 million square feet of mixed-use space, and proven that the savvy use of social media can start a buzz and keep it going.

Joan Schneider, founder and president of Schneider Associates, is a nationally recognized expert on product launches and author of the groundbreaking book New Product Launch: 10 Proven Strategies. She is a frequent speaker at companies, educational forums and professional organizations and is currently writing her second book, The New Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products.