Launch Public Relations®: SA’s proprietary, multi-disciplinary process that successfully propels new products, services, organizations, corporations, institutions and communities into the marketplace, accelerates their growth beyond the introductory period and reinvigorates interest when customer attention wanes.
Many consider a “Launch” as the time when a product first enters the market and becomes widely available to customers. We view Launch as a methodology and approach to conducting business. While establishing new product awareness is the first vital step in brand building, we believe accelerating interest over time is of equal if not more importance to long-term product launch success. Read more about our Launch methodology.
Launch Thought Leadership
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Presenting to the Board of Selectmen, City Council or Town Meeting is nerve-racking. There’s a lot on the line...July 24, 2017
Last week, SA’s marketing team discussed the potential impact that Amazon’s acquisition of Whole Foods can have on branding...July 11, 2017
Every week, we’ll be bringing you an insight from our 2016 Most Memorable New Product Launch (MMNPL) Survey eBook....June 26, 2017
Every week, we’ll be bringing you an insight from our 2016 Most Memorable New Product Launch (MMNPL) Survey eBook....June 16, 2017