B2B and consumer launch strategies differ. Check out our research with Babson College’s Innovation and Corporate Entrepreneurship Research Center.
Products to Remember
We’re always keeping an eye out for exciting new product launches that are positioned for success. Check our blog for the latest insights.
HBR Article: Why Most Product Launches Fail
Harvard Business Review
Is your launch built to fail? Read Joan Schneider and Julie Hall’s article in the Harvard Business Review which identifies 5 fatal launch campaign flaws.