Learn more in our latest launch e-book entitled 'What You Need to Know to Win Project Approval In Massachusetts.'
Celebrating Baskin-Robbins' 65th Birthday
ABC News, CNN.com & more!
When Baskin-Robbins asked us to help kick off their 65th birthday in style, we whipped up a sweet, media-worthy event: A retirement celebration for five classic flavors entering the "Deep Freeze."
HBR Article: Why Most Product Launches Fail
Harvard Business Review
Is your launch built to fail? Read Joan Schneider and Julie Hall's article in the Harvard Business Review which identifies 5 fatal launch campaign flaws.
Schneider Associates successfully launches and sustains visibility for new products, services, companies and communities.