Integrated Marketing & Media
Integrated media is at the intersection of paid, earned, shared and owned media is where consumers are making important decisions about brands, services, programs, companies and projects. This blend of traditional news, digital marketing, sponsored content, new media, direct, social business intelligence and social media marketing create targeted and effective solutions that influence customers, consumers, stakeholders—and the media.
It’s not just celebrities and media who have influence. Consumers influence their friends and co-workers when they listen to a song recommended on Facebook, click on a sponsored story, visit a restaurant reviewed on Yelp, tweet about a product or service, share photos on Instagram or a video on YouTube, “pin” content on Pinterest or read an article posted on LinkedIn. Recommendations and brand interactions like these represent a new generation of distributed influence, and it’s clear that marketers have taken the cue by partnering with their customers, influencers and bloggers to shape messages, create new products, services and promotional ideas, and share information.
Integrated Marketing at Schneider Associates
The SA Newsroom is where our integrated media strategists turn whiteboard walls into canvases with winning ideas. We analyze your business challenges, dig into the research, distill our findings into measurable goals, identify the right audiences and media platforms, create and share content, engage influencers and use analytics to fine-tune campaigns and report quantifiable results.
We create custom programs that solve business and communications challenges. Whether we launch a media and blogger campaign, leverage the newest social media platform, or develop lead generation and native advertising campaigns, SA uses the right communications methods to tell your story.
SA’s integrated media team generates engagement, affinity and participation with customers through creative, brand-centric integrated media programs. We create brand interaction by constantly scanning the horizon for new ways to influence behavior. This could include anything from digital content creation, promotions and contests, crowd-sourcing, social analytics benchmarking, blogger relations, and experiential programs, to content marketing campaigns, Twitter parties, video, location-based social programs, or digital couponing campaigns. We also provide meaningful monitoring, reporting and analytics to help improve, maximize and report on program effectiveness.
We’re always launching new ideas. Contact us so we can launch yours.
Integrated Media Services
SA’s integrated media professionals have diverse skill sets and educational backgrounds, as well as expertise in a variety of PR, marketing, digital advertising and social media disciplines—not to mention journalistic skills learned in print and television. With our integrated approach and strategic perspective, we can help reach your goals.
- Launch PR strategies
- SA Newsroom
- Media Relations
- Community Relations
- Messaging, Content Calendars and Social Protocol
- Blog Development
- Website Development
- Search Engine Optimization/ Search Engine Marketing
- Facebook Fan Page Development, Launch and Management
- Facebook Sponsored Content & Ad Campaigns
- Twitter Sponsored Content and Ad Campaigns
- LinkedIn Ad Campaigns
- Twitter Parties & Blogger Promotions
- LinkedIn Training and Community Building
- Twitter Startup, Management and Engagement
- LinkedIn Group Development and Engagement
- Google+ Hangout Influencer and Stakeholder Sessions
- Blogger and Influencer Activation
- Custom Social Media Content Marketing Programs
- Programmatic Digital Advertising
- Native Advertising
- Traditional Advertising
- Pandora and Spotify Promotions and Advertising
- Blast Email Campaigns
- Social Analytics and Monitoring
- Social Media Workshops, Education and Training
- Listening & Insights Campaigns
- Online Reputation Management
- Digital Crisis Planning and Mitigation
- Social Marketing Content and Graphics Development
- Social & Mobile App Development
- Video Development
- Content Marketing Campaigns
- Event and Deal Site Promotions
- Social Gaming Promotions
- Message Board Activation
- Social Widgets
- Analytics & Reporting