Stirring Up Coffee Talk With Mommy Bloggers
BlogHer and SheCon
For the re-launch of Baileys Coffee Creamers, SA engaged with bloggers and consumers on social media and in-person at blogger conventions, resulting in increased exposure for the products.
MIT Sloan EMBA Launch
NYT, Time, & Bloomberg
To launch MIT Sloan’s new EMBA program, SA enhanced top-tier business media placements with a social media campaign that increased enrollment and student engagement.
Social Media Toolbox
Liquid Wrench Gets Social
To position Liquid Wrench as an expert in its category, SA created and fostered a community of DIY enthusiasts with branded accounts on Facebook, Twitter and YouTube.