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Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going to miss Pierre, Hans and Yoshio.

Al Ries

Co-Author of The Fall of Advertising and the Rise of PR

corporate > POV

POV

You know what makes our business so exciting? It's constantly evolving. In this POV, or Point of View section, we're going to share tips, tactics and trends we believe are important to understanding the Corporate Communications business – today and tomorrow.

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Schneider Associates successfully launches and sustains visibility for new products, services, companies and communities.