Today’s News
Today’s News
To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here:
Skechers Sets New Pace on Sponsors
By SARA GERMANO
Relevance: Marketing- That may be about to change. Skechers USA Inc., known more for fashion sneakers than sports shoes, has signed a new contract with Olympic medalist and New York City Marathon winner Meb Keflezighi that marks a shift in the way sponsors traditionally reward track and field athletes.
The Reel End: Theaters to Get Movies by Satellite
By MICHELLE KUNG And ERICA ORDEN
Relevance: Launches- A coalition of film studios and movie-theater companies said it intends to start experimenting with a new satellite-based digital delivery system for movies, in a bid to make theatrical distribution more efficient.
MIT videos teach fun-damental lessons
By Marie Szaniszlo
Relevance: Higher Education- But dozens of Massachusetts Institute of Technology students have embraced a new school initiative to produce short videos teaching youngsters in kindergarten to 12th grade basic concepts in science and engineering. And they’ve done it with panache.
Facebook finds adding users unfriend-ly to profits
By Ira Kantor
Relevance: Social Media- Facebook attributed its revenue spike to continued growth in active users.
US firms beat estimates, boosting optimism
By Lu Wang and Thomas Black
Relevance: Business Economy- Companies from Apple to 3M are surpassing earnings estimates at the highest rate in two years as economic growth at home helps drive demand and counter a drag from Europe.
Friendly’s CEO goes from panini to patty melts
By Gail Waterhouse
Relevance- Food: Panera chief operating officer John Maguire will try to turn Friendly’s around.
By Brett Molina
Relevance: Social Media- Facebook is taking several steps to ensure its 900 million users explore the social network more securely.
Bad labels force another recall of Nissan Titan, Armada
By James R. Healey
Relevance: Automotive- Nissan is recalling Titan pickups and Armada SUVs because of a mistake on the tire-information label.
A Web Retailer Buys the Perfect Domain Name. Then Comes a Letdown
By IAN MOUNT
Relevance: Digital- The Newark Nut Company paid a hefty price for a clean, new domain name – then watched its traffic fall significantly.
An E-Book That Glows in the Dark
By DAVID POGUE
Relevance: New products- A new glow in the dark ebook will be sold for $140.
Facebook Marketing: Why Less Is More
Lauren Hockenson
Relevance: Social Media/Marketing- According to Peter Shankman, an entrepreneur and venture capitalist with a hearty background of marketing and consulting under his belt, the answer is actually pretty easy: “Sharing for the sake of just hearing yourself talk is pointless.”
Top NFL Draft Picks to Hold Google+ Hangouts With Fans
Sam Laird
Relevance: Social Media- In a pro football first, the presumed top two picks in this week’s NFL Draft will hold Google+ Hangouts with fans of their new teams.
Tags: 3M, Apple, Armada, Boston Herald, facebook, Friendly's, Google, Mashable, Meb Keflezighi, mit, NFL Draft, Nissan, NY Times, Panera, Peter Shankman, Sketchers, Sketchers USA, Social Media, sponsors, The Boston Globe, The New York Times, The Wall Street Journal, Titan, USA Today, Wall Street Journal
