Wednesday, November 17th, 2010
SA client, Zeo, was featured prominently in Information Week on November 2, 2010. Editorial Director Fritz Nelson said the Personal Sleep Coach is “staring to change his life” and shared with readers the benefits of using the product and getting enough sleep. Nelson said the Zeo helped him understand sleep and “on my best sleeping [...]
Tags: Consumer Retail, Consumer Technology, feature, Information Week, launch, new product launch, Public Relations, Schneider Associates, sleep, technology, Zeo, zeo personal sleep coach
Posted in Consumer, Food & Retail | No Comments »
Friday, August 6th, 2010
On Tuesday, August 3, 2010, Schneider Associates’ Julie Hall, EVP/Partner, gave a presentation on conducting media and consumer events in support of product launches to an excited group of 25 Italian students who are spending their summer studying abroad. The students – who are enrolled in a program at Boston University directed by Professor Steve Quigley – are completing coursework in business, communications, and event management, and hail from the largest Italian university in Milan, Universitá Cattolica del Sacro Cuore.
Tags: Baskin-Robbins, Boston, boston pr, boston university, Events, Integrated, Introductions, julie hall, launch, launch event, Launch PR, Launch Public Relations, Launches, marketing, MySweethearts, new product, product launch, products introduction, Public Relations, Schneider Associates, Schneider PR, Universitá Cattolica del Sacro Cuore, Woolite, Zeo
Posted in Agency News, Launch PR | No Comments »
Tuesday, July 6th, 2010
Is there anyone who doesn’t want to sleep with Zeo? Wired magazine writer Brian Mossop slept with Zeo and named it to the magazine’s list of 39 tested and rated new products for summer.
Tags: Boston, Boston Public Relations, Brian Mossop, Consumer Retail, Consumer Tech, Consumer Technology, Integrated, Introductions, launch, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates, sleep, sleep coach, sleep therapy, Wired, Wired Magazine, Zeo, zeo personal sleep coach
Posted in Agency News, Consumer, Consumer Tech, Food & Retail | No Comments »
Tuesday, June 8th, 2010
Vogue writer, Gaby Wood, slept with Zeo, and wants everyone to know about it. She talks about Zeo and her newly gained sleep knowledge in the June 2010 issue of Vogue. The article talks about the importance of discovering your sleep patterns to reach your full sleep potential, which does not always require a visit to a professional sleep clinic.
Tags: Boston, boston pr, Boston Public Relations, Consumer Retail, Consumer Tech, Consumer Technology, gaby wood, Integrated, Introductions, june vogue, launch, Launch PR, Launch Public Relations, Launches, marketing, new product, product introductions, product launches, Public Relations, Schneider and Associates, Schneider Associates, Schneider PR, sleep therapy, Vogue, Zeo, zeo personal sleep coach
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail | No Comments »
Thursday, May 13th, 2010
On the evening of May 11, 2010, Account Director Genevieve Lee represented Schneider Associates (SA) at Cipriani in New York, where SA’s Zeo Launch Campaign won the top Consumer Products campaign category with a Silver SABRE – beating brands such as Friskies (Nestle Purina Pet Care Company), Axe Dark Temptation deodorant, Hanes, and the Bible Illuminated New Testament.
Tags: Boston, boston pr, Boston Public Relations, broze sabre, holmes group, integration, Introductions, launch, Launch PR, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, SA, sabre, sabre awards, Schneider Associates, silver sabre, Zeo, zeo personal sleep coach
Posted in Agency News, Consumer, Consumer Tech | No Comments »
Monday, April 12th, 2010
PRWeek recently hailed Zeo’s PR campaign, developed in conjunction with Schneider Associates, for the launch of the Zeo Personal Sleep Coach. The campaign was created using Schneider’s proprietary Launch Public Relations® model for launching products, services, companies and communities. On June 18-19, 2009, Zeo hosted an overnight media event at The Standard hotel in [...]
Tags: Boston, Boston Public Relations, dave dickinson, Integrated, Introductions, launch, Launch Public Relations, Launches, marketing, myzeo, new product, nyc, Product Introduction, product launch, PRWeek, Public Relations, Schneider Associates, sleep, sleep coach, The Standard Hotel, The Today Show, Zeo
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Launch PR, New Book on Launch | No Comments »
Wednesday, March 3rd, 2010
On Friday, Feb. 28, 2010, The New York Times Bits Blog featured a one-on-one interview with health tech investor and space tourist, Esther Dyson, who named Zeo as one of the top products making waves in the industry. Dyson explains how, thanks to technology, the health market and industry is taking off, and self-monitoring tech [...]
Tags: Ben rubin, Bits Blog, Boston, boston globe, Boston Public Relations, Esther Dyson, health tech, Integrated, Introductions, launch, Launch Public Relations, Launches, marketing, new product, New York Times, Newton, Product Introduction, product launch, Public Relations, Schneider Associates, Today Show, Zeo, zeo personal sleep coach, ZQ scores
Posted in Consumer, Consumer Tech, Food & Retail, Launch PR | No Comments »
Thursday, February 4th, 2010
SA’s Julie Hall Offers Guidance to Entrepreneurs at LaunchCamp 2010.
This afternoon, SA’s EVP/Partner Julie Hall participated in a public relations and marketing panel at LaunchCamp 2010 (held at the Microsoft’s NERD center in Cambridge, MA). Julie discussed key issues that surround launching new products and companies, such as the decline in traditional media and the growing importance of immersion marketing to reach consumers through multiple touch points.
Tags: #SMB16, Boston, Boston Public Relations, entrepreneurs, Integrated, Introductions, julie hall, launch, launch company, Launch Public Relations, LaunchCamp, LaunchCamp 2010, Launches, launching companies, marketing, new company, new product, new product launch, Product Introduction, product launch, Public Relations, Schneider Associates, Social Media Club Boston, Zeo
Posted in Agency News, Consumer, Launch PR, Social Media | No Comments »
Wednesday, December 16th, 2009
Good Morning America and Today show herald Zeo: make it the #1 Google Search Topic Tuesday Morning.
Tags: Brown University, Diane Sawyer, Dr. Nancy Snyderman, Dr. Oz, Good Morning America, Jay Leno, Matt Lauer, myzeo, NBC, sleep, sleep quality, Zeo, zeo personal sleep coach
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech | No Comments »
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