Posts Tagged ‘Zeo’
Schneider Associates’ Julie Hall Presents Launch Event Expertise to Boston University Students from ItalyFriday, August 6th, 2010
On Tuesday, August 3, 2010, Schneider Associates’ Julie Hall, EVP/Partner, gave a presentation on conducting media and consumer events in support of product launches to an excited group of 25 Italian students who are spending their summer studying abroad. The students – who are enrolled in a program at Boston University directed by Professor Steve Quigley – are completing coursework in business, communications, and event management, and hail from the largest Italian university in Milan, Universitá Cattolica del Sacro Cuore.
Is there anyone who doesn’t want to sleep with Zeo? Wired magazine writer Brian Mossop slept with Zeo and named it to the magazine’s list of 39 tested and rated new products for summer.
Vogue writer, Gaby Wood, slept with Zeo, and wants everyone to know about it. She talks about Zeo and her newly gained sleep knowledge in the June 2010 issue of Vogue. The article talks about the importance of discovering your sleep patterns to reach your full sleep potential, which does not always require a visit to a professional sleep clinic.
Schneider Associates Takes Center Stage at SABRE Awards in New York, Winning Three Awards for Zeo Launch CampaignThursday, May 13th, 2010
On the evening of May 11, 2010, Account Director Genevieve Lee represented Schneider Associates (SA) at Cipriani in New York, where SA’s Zeo Launch Campaign won the top Consumer Products campaign category with a Silver SABRE – beating brands such as Friskies (Nestle Purina Pet Care Company), Axe Dark Temptation deodorant, Hanes, and the Bible Illuminated New Testament.
PRWeek recently hailed Zeo’s PR campaign, developed in conjunction with Schneider Associates, for the launch of the Zeo Personal Sleep Coach. The campaign was created using Schneider’s proprietary Launch Public Relations® model for launching products, services, companies and communities. On June 18-19, 2009, Zeo hosted an overnight media event at The Standard hotel in [...]
The New York Times and The Boston Globe Highlight Zeo’s Innovative Product and Effective PR Campaign.Wednesday, March 3rd, 2010
On Friday, Feb. 28, 2010, The New York Times Bits Blog featured a one-on-one interview with health tech investor and space tourist, Esther Dyson, who named Zeo as one of the top products making waves in the industry. Dyson explains how, thanks to technology, the health market and industry is taking off, and self-monitoring tech [...]
Good Morning America and Today show herald Zeo: make it the #1 Google Search Topic Tuesday Morning.