Tuesday, April 24th, 2012
SA and Baskin-Robbins’ Flavor Creation Contest and campaign won the coveted silver award in the Game category at the annual SABRE Awards competition. Baskin-Robbins sponsored the contest to discover the next flavor to include in their celebrated 31 flavors of ice creams offered at stores. Schneider Associates worked alongside the Baskin Robbins’ marketing and public [...]
Tags: award, Awards, Baskin-Robbins, Boston Public Relations, crowdsource, crowdsourcing, fan contest, flavor creation, flavor creation contest, Harvard Business Review, HBR, holmes report, ice cream, launch, Launch PR, Launch Public Relations, marketing, new product, new product launch, Product Introduction, product launch, Public Relations, sabre, sabre awards, Schneider Associates, Schneider PR, SchneiderPR, the holmes report, why most product launches fail
Posted in Agency News, Consumer, Food & Retail, Launch PR, Social Media | No Comments »
Thursday, May 12th, 2011
On Wednesday, May 4th, NECN Business invited Joan Schneider, president of Schneider Associates and co-author of “Why Most Product Launches Fail,” which appeared in last month’s Harvard Business Review, to talk about the elements that can make or break a new product launch. Joan and Mike Nikitas discussed some of the failed products that were [...]
Tags: Boston, boston pr, Boston Public Relations, Failed products, Harvard Business Review, HBR, Introductions, Joan Schneider, launch, Launch PR, Launch Public Relations, Launches, launchpr, Mike Nikitas, MMNPL, NECN, NECN Business, new product, new product launch, Product Introduction, product introductions, product launch, product launches, Schneider Associates, Schneider PR, SchneiderPR, why most product launches fail
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
Monday, May 2nd, 2011
Schneider Associates EVP and Partner Julie Hall was interviewed recently on Bloomberg TV by “Taking Stock” host Pimm Fox following an article written by Joan Schneider and Julie, titled “Why Most Product Launches Fail” in the Harvard Business Review.
Tags: bloomberg, bloomberg tv, Boston Public Relations, fail, failure, Harvard Business Review, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, learning from failure, MMNPL, new product, new product launch, pimm fox, Product Introduction, product introductions, product launch, product launches, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, taking stock, taking stock with pimm fox, the new launch plan, why most product launches fail
Posted in Agency News, Consumer, Consumer Tech, Launch PR, New Book on Launch | No Comments »
