Tuesday, March 5th, 2013
Register FREE ($60 value) with shareable code: 2012TopTen It’s never been more difficult to launch a new product. Consumers are more fragmented than ever. With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who [...]
Tags: Boston, Boston Public Relations, Integrated, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, McDonald's, MMNPL, Most Memorable New Product Launch, new product, new product launch, pepsi, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media, Taco Bell, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »
Tuesday, February 19th, 2013
Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our survey. Amazon’s Kindle Fire topped the list with a surprising 30% of respondents [...]
Tags: Amazon, android, cola, doritos, doritos locos taco, frito lay, Introductions, johnson and jonshon, Kindle Fire, MMNPL, new product, new product launch, pepsi, pepsi next, proctor and gamble, Product Introduction, products introduction, Samsung, samsung galaxy, samsung galaxy note, Schneider Associates, Sentient Decision Science, smartphone, Taco Bell, tide pos, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Thursday, May 31st, 2012
Bidding wars break out over multifamily homes By Jennifer Athas A combination of factors is creating a demand for multifamily properties in the Hub, leading to stiff competition among bidders. Three categories of buyers are now targeting smaller multifamily properties: contractors that renovate the properties into condominiums, investors and owner-occupants. Driving the trend [...]
Tags: Boston, Boston Herald, Mashable, Pinterest, USA Today, Wall Street Journal
Posted in Consumer, Consumer Tech, Corporate & Nonprofit, Food & Retail, Public Affairs, Social Media | No Comments »
Friday, April 27th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: Facebook Tests Smaller Version of ‘Trending Articles’ in Newsfeed By Lauren Indvik Relevance: Facebook is testing a smaller, less invasive version of the “Trending Articles” insert that began appearing in some users’ Newsfeeds earlier this month. Now, instead [...]
Tags: Amazon, Andriod, comScore, facebook, Google, Kindle, Kindle Fire, Masahble, newsfeed, Pinterest, tablet, technology, trending, trending articles, trending topics, USA Today
Posted in Consumer Tech, Social Media | No Comments »
Thursday, April 26th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: Skechers Sets New Pace on Sponsors By SARA GERMANO Relevance: Marketing- That may be about to change. Skechers USA Inc., known more for fashion sneakers than sports shoes, has signed a new contract with Olympic medalist and New [...]
Tags: 3M, Apple, Armada, Boston Herald, facebook, Friendly's, Google, Mashable, Meb Keflezighi, mit, NFL Draft, Nissan, NY Times, Panera, Peter Shankman, Sketchers, Sketchers USA, Social Media, sponsors, The Boston Globe, The New York Times, The Wall Street Journal, Titan, USA Today, Wall Street Journal
Posted in Consumer, Consumer Tech, Corporate & Nonprofit, Food & Retail, Public Affairs, Social Media | No Comments »
Wednesday, April 25th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: Short Hub stop for tall women’s shop By DONNA GOODISON Relevance – Consumer Retail/Local Business: If you spot a lot of tall women around the Hyatt Regency Boston this weekend, don’t assume it’s a gathering of hoops [...]
Tags: Apple, Boston Herald, Coca-Cola, home sales, iphone, Jeep, Long Tall Sally, Mashable, Olympics, recession, SA Daily News, SUV, The Boston Globe, The New York Times, The Wall Street Journal, The WSJ, USA Today, worldwide developers conference, WWDC
Posted in Consumer, Consumer Tech, Food & Retail, Public Affairs | No Comments »
Tuesday, April 24th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: How to Get More Clicks on Twitter [Infographic] [via danzarella.com] Relevance – Social Media: I’ve often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing [...]
Tags: AllTop, Amazon, Apps, Avon, Boston, boston globe, Boston Herald, boston pr, Boston Public Relations, brand awareness, Chrysler, Clint Eastwood, facebook, Fortune 500, fortune 500 companies, Google, hashtag campaign, infographic, Mashable, merger, Pingup, SA Daily News, Shoes, Social buzz, The Wall Street Journal, twitter, USA Today
Posted in Agency News, Consumer, Consumer Tech, Social Media | No Comments »
Friday, April 20th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: Want Better Twitter Results? Try These Effective Types of Tweets [via entrepreneur.com] Relevance: A team of researchers conclude certain strategies for tweeting including the most engaging types of tweets and the worst types of tweets. Build Blog [...]
Tags: AllTop, Apple, Apple iPad, Barack Obama, Boston Herald, EBT, Fenway Park, Hanscom, Instagram, ipad, Mashable, McDonald's, Microsoft, New York Times, NYTimes, Obama, Photoshop, PixLr, SA Daily News, Social Media, Starbucks, The Boston Globe, The Wall Street Journal, twitter, USA Today, Wall Street Journal, WSJ
Posted in Consumer Tech, Creative Services, Public Affairs, Social Media | No Comments »
Wednesday, April 11th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: House May Pull PR, CEOs, Communications Specialists Into Lobbying Definition By COLLEEN QUINN Relevance – Industry News: Public relations and communications specialists and any chief executive officers who regularly lobby lawmakers will be required to register as [...]
Tags: Adam Shell, Apple, Best Buy, boston globe, Boston Herald, CEO, Chris Woodyard, Coleen Nielson, Colleen Quinn, Daily News, Edward C Baig, Intuit, Jenna Wortham, Jerry Kronenberg, Marie Szaniszlo, Nstar, NYTimes, PR, Rick Santorum, SA Daily News, Scott Kirsner, Stocks, SurfEasty, The Wall Street Journal, USA Today, Vivian Marino
Posted in Consumer Tech, Corporate & Nonprofit, Public Affairs, Social Media | No Comments »
Thursday, January 26th, 2012
The front page of USA Today’s Money section on January 26th featured the most memorable product launches from the past decade as reported by a national sampling of consumers in the tenth annual Most Memorable New Product Launch survey, conducted by Schneider Associates and research partner Sentient Decision Science. For more information, visit MMNPL.com.
Tags: agency, Apple, Apple iPad, Boston Public Relations, Consumer, iphone, ipod touch, launch, Launch Public Relations, MMNPL, Most Memorable New Product Launch, Most Memorable New Product Launch Survey, most memorable new product launches, most memorable new products, new product, new product launch, nintendo wii, Product Introduction, product introductions, product launch, product launches, products introduction, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, the new $20 bill, USA Today, USA Today Money, wii, wii fit, Windows 7, windows vista
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Launch PR | No Comments »
