Monday, March 25th, 2013
Over the past few years, we have seen an overwhelming influx of social media platforms, mobile tools and trends. It’s virtually impossible to go anywhere without feeling the urge to ‘like’ a café on Facebook, tweet your opinions on a nearby bar, or Instagram the delicious meal you just scarfed down (filtered, of course). In [...]
Tags: app, Boston, connection, content, content sharing, demographic, facebook, Instagram, Integrated, iphone app, launch, Los Angeles, MeeLocal, mobile, new app, photo sharing, platform, Public Affairs, Public Relations, Schneider Associates, Schneider PR, search engine, Social Media, Stephen Danelian, tweets, twitter, upload, user generated, Yelp
Posted in Social Media | No Comments »
Monday, March 4th, 2013
It’s the middle of your junior year and you and a friend are looking for that one great internship to complete your nearly perfect résumés. You have the grades, the work ethic, and the writing chops, and you’ve whisked cover letters and CVs into the inboxes of every internship coordinator in a 50-mile radius. Your [...]
Tags: agency, Boston, boston pr, Boston Public Relations, dos and don'ts, firm, Integrated, intern, internship, Launch PR, Launch Public Relations, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, social media dos and don'ts, tweets, twitter
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Social Media, Uncategorized | No Comments »
Tuesday, February 5th, 2013
By Tom Ryan, Director of Marketing and Creative Services, Schneider Associates How do you make the most out of a $4 million ad? You cross your fingers and hope that your target audience isn’t refilling a plate of buffalo chicken dip when your ad runs. Or, you build an integrated approach into your Super Bowl [...]
Tags: advertising, audi, bad commercials, Boston, boston pr, Boston Public Relations, budweiser, coke, Consumer, creative, dodge ram, doritos, go daddy, good commercials, iron man 3, Jeep, Launch PR, launchpr, marketing, mercedes, MMNPL, movie trailers, oreo, pepsi, PR, Product Introduction, product launch, products introduction, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, super bowl, super bowl commercials, Taco Bell, tweets, twitter, volkswagon, youtube
Posted in Agency News, Consumer, Food & Retail, Launch PR, Social Media | No Comments »
Monday, January 7th, 2013
By Jamie Berman, Account Coordinator, Consumer Group Social media has become the soapbox of the 21st century, a swift and efficient vehicle for the world to deliver complaints 24 hours a day. When those grievances involve a specific company, they’d better be ready to quickly face the music or they may lose valued customers. In [...]
Tags: Boston, boston pr, Boston Public Relations, customer service, jamie berman, marketing, mbta, parkmobile, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, social marketing, Social Media, social media marketing, talk to the manager, tweets, twitter
Posted in Consumer, Consumer Health & Tech, Consumer Tech, Social Media, Uncategorized | No Comments »
Tuesday, September 25th, 2012
A big congratulations to our hard-working EF team that ran amazingly successful groundbreaking event and launch campaign for the new EF headquarters in Cambridge! This event integrated social media, video, and traditional media relations and event planning to create a one-of-a-kind groundbreaking featuring a speech from Massachusetts Governor Deval Patrick and a performance by indie [...]
Tags: agency, Boston, boston globe, boston pr, Boston Public Relations, camdrige, education first, EF, firm, governor patrick, hello world, Introductions, launch, Launch PR, Launch Public Relations, Launches, marketing, new headquarters, new product launch, north point park, passion pit, professional services, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, tweets, twitter, updates
Posted in Agency News, Corporate & Nonprofit, Launch PR, Social Media | No Comments »
Thursday, April 5th, 2012
Google unveils sci-fi glasses called “Google Glasses” http://t.co/mHPf3qBk # Hipmunk now adds your schedule when looking for flights http://t.co/M9JtMCUB # Bitehunter gives you one account to work for 12 daily deal sites http://t.co/5rTvzzNJ # Nissan shows off its Taxi of the future http://t.co/ow7TCoo6 # #truth RT @MediaCupid: The promise of snacks really makes a meeting [...]
Tags: agency, bitehunter, firm, Flixel, google glasses, hipmunk, iBrain, NASA, Nissan, Public Relations, Schneider Associates Daily, swaggable, tweets, twitter, updates
Posted in Social Media | No Comments »
Thursday, April 5th, 2012
Google unveils sci-fi glasses called “Google Glasses” http://t.co/mHPf3qBk # Hipmunk now adds your schedule when looking for flights http://t.co/M9JtMCUB # Bitehunter gives you one account to work for 12 daily deal sites http://t.co/5rTvzzNJ # Nissan shows off its Taxi of the future http://t.co/ow7TCoo6 # #truth RT @MediaCupid: The promise of snacks really makes a meeting [...]
Tags: agency, firm, Public Relations, tweets, twitter, updates
Posted in Social Media | No Comments »
Wednesday, April 4th, 2012
How could they NOT call them Google Goggles? RT @Danielle_Hagen Would you look good in Google Glasses? Didn't think so. http://t.co/mMWZFQoj # I think it's time we bust a move in here! RT @ShawnaSullivan: Cartwheels! RT @SchneiderPR: Buh-bye cubes! https://t.co/eMMxBiA6 # The SA demolition team! A big thanks to them for coming in early to [...]
Tags: agency, firm, Public Relations, tweets, twitter, updates
Posted in Social Media | No Comments »
Tuesday, April 3rd, 2012
New social network made for apartment renters makes everything easier about the hunt http://t.co/CJjccjSU # White House asks developers around the country to create a job search app http://t.co/Dts0CRku # SpinLister creates an online hub for bike rentals in NYC and SF http://t.co/LdWrvMiq # 4 Facebook features marketers can’t afford to ignore http://t.co/1Dodo7yJ # High [...]
Tags: agency, firm, Public Relations, tweets, twitter, updates
Posted in Social Media | No Comments »
Monday, April 2nd, 2012
Private research shows that airline flights improved from last year. Have your travel accommodations improved? http://t.co/FEWCdMAF # Burger King will introduce 10 new menu items in an attempt to boost sales. What do you think of their current menu? http://t.co/0nzby368 # David Beckham’s tattoo of Victoria caused marketing backlash in a Burton Pre-school. Would you [...]
Tags: agency, firm, Public Relations, tweets, twitter, updates
Posted in Social Media | No Comments »
