Thursday, May 3rd, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: Contest Will Pick a “Little Miss Coppertone” By Stuart Elliot Relevance – Marketing and Social Media – A venerable brand character — who like Little Orphan Annie, an even older character, is never seen without her [...]
Tags: coppertone, marketing, Michael Jackson, New York Times, NY Times, pepsi, The Wall Street Journal
Posted in Public Affairs | No Comments »
Thursday, April 26th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: Skechers Sets New Pace on Sponsors By SARA GERMANO Relevance: Marketing- That may be about to change. Skechers USA Inc., known more for fashion sneakers than sports shoes, has signed a new contract with Olympic medalist and New [...]
Tags: 3M, Apple, Armada, Boston Herald, facebook, Friendly's, Google, Mashable, Meb Keflezighi, mit, NFL Draft, Nissan, NY Times, Panera, Peter Shankman, Sketchers, Sketchers USA, Social Media, sponsors, The Boston Globe, The New York Times, The Wall Street Journal, Titan, USA Today, Wall Street Journal
Posted in Consumer, Consumer Tech, Corporate & Nonprofit, Food & Retail, Public Affairs, Social Media | No Comments »
Wednesday, April 25th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: Short Hub stop for tall women’s shop By DONNA GOODISON Relevance – Consumer Retail/Local Business: If you spot a lot of tall women around the Hyatt Regency Boston this weekend, don’t assume it’s a gathering of hoops [...]
Tags: Apple, Boston Herald, Coca-Cola, home sales, iphone, Jeep, Long Tall Sally, Mashable, Olympics, recession, SA Daily News, SUV, The Boston Globe, The New York Times, The Wall Street Journal, The WSJ, USA Today, worldwide developers conference, WWDC
Posted in Consumer, Consumer Tech, Food & Retail, Public Affairs | No Comments »
Tuesday, April 24th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: How to Get More Clicks on Twitter [Infographic] [via danzarella.com] Relevance – Social Media: I’ve often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing [...]
Tags: AllTop, Amazon, Apps, Avon, Boston, boston globe, Boston Herald, boston pr, Boston Public Relations, brand awareness, Chrysler, Clint Eastwood, facebook, Fortune 500, fortune 500 companies, Google, hashtag campaign, infographic, Mashable, merger, Pingup, SA Daily News, Shoes, Social buzz, The Wall Street Journal, twitter, USA Today
Posted in Agency News, Consumer, Consumer Tech, Social Media | No Comments »
Friday, April 20th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: Want Better Twitter Results? Try These Effective Types of Tweets [via entrepreneur.com] Relevance: A team of researchers conclude certain strategies for tweeting including the most engaging types of tweets and the worst types of tweets. Build Blog [...]
Tags: AllTop, Apple, Apple iPad, Barack Obama, Boston Herald, EBT, Fenway Park, Hanscom, Instagram, ipad, Mashable, McDonald's, Microsoft, New York Times, NYTimes, Obama, Photoshop, PixLr, SA Daily News, Social Media, Starbucks, The Boston Globe, The Wall Street Journal, twitter, USA Today, Wall Street Journal, WSJ
Posted in Consumer Tech, Creative Services, Public Affairs, Social Media | No Comments »
Wednesday, April 11th, 2012
Today’s News To read all articles, go to http://paper.li/SADailyNews (which updates at 11:00a.m.), or read them here: House May Pull PR, CEOs, Communications Specialists Into Lobbying Definition By COLLEEN QUINN Relevance – Industry News: Public relations and communications specialists and any chief executive officers who regularly lobby lawmakers will be required to register as [...]
Tags: Adam Shell, Apple, Best Buy, boston globe, Boston Herald, CEO, Chris Woodyard, Coleen Nielson, Colleen Quinn, Daily News, Edward C Baig, Intuit, Jenna Wortham, Jerry Kronenberg, Marie Szaniszlo, Nstar, NYTimes, PR, Rick Santorum, SA Daily News, Scott Kirsner, Stocks, SurfEasty, The Wall Street Journal, USA Today, Vivian Marino
Posted in Consumer Tech, Corporate & Nonprofit, Public Affairs, Social Media | No Comments »
Wednesday, September 14th, 2011
Schneider Associates’ client, Rockland Trust, was recently featured in The Wall Street Journal’s Money and Investment section. The article, “August Heat Took a Toll on Stocks,” discusses the Dow’s weakest month since May 2010. Rockland Trust’s SVP and chief investment officer David Smith said, “QE2 spurred a significant rally. Investors are beginning to say, ‘Hey [...]
Tags: Banker & Tradesman, Banks, Boston, Dow, Public Relations, Rockland Trust, Schneider Associates, Schneider PR, The Wall Street Journal
Posted in Corporate & Nonprofit | No Comments »
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