Wednesday, June 22nd, 2011
The American Marketing Association of Boston will host Joan Schneider and Julie Hall – Schneider Associates principals and co-authors of The New Launch Plan – on Wednesday, June 22 at 6:00 p.m. to share effective strategies for launching a new brand or product. Using case studies and content from their book, The [...]
Tags: AMA, American Marketing Association of Boston, Boston, boston pr, Boston Public Relations, Joan Schneider, julie hall, launch, Launch PR, Launch Public Relations, Launches, marketing, new product launch, the new launch plan
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Thursday, June 2nd, 2011
On May 19th, the Boston Product Management Association hosted “How to Deliver a Successful New Product Introduction,” a presentation by launch expert and author, Julie Hall of Schneider Associates, and commercialization guru Neil Baron of Baron Strategic Partners.
Julie and Neil delivered powerful lessons about how the launch landscape has changed from Business-to-Business (B2B) and Business-to-Consumer (B2C) to Business-to-Everyone (B2E).
Tags: baron strategic partners, Boston Product Management Association, BPMA, Integrated, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, Neil Baron, new product, new product launch, Product Introduction, product introductions, product launch, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, the new launch plan
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Monday, May 2nd, 2011
Schneider Associates EVP and Partner Julie Hall was interviewed recently on Bloomberg TV by “Taking Stock” host Pimm Fox following an article written by Joan Schneider and Julie, titled “Why Most Product Launches Fail” in the Harvard Business Review.
Tags: bloomberg, bloomberg tv, Boston Public Relations, fail, failure, Harvard Business Review, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, learning from failure, MMNPL, new product, new product launch, pimm fox, Product Introduction, product introductions, product launch, product launches, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, taking stock, taking stock with pimm fox, the new launch plan, why most product launches fail
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Monday, March 21st, 2011
Joan Schneider and Julie Hall Write “Why Most Product Launches Fail” in the Harvard Business Review How would a marketer know if their product launch is on a collision course with failure? They could start by reading Joan Schneider and Julie Hall’s article in the Harvard Business Review that identifies five of the major flaws [...]
Tags: Boston, Boston Public Relations, fail, Harvard Business Review, HBR, Integrated, Introductions, Joan Schneider, julie hall, Launches, learn from my fail, learning from failure, LFMF, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates, the new launch plan
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Friday, February 25th, 2011
Julie Hall, EVP of Schneider Associates, was recently interviewed by Ed Gaskin, marketing pro and host of The Pulse Network’s CMO Advantage about how to use social media to successfully launch new products.
Tags: Boston, Boston Public Relations, CMO Advantage, Integrated, launch, Launch PR, Launch Public Relations, Launches, marketing, new product, new product launch, product launch, product launches, Schneider Associates, Schneider PR, SchneiderPR, the new launch plan, The Pulse Network
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Monday, September 27th, 2010
Schneider Associates President and Creative Director Joan Schneider Presents Axioms from her new book, The NEW Launch Plan, to The Massachusetts Medical Device Industry Council (MassMEDIC)
Tags: Boston, boston pr, Boston Public Relations, Integrated, Introductions, Joan Schneider, launch, Launch PR, Launch Public Relations, Launches, marketing, Mass MEDIC, new product, product introductions, product launches, Public Relations, Schneider Associates, The Massachusetts Medical Device Industry Council, the new launch plan
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Tuesday, July 13th, 2010
What specific tactics are you planning to bring your launch strategies to life? Today’s launch tool kit contains an ever-growing array of methods you can activate to grab consumer attention.
Tags: Boston, boston pr, Boston Public Relations, Integrated, Introductions, Joan Schneider, launch, Launch PR, Launch Public Relations, launch tactics, Launches, marketing, new product, New Product Lauch, product introductions, product launch, Schneider and Associates, Schneider Associates, Schneider PR, the new launch plan
Posted in New Book on Launch | 1 Comment »
Monday, June 28th, 2010
Despite the wide ranging opinions of the iPad before it’s launch on March 5, 2010, this revolutionary product became one of the most successful product launches in Apple’s history, selling more than 3 million products to date. On Cramer Insights, Cramer’s thought leadership and perspectives newsletter, Joan Schneider, president of Schneider Associates and author of “The New Launch Plan,” discusses why the iPad deserves recognition as one of the most well designed communication devices to date.
Tags: Boston, boston pr, Boston Public Relations, Cramer Insights, Digital Marketing, Integrated, Introductions, ipad, Joan Schneider, launch, Launch PR, Launch Public Relations, marketing, new product, new product launch, product introductions, product launch, Public Relations, Schneider Associates, Schneider PR, the new launch plan
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Thursday, June 17th, 2010
“If you put together messages without a framework, you will probably be mired in wordsmithing before you know it. Instead, begin by working logically from questions to answers. Assemble key individuals who will be involved in your launch, such as the brand manager, thought leaders from your public relations and advertising agencies, internal personnel with marketing savvy, and consumers. Ask each individual to write down any questions they think might be asked about the product, from the global to the specific. How does this work? What’s new about it? How much will it cost? How long will it last? Where can I buy it? Why would I buy this when the competition already has a better product on the market? Who tested the product to prove its efficacy? At this point, all questions are important to consider and none should be disregarded as irrelevant.”
Tags: Boston, boston pr, Boston Public Relations, Integrated, Introductions, Joan Schneider, julie hall, launch, Launch PR, Launch Public Relations, Launches, marketing, MMNPL, most memorable new product launches, new product, product launch, products introduction, Public Relations, Schneider Associates, Schneider PR, the new launch plan
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Thursday, June 3rd, 2010
Watch Schneider and Hall talk about the book, current social media trends, how social media is transforming launch and new products, and their favorite social media case studies.
Tags: bnp media, Boston, boston pr, Boston Public Relations, Integrated, Introductions, Joan Schneider, julie hall, launch, Launch PR, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, Schneider Associates, SchneiderPR, social media trends, the new launch plan
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