Wednesday, June 5th, 2013
As an integrated marketing and communications agency, it is our job to stay on top of the trends, especially those in the realm of digital marketing and social media. While we often recommend strategies to clients about how digital marketing and social media can impact their business, there’s always a ton to learn. There are new [...]
Tags: Coca-Cola, digital download, Digital Marketing, facebook, Social Media
Posted in Digital | No Comments »
Monday, March 25th, 2013
Over the past few years, we have seen an overwhelming influx of social media platforms, mobile tools and trends. It’s virtually impossible to go anywhere without feeling the urge to ‘like’ a café on Facebook, tweet your opinions on a nearby bar, or Instagram the delicious meal you just scarfed down (filtered, of course). In [...]
Tags: app, Boston, connection, content, content sharing, demographic, facebook, Instagram, Integrated, iphone app, launch, Los Angeles, MeeLocal, mobile, new app, photo sharing, platform, Public Affairs, Public Relations, Schneider Associates, Schneider PR, search engine, Social Media, Stephen Danelian, tweets, twitter, upload, user generated, Yelp
Posted in Social Media | No Comments »
Thursday, March 7th, 2013
Article appeared originally in Progressive Grocer By Julie Hall Using what is at your fingertips – internally and in the vast world of social media – provides great opportunity and easy-access information Smart 21st-century organizations are using the enormous amount of information available and the priceless communities they have painstakingly curated as the “new and [...]
Tags: big data, facebook, frito lay, Integrated, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, new product, new product launch, PR, Product Introduction, product introductions, product launch, product launches, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, twitter, whole foods
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »
Thursday, March 7th, 2013
Infographics are all the rage. Some are useful, some aren’t. File the one below under useful, especially if you’re a communications or marketing professional working in Higher Education. The EdTech Times published the infographic that outlines the pros and cons of social media in education. It dives into what types of social networks schools have [...]
Tags: college, Digital Marketing, edtech times, higher education, infographic, marketing, media coverage, media relations, media strategy, Social Media, social media in higher education, social media strategy, university
Posted in Social Media | No Comments »
Wednesday, March 6th, 2013
Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers [...]
Tags: advertising, Amazon, Apple, cantina bowl, chicken mcbites, doritos locos taco, duncan hines, forsting creations, galaxy note, Kindle Fire, Launch PR, McDonald's, MMNPL, Most Memorable New Product Launch, new product, new product launch, Nintendo, pepsi, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Public Relations, Samsung, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media, Starbucks, Taco Bell, tide, tide pods, twitter
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »
Tuesday, March 5th, 2013
Register FREE ($60 value) with shareable code: 2012TopTen It’s never been more difficult to launch a new product. Consumers are more fragmented than ever. With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who [...]
Tags: Boston, Boston Public Relations, Integrated, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, McDonald's, MMNPL, Most Memorable New Product Launch, new product, new product launch, pepsi, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media, Taco Bell, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »
Monday, March 4th, 2013
It’s the middle of your junior year and you and a friend are looking for that one great internship to complete your nearly perfect résumés. You have the grades, the work ethic, and the writing chops, and you’ve whisked cover letters and CVs into the inboxes of every internship coordinator in a 50-mile radius. Your [...]
Tags: agency, Boston, boston pr, Boston Public Relations, dos and don'ts, firm, Integrated, intern, internship, Launch PR, Launch Public Relations, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, social media dos and don'ts, tweets, twitter
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Social Media, Uncategorized | No Comments »
Friday, February 22nd, 2013
By Don Martelli, director of Digital Integration and Social Business Internet memes are fun, crazy, out of this world and sometimes just unexplainable. In terms of their popularity, it is usually gained and lost in a blink of an eye, i.e. the proverbial 15 minutes of fame. The Harlem Shake is one such meme that [...]
Tags: #BostonShake, Harlem Shake, Social Media, twitter, Word-of-Mouth Marketing, youtube
Posted in Social Media, Uncategorized | 1 Comment »
Tuesday, February 5th, 2013
By Tom Ryan, Director of Marketing and Creative Services, Schneider Associates How do you make the most out of a $4 million ad? You cross your fingers and hope that your target audience isn’t refilling a plate of buffalo chicken dip when your ad runs. Or, you build an integrated approach into your Super Bowl [...]
Tags: advertising, audi, bad commercials, Boston, boston pr, Boston Public Relations, budweiser, coke, Consumer, creative, dodge ram, doritos, go daddy, good commercials, iron man 3, Jeep, Launch PR, launchpr, marketing, mercedes, MMNPL, movie trailers, oreo, pepsi, PR, Product Introduction, product launch, products introduction, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, super bowl, super bowl commercials, Taco Bell, tweets, twitter, volkswagon, youtube
Posted in Agency News, Consumer, Food & Retail, Launch PR, Social Media | No Comments »
Monday, January 7th, 2013
By Jamie Berman, Account Coordinator, Consumer Group Social media has become the soapbox of the 21st century, a swift and efficient vehicle for the world to deliver complaints 24 hours a day. When those grievances involve a specific company, they’d better be ready to quickly face the music or they may lose valued customers. In [...]
Tags: Boston, boston pr, Boston Public Relations, customer service, jamie berman, marketing, mbta, parkmobile, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, social marketing, Social Media, social media marketing, talk to the manager, tweets, twitter
Posted in Consumer, Consumer Health & Tech, Consumer Tech, Social Media, Uncategorized | No Comments »
