Thursday, May 9th, 2013
By Joan Schneider I had the pleasure this week of attending the Hebrew SeniorLife College of Retirement Series at Orchard Cove in Canton, MA to hear Ari Seth Cohen talk about his favorite subject—Advanced Style—which is also the title of his book and his blog. He talked about how his stylish grandmother—a librarian from New [...]
Tags: advanced style, ari seth cohen, Boston, college of retirement living, fashion, Hebrew SeniorLife, Joan Schneider, orcahrd cove, retirement, Schneider Associates, Schneider PR, SchneiderPR, senior living, seniors
Posted in Consumer, Consumer Health & Tech, Corporate & Nonprofit, Creative Services, Food & Retail | No Comments »
Monday, March 25th, 2013
Over the past few years, we have seen an overwhelming influx of social media platforms, mobile tools and trends. It’s virtually impossible to go anywhere without feeling the urge to ‘like’ a café on Facebook, tweet your opinions on a nearby bar, or Instagram the delicious meal you just scarfed down (filtered, of course). In [...]
Tags: app, Boston, connection, content, content sharing, demographic, facebook, Instagram, Integrated, iphone app, launch, Los Angeles, MeeLocal, mobile, new app, photo sharing, platform, Public Affairs, Public Relations, Schneider Associates, Schneider PR, search engine, Social Media, Stephen Danelian, tweets, twitter, upload, user generated, Yelp
Posted in Social Media | No Comments »
Friday, March 15th, 2013
On the morning of Wednesday, March 27th, Schneider Associates will bring together members of the higher education community and the Massachusetts state legislature to engage in a roundtable discussion on the future of higher education. We put together the following video as an introduction to some of the topics we will cover during out breakfast. [...]
Tags: affordable education, Boston, college, community college, congress, department of higher education, deval patrick, government affairs, government relations, governor patrick, higher education, higher education act, higher education opportunity act, house of representatives, joint committee on higher education, March 27th, massachusetts community colleges, massachusetts department of higher education, Massachusetts Legislature, moocs, On the morning of Wednesday, online education, private education, private higher education, Public Affairs, public education, public higher education, reauthorization, Schneider Associates, Schneider Associates will bring together members of the higher education community and the Massachusetts state legislature to engage in a roundtable discussion on the future of higher education. We pu, Schneider PR, senate, umass, university, university of massachusetts, ways and means
Posted in Agency News, Public Affairs | No Comments »
Friday, March 15th, 2013
By Shannon Watterson and Cassidy Lawson Public relations is all about putting the right message in front of the right people at the right time. Traditional media is one of the main channels we use to drive our clients’ messages, but, while a great tool, articles can often dilute the clients’ messages. Enter the byline. [...]
Tags: agency, Boston, Boston Public Relations, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Thursday, March 7th, 2013
Article appeared originally in Progressive Grocer By Julie Hall Using what is at your fingertips – internally and in the vast world of social media – provides great opportunity and easy-access information Smart 21st-century organizations are using the enormous amount of information available and the priceless communities they have painstakingly curated as the “new and [...]
Tags: big data, facebook, frito lay, Integrated, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, new product, new product launch, PR, Product Introduction, product introductions, product launch, product launches, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, twitter, whole foods
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »
Wednesday, March 6th, 2013
Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers [...]
Tags: advertising, Amazon, Apple, cantina bowl, chicken mcbites, doritos locos taco, duncan hines, forsting creations, galaxy note, Kindle Fire, Launch PR, McDonald's, MMNPL, Most Memorable New Product Launch, new product, new product launch, Nintendo, pepsi, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Public Relations, Samsung, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media, Starbucks, Taco Bell, tide, tide pods, twitter
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »
Tuesday, March 5th, 2013
Register FREE ($60 value) with shareable code: 2012TopTen It’s never been more difficult to launch a new product. Consumers are more fragmented than ever. With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who [...]
Tags: Boston, Boston Public Relations, Integrated, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, McDonald's, MMNPL, Most Memorable New Product Launch, new product, new product launch, pepsi, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media, Taco Bell, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »
Monday, March 4th, 2013
It’s the middle of your junior year and you and a friend are looking for that one great internship to complete your nearly perfect résumés. You have the grades, the work ethic, and the writing chops, and you’ve whisked cover letters and CVs into the inboxes of every internship coordinator in a 50-mile radius. Your [...]
Tags: agency, Boston, boston pr, Boston Public Relations, dos and don'ts, firm, Integrated, intern, internship, Launch PR, Launch Public Relations, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, social media dos and don'ts, tweets, twitter
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Social Media, Uncategorized | No Comments »
Thursday, February 21st, 2013
Recently, Texas A&M released its annual “Mobility Report” on traffic conditions in the nation’s 498 largest metropolitan areas. The results aren’t pretty, especially for Boston commuters. According to the study, Boston is the fifth worst area for traffic, with drivers spending an average of 53 idle hours in their cars last year. Only Washington, D.C., Los Angeles, San Francisco, and New York rank worse.
As traffic jams and work days have grown longer, employees have made a reasonable commute a top priority in choosing a job. As a result, the corporate housing model of companies clustered in urban downtowns or remote office parks is changing. Today, businesses looking for office space increasingly require nearby housing and lifestyle options for employees. Consequently, municipalities that offer all-in-one mixed-use developments are more attractive to top companies as corporate headquarters.
Tags: agency, Atlantic mangement, Boston, boston pr, Boston Public Relations, chris meehan, community launch, comute, employee care, forest park, live or play, marlborough ma, mixed use development, planning, Public Relations, robert buckely, rush hour, rush hour traffic, Schneider Associates, Schneider PR, SchneiderPR, tex A&M, traffic
Posted in Public Affairs | No Comments »
Tuesday, February 19th, 2013
Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our survey. Amazon’s Kindle Fire topped the list with a surprising 30% of respondents [...]
Tags: Amazon, android, cola, doritos, doritos locos taco, frito lay, Introductions, johnson and jonshon, Kindle Fire, MMNPL, new product, new product launch, pepsi, pepsi next, proctor and gamble, Product Introduction, products introduction, Samsung, samsung galaxy, samsung galaxy note, Schneider Associates, Sentient Decision Science, smartphone, Taco Bell, tide pos, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
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