Posts Tagged ‘Public Relations’

CEO Joan Schneider Chimes in on Amazon Fire Launch in Harvard Business Review Blog

Friday, June 20th, 2014

At Schneider Associates, we’re fixated with new product launches, so naturally we were glued to our computer screens for the highly anticipated launch of Wednesday’s Amazon Fire Phone. The major online retailer teased the launch with a purposefully cryptic YouTube video, even though the overwhelming public opinion was correct in that Amazon was launching a […]

D’Amore-McKim Launches Masters in Innovation and Whiteboard Innovation Challenge

Wednesday, June 18th, 2014

In April, our client Northeastern University’s D’Amore-McKim School of Business made an exciting announcement, and formally introduced its new MS in Innovation graduate degree program through a video introduction at the Boston UpFront featuring innovation Professor Tucker Marion, and an in-person discussion of the future of education by Professor Mario Maletta. The MS in Innovation […]

Three PR Lessons I’ve Learned at the Pool

Thursday, June 5th, 2014

What teaching swim lessons has taught me about my public relations career Each weekend, I trade my Financial District office and corporate clients for a swimming pool and a group of babies, toddlers and parents. I go from crafting press releases and pitches to blowing bubbles and singing “Wheels on the Bus.” As dramatic as […]

Schneider Associates Promotes Hanna Heycke to Account Executive

Monday, May 26th, 2014

Schneider Associates is pleased to announce the promotion of Hanna Heycke to Account Executive. As Account Executive, Heycke is responsible for day-to-day client management, media and community outreach, as well as social media content creation. She supports account strategy development for a wide variety of clients across the agency including Cassidy Turley, New England College […]

Dynatrap Video Shoot with Mar Jennings

Tuesday, April 29th, 2014

Schneider Associates went to Connecticut to shoot a series of outdoor entertaining videos with Mar Jennings for Dynatrap. Jennings’ Connecticut design mecca Rosebrook Gardens provided the perfect backdrop to the videos where Mar shares his best tips and tricks to a fabulous backyard get together. The videos will also feature Dynatrap products as the ideal […]

Fashion Week: A Product Launch in its Own Right

Tuesday, April 22nd, 2014

To an outsider, Fashion Week might seem like a mélange of expensive designer clothing, runway models and celebrity personalities, all convening in New York City for a week-long series of events. Anyone unfamiliar with the fashion business might wonder how much influence a single show can have on the industry, but in reality, Fashion Week […]

Schneider Associates Promotes Noël Fisher to Content Marketing Supervisor

Friday, April 11th, 2014

  Schneider Associates is pleased to announce the promotion of Noël Fisher to Content Marketing Supervisor. In her new role, Fisher is responsible for supporting client campaigns by implementing program strategies, managing account teams and acting as the day-to-day contact with clients. Additionally, Fisher oversees the content creation for programs that include digital marketing and […]

Lessons in Crisis Communication from Malaysia Airlines Flight 370

Wednesday, April 9th, 2014

The mystery of Malaysia Airlines Flight 370 has reminded us that technology is not always as powerful, or reliable, as we would like it to be. Despite a nearly four-week effort by search crews, the plane and its passengers have yet to be located. Family members of the missing had held on to some faint […]

VP Don Martelli Talks Giving Back in the Digital Age

Friday, March 14th, 2014

  SA’s VP Don Martelli recently spoke with Mobile Electronics magazine about how companies can benefit from giving back in the digital age. Don emphasized the importance of businesses knowing the commonalities between their customers, and then determining how these commonalities relate to the organization’s mission. Click here to read the article.    

Skype in space? 3D-printed cookies? All things digital at SXSW

Thursday, March 13th, 2014

Thursday, March 13 At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download. 3D-printed cookies, a 16-year-old technorati and a Skype session from space were only a few digital stunts at this year’s SXSW conference. The annual interactive event has been home to […]