Posts Tagged ‘Public Relations’

Social Customer Service Is As Easy As 1-2-3

Monday, January 7th, 2013

By Jamie Berman, Account Coordinator, Consumer Group Social media has become the soapbox of the 21st century, a swift and efficient vehicle for the world to deliver complaints 24 hours a day. When those grievances involve a specific company, they’d better be ready to quickly face the music or they may lose valued customers. In [...]

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Posted in Consumer, Consumer Health & Tech, Consumer Tech, Social Media, Uncategorized | No Comments »

Can we share the holidays with you?

Wednesday, December 19th, 2012

   

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »

Is the Op-Ed God’s Gift to PR?

Wednesday, November 28th, 2012

By Shannon Watterson, Account Executive, Corporate/Nonprofit Group Communicating the right message is what public relations is all about.  That’s why we write detailed message guides to prepare our clients to succinctly convey their stories, media train them so they can artfully handle any question and counsel them on what topics are in the news so [...]

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Posted in Agency News, Corporate & Nonprofit, Uncategorized | No Comments »

Local Public Relations Support Anywhere in the World

Wednesday, November 14th, 2012

Schneider Associates is a proud member of the WorldComPublic Relations Group, the world’s leading partnership of independently owned public relations firms. SA is one of more than 100 partner agencies worldwide, located in 96 markets, 46 countries and across six continents. WorldCom allows us here at SA, and all of its partners, to serve national, [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

Election 2012: Democrats Return to Their Grassroots

Tuesday, November 13th, 2012

By Catherine Kellogg and Chris Meehan In January 2010, the Massachusetts Democratic Party was handed a crushing loss when Scott Brown defeated Martha Coakley in a special election to fill the Senate seat of the late Ted Kennedy. Coakley and her advisors made the crucial mistake of relying too heavily on her well-known record as [...]

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Posted in Public Affairs, Social Media | No Comments »

You’re Booked for a Live TV Appearance, Now What

Tuesday, November 6th, 2012

By Sarah Scalese, Account Supervisor, Corporate/Nonprofit Group If you’re working with a good PR agency, such as SA (shameless plug!), your team has probably booked or will be booking live television appearances on your behalf.  Your first reaction may be excitement, but for many, especially those who have never appeared on live TV, your next [...]

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Posted in Corporate & Nonprofit, Uncategorized | No Comments »

BOSTON’S TOP MARKETING AND PRODUCT LAUNCH EXPERTS LEAD THE SOCIAL LAUNCH™ CONVERSATION AT FUTUREM

Wednesday, October 31st, 2012

Marketing experts discuss new focus on the customer as a channel for new product launches at FutureM Boston, MA – October 23, 2012 – Julie Hall, EVP and partner at Schneider Associates, the global leader in Launch Marketing, and other prominent Boston-area marketing and communications leaders participated in a panel discussing the important role of “Social Launch” at FutureM during Boston’s Innovation Week on Wednesday, October 23 at Hynes [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

Register for our Future M Session

Wednesday, October 10th, 2012

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »

EF Groundbreaking Event in Cambridge a Success

Tuesday, September 25th, 2012

A big congratulations to our hard-working EF team that ran amazingly successful groundbreaking event and launch campaign for the new EF headquarters in Cambridge! This event integrated social media, video, and traditional media relations and event planning to create a one-of-a-kind groundbreaking featuring a speech from Massachusetts Governor Deval Patrick and a performance by indie [...]

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Posted in Agency News, Corporate & Nonprofit, Launch PR, Social Media | No Comments »

Launch Talk: What You Can Learn from the iPhone 5 Launch

Thursday, September 13th, 2012

No one launches products like Apple, and you can learn a lot from their hugely successful Apple Conference 2012 event. These events have become so iconic, they have truly changed the game when it comes to press conferences. SA’s EVP Julie Hall and marketing coordinator Noel Fisher discuss how Apple manages to build buzz and [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Launch PR, Social Media | No Comments »

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