Posts Tagged ‘Public Relations’
The mystery of Malaysia Airlines Flight 370 has reminded us that technology is not always as powerful, or reliable, as we would like it to be. Despite a nearly four-week effort by search crews, the plane and its passengers have yet to be located. Family members of the missing had held on to some faint [...]
SA’s VP Don Martelli recently spoke with Mobile Electronics magazine about how companies can benefit from giving back in the digital age. Don emphasized the importance of businesses knowing the commonalities between their customers, and then determining how these commonalities relate to the organization’s mission. Click here to read the article.
Thursday, March 13 At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download. 3D-printed cookies, a 16-year-old technorati and a Skype session from space were only a few digital stunts at this year’s SXSW conference. The annual interactive event has been home to [...]
Media relations can often feel like dating: making phone calls, waiting for a response, and hoping that they’re thinking of you. My officemates and I realized that you can take just about any quote from Nicholas Sparks’ “The Notebook” (a very popular romance novel and movie) and apply it to public relations, so I now [...]
For the thought leaders or aspiring thought leaders out there, a new role model has emerged in an unlikely location—the Vatican. Despite the Catholic Church’s recent public relations crises, Pope Francis has generated a slew of positive press for his good works and unprecedented opinions. He can certainly teach all of us in the PR [...]