Posts Tagged ‘Public Relations’

A Campus in Crisis: How One Top University Handled a Reputation Blunder

Monday, January 6th, 2014

As of late, it seems like collegiate athletic programs and scandals go hand in hand. From assault allegations to illegal compensation, the list goes on and on, impacting schools large and small. But what happens when the athletic scandals envelop academics? Suddenly the university goes from a school with a shoddy athletic program to a [...]

Danielle Gerard joins Schneider Associates as an Account Coordinator

Friday, December 27th, 2013

Schneider Associates is pleased to announce the hiring of Danielle Gerard as an Account Coordinator. Prior to joining the agency, Gerard gained experience as a web communications intern at AmeriCares and as a marketing and public relations intern at the National Museum of Ireland in Dublin. As an Account Coordinator at SA, Gerard is responsible [...]

Social Media Engagement 101 for Colleges and Universities

Monday, December 23rd, 2013

Social media is an essential component of any marketing campaign today, but for many colleges and universities, simply using social media to promote its programs is not enough. To truly drive interest and traffic, schools have to create and post the kind of content that will engage students on a regular basis. So, what kind [...]

SA’s Digital Download – December 19, 2013

Thursday, December 19th, 2013

Thursday, December 19 At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download We all know the perks of using social media in your marketing mix, but not all companies are taking advantage of social selling. We found several ways to enhance your [...]

The Importance of Visual Media in Higher Education Marketing

Tuesday, December 17th, 2013

The good news for education marketers is that high school students are turning to their social networks for just about everything, including the college decision process. Teens have a stronger affinity for visual channels compared with those that are heavier on text, like Twitter. As one writer sums it up, “Teens love photos, but they [...]

SA’s Weekly Digital Download – Inaugural Edition

Thursday, November 7th, 2013

Thursday, November 7 At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download. This week, we look at how to effectively grow your business by expanding your professional network and using the latest optimization tools. Learn how making the most of your [...]

Schneider Associates Promotes John Jowers to Director

Monday, October 7th, 2013

Schneider Associates is pleased to announce the promotion of John Jowers to Director. Jowers works closely with corporate, education and nonprofit clients to develop strategic public relations and marketing programs that build brand awareness and inspire people to engage in meaningful ways. Jowers is a creative problem solver and leverages his passion for social impact to [...]

Schneider Associates Promotes Tom Ryan to Vice President and Director of Integrated Marketing and Creative

Wednesday, September 18th, 2013

Schneider Associates is pleased to announce the promotion of Tom Ryan to Vice President and Director of Integrated Marketing and Creative for the InGROUP. The InGROUP is a new practice at the firm focusing on integration, innovation and ingenuity through creative, digital and social media campaigns. Ryan, who joined the firm in August of 2009, [...]

SA’s Don Martelli Shares Twitter Tips

Thursday, September 12th, 2013

Don Martelli, Vice President and Director of Digital Integration at Schneider Associates, was recently featured in the ProfNet blog post, “20 Tips to Ensure that Your Twitter Account is #Winning.” With seven experts sharing their ideas, readers learn how to take full advantage of their Twitter accounts. Enjoy these useful tips here.

Schneider Associates Promotes Jamie Berman and Carolyn Tillo

Thursday, September 12th, 2013

Schneider Associates is pleased to announce the promotions of Jamie Berman and Carolyn Tillo to Account Executives. Prior to joining Schneider Associates as an Account Coordinator in September 2012, Berman completed two summer internships at the agency. In her new role, Berman is responsible for media outreach and the development of press materials, event organization, [...]