Posts Tagged ‘Public Relations’

Dynatrap Video Shoot with Mar Jennings

Tuesday, April 29th, 2014

Schneider Associates went to Connecticut to shoot a series of outdoor entertaining videos with Mar Jennings for Dynatrap. Jennings’ Connecticut design mecca Rosebrook Gardens provided the perfect backdrop to the videos where Mar shares his best tips and tricks to a fabulous backyard get together. The videos will also feature Dynatrap products as the ideal [...]

Fashion Week: A Product Launch in its Own Right

Tuesday, April 22nd, 2014

To an outsider, Fashion Week might seem like a mélange of expensive designer clothing, runway models and celebrity personalities, all convening in New York City for a week-long series of events. Anyone unfamiliar with the fashion business might wonder how much influence a single show can have on the industry, but in reality, Fashion Week [...]

Schneider Associates Promotes Noël Fisher to Content Marketing Supervisor

Friday, April 11th, 2014

  Schneider Associates is pleased to announce the promotion of Noël Fisher to Content Marketing Supervisor. In her new role, Fisher is responsible for supporting client campaigns by implementing program strategies, managing account teams and acting as the day-to-day contact with clients. Additionally, Fisher oversees the content creation for programs that include digital marketing and [...]

Lessons in Crisis Communication from Malaysia Airlines Flight 370

Wednesday, April 9th, 2014

The mystery of Malaysia Airlines Flight 370 has reminded us that technology is not always as powerful, or reliable, as we would like it to be. Despite a nearly four-week effort by search crews, the plane and its passengers have yet to be located. Family members of the missing had held on to some faint [...]

VP Don Martelli Talks Giving Back in the Digital Age

Friday, March 14th, 2014

  SA’s VP Don Martelli recently spoke with Mobile Electronics magazine about how companies can benefit from giving back in the digital age. Don emphasized the importance of businesses knowing the commonalities between their customers, and then determining how these commonalities relate to the organization’s mission. Click here to read the article.    

Skype in space? 3D-printed cookies? All things digital at SXSW

Thursday, March 13th, 2014

Thursday, March 13 At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download. 3D-printed cookies, a 16-year-old technorati and a Skype session from space were only a few digital stunts at this year’s SXSW conference. The annual interactive event has been home to [...]

Integrated Marketing for Higher Education [Infographic]

Monday, March 3rd, 2014

With rising costs and economic uncertainty, students are determined to maximize their educational investment. This enhanced commitment to making sure that a college education leads to a good job at graduation has resulted in students shopping for schools much like they would a product. Tough competition for the best students is the norm, and higher [...]

SA Digital Download – February 20, 2014

Thursday, February 20th, 2014

Thursday, February 20 At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download. Wearable tech is gaining substantial popularity in 2014, as hardware improves in both functionality and appearance. From fitness tracking and business productivity to interactive GPS systems, the wearable tech market [...]

The (PR) Notebook

Monday, February 10th, 2014

Media relations can often feel like dating: making phone calls, waiting for a response, and hoping that they’re thinking of you. My officemates and I realized that you can take just about any quote from Nicholas Sparks’ “The Notebook” (a very popular romance novel and movie) and apply it to public relations, so I now [...]

SA Digital Download – January 23, 2014

Thursday, January 23rd, 2014

Thursday, January 23 At Schneider Associates, we monitor the latest news and trends in the digital realm and present these insights in SA’s Weekly Digital Download. Social media is an ever-changing domain, and it’s important to stay up-to-date on the latest tools and changes to various social sites. New functions can help brands monitor user interaction [...]