Posts Tagged ‘Public Relations’

Media Consumption Patterns Vary by Generation: MMNPL Insight #3

Monday, October 6th, 2014

Members of the Millennial generation are being heralded in the news for not only their social savvy, but also for the power they wield as consumers. Not coincidentally, we found that Millennials remember more new products than all other generations – 63 percent of Millennials recalled any new product, whereas the next best recall rate […]

More Information Sources Means a Better Memory of New Product Launches: MMNPL Insight #2

Thursday, September 25th, 2014

With attention spans shrinking and new media sources cropping up every day, brands are trying all sorts of new tactics to target consumers. According to our 2013 MMNPL survey, the more information sources that consumers use, the more likely they are to remember new product launches. When two or three sources of information were used […]

Social Media Marketing: Could Social Commentary Be the Next Form of Currency?

Wednesday, September 24th, 2014

If you could get free products by posting about them on social media, would you do it? In Denmark, one company is giving it a try. Freemarket, a store in Copenhagen, has adopted the “try before you buy” mentality – and in the era where online reviews, Yelp! Ratings, and social recommendations reign supreme, they […]

Boston Business Improvement District (BID) Takes Center Stage at the Burnham Building Grand Re-Opening

Monday, September 8th, 2014

On Monday, August 25, Downtown Crossing and the Downtown Boston Business Improvement District welcomed 600 new employees from two global communications firms, Havas Media and Arnold Worldwide, to the historical Burnham Building located on 10 Summer Street. Formerly home to legendary Filene’s Basement, the iconic building’s renovation signifies tangible revitalization of the district. Downtown Crossing’s transformation […]

A Guide to Google Analytics

Monday, August 18th, 2014

Google Analytics can be an invaluable tool to marketers: the service is free, easy to use and gives you access to in-depth details on your website. If you’re just starting to monitor your online presence, all of the metrics may seem overwhelming. Here’s a quick guide to three of the most important tools and metrics […]

SA Interns Present “Life Is Better in the BID!” Campaign

Friday, August 8th, 2014

This week, Schneider Associates interns presented their final internship campaign projects. At the beginning of the summer, interns were split into three groups and asked to create marketing and public relations campaigns to promote their assigned theoretical client scenario. This summer, one group was assigned the Downtown Boston Business Improvement District, an area that is in […]

Kiehl’s Launches a New Moisturizer for Men…Literally

Wednesday, August 6th, 2014

A pioneer in the personal care industry, Kiehl’s is literally taking the launch of its new moisturizer to new heights – outer space. In a new advertisement for the brand’s Oil Eliminator Moisturizer, a group of hipster scientists show consumers how to put “space on your face (in 5 easy steps).” With the help of […]

Schneider Associates Hires Ariel Ferrante as Integrated Marketing and Digital Design Associate

Friday, July 25th, 2014

Schneider Associates is pleased to announce the hiring of Ariel Ferrante as Integrated Marketing and Digital Design Associate. Ferrante is responsible for day-to-day agency social media management and marketing, as well as agency marketing design. Prior to joining Schneider Associates, Ferrante completed marketing internships with Hollister Recruiting in fall and spring 2012, Bayard Advertising in […]

Better Parking Comes to Boston

Saturday, July 19th, 2014

Schneider Associates’ client Haystack recently announced the Boston launch of its parking app with a glamorous event at the Liberty Hotel. After being greeted by parking “zombies” and “angels” illustrating how Haystack plans to save Boston from “parking hell,” Haystack’s 24-year-old founder and CEO Eric Meyer gave Boston’s hottest residents the 411 on the anticipated […]