Posts Tagged ‘Public Relations’

A Guide to Google Analytics

Monday, August 18th, 2014

Google Analytics can be an invaluable tool to marketers: the service is free, easy to use and gives you access to in-depth details on your website. If you’re just starting to monitor your online presence, all of the metrics may seem overwhelming. Here’s a quick guide to three of the most important tools and metrics […]

SA Interns Present “Life Is Better in the BID!” Campaign

Friday, August 8th, 2014

This week, Schneider Associates interns presented their final internship campaign projects. At the beginning of the summer, interns were split into three groups and asked to create marketing and public relations campaigns to promote their assigned theoretical client scenario. This summer, one group was assigned the Downtown Boston Business Improvement District, an area that is in […]

Kiehl’s Launches a New Moisturizer for Men…Literally

Wednesday, August 6th, 2014

A pioneer in the personal care industry, Kiehl’s is literally taking the launch of its new moisturizer to new heights – outer space. In a new advertisement for the brand’s Oil Eliminator Moisturizer, a group of hipster scientists show consumers how to put “space on your face (in 5 easy steps).” With the help of […]

Schneider Associates Hires Ariel Ferrante as Integrated Marketing and Digital Design Associate

Friday, July 25th, 2014

Schneider Associates is pleased to announce the hiring of Ariel Ferrante as Integrated Marketing and Digital Design Associate. Ferrante is responsible for day-to-day agency social media management and marketing, as well as agency marketing design. Prior to joining Schneider Associates, Ferrante completed marketing internships with Hollister Recruiting in fall and spring 2012, Bayard Advertising in […]

Better Parking Comes to Boston

Saturday, July 19th, 2014

Schneider Associates’ client Haystack recently announced the Boston launch of its parking app with a glamorous event at the Liberty Hotel. After being greeted by parking “zombies” and “angels” illustrating how Haystack plans to save Boston from “parking hell,” Haystack’s 24-year-old founder and CEO Eric Meyer gave Boston’s hottest residents the 411 on the anticipated […]

What Today’s PR Courses Should Teach Tomorrow’s Employees

Friday, July 18th, 2014

Every year, CareerCast.com releases its list of the most stressful jobs. Year after year, PR ranks high on that list (number six for 2014). As a former PR intern, I know firsthand the transition from intern to full-time employee can be overwhelming, a whirlwind of deadlines, writing assignments and pitch calls. I majored in public […]

Tips to Get the Media’s Ear

Tuesday, June 24th, 2014

Flood insurance, infidelity dating sites, senior living communities, even running with the bulls…I’ve pitched it all. Even though each client is distinct, media attention is on every client’s mind. Despite the fact that a media “win” for one may not be a “win” for another, there are best practices for media relations, regardless of industry. […]

CEO Joan Schneider Chimes in on Amazon Fire Launch in Harvard Business Review Blog

Friday, June 20th, 2014

At Schneider Associates, we’re fixated with new product launches, so naturally we were glued to our computer screens for the highly anticipated launch of Wednesday’s Amazon Fire Phone. The major online retailer teased the launch with a purposefully cryptic YouTube video, even though the overwhelming public opinion was correct in that Amazon was launching a […]