Posts Tagged ‘Public Relations’

CEO Joan Schneider Speaks at Worldcom Partners Meeting

Thursday, October 9th, 2014

Sharing ideas with thought leaders and her partners in the marketing and public relations industries, CEO Joan Schneider spoke at the 2014 Worldcom Partners meeting in Chicago about the latest techniques in business-to-business marketing. On a panel about innovative B2B tactics, Schneider presented a fresh take on using blogs as a marketing strategy to generate […]

Lauren Torlone Joins Schneider Associates as Director

Thursday, October 9th, 2014

Schneider Associates is pleased to announce the hiring of Lauren Torlone as Director. Torlone brings more than 10 years of experience in national news including working as a producer for “America’s News Headquarters” at Fox News Channel, a News Assistant at CNN and most recently as a producer for C-SPAN’s flagship political and public affairs program, “Washington […]

PR/Marketing 101: How to Rock Your Internship

Wednesday, October 8th, 2014

(Image source: So, you have scored an internship at a PR/marketing agency thanks to your impressive resume. Now what? Before you step foot into the office on your first day, you should plan how to maximize the experience. If you follow these simple steps, you will be on your way to creating valuable connections and expanding […]

Media Consumption Patterns Vary by Generation: MMNPL Insight #3

Monday, October 6th, 2014

Members of the Millennial generation are being heralded in the news for not only their social savvy, but also for the power they wield as consumers. Not coincidentally, we found that Millennials remember more new products than all other generations – 63 percent of Millennials recalled any new product, whereas the next best recall rate […]

More Information Sources Means a Better Memory of New Product Launches: MMNPL Insight #2

Thursday, September 25th, 2014

With attention spans shrinking and new media sources cropping up every day, brands are trying all sorts of new tactics to target consumers. According to our 2013 MMNPL survey, the more information sources that consumers use, the more likely they are to remember new product launches. When two or three sources of information were used […]

Social Media Marketing: Could Social Commentary Be the Next Form of Currency?

Wednesday, September 24th, 2014

If you could get free products by posting about them on social media, would you do it? In Denmark, one company is giving it a try. Freemarket, a store in Copenhagen, has adopted the “try before you buy” mentality – and in the era where online reviews, Yelp! Ratings, and social recommendations reign supreme, they […]

Boston Business Improvement District (BID) Takes Center Stage at the Burnham Building Grand Re-Opening

Monday, September 8th, 2014

On Monday, August 25, Downtown Crossing and the Downtown Boston Business Improvement District welcomed 600 new employees from two global communications firms, Havas Media and Arnold Worldwide, to the historical Burnham Building located on 10 Summer Street. Formerly home to legendary Filene’s Basement, the iconic building’s renovation signifies tangible revitalization of the district. Downtown Crossing’s transformation […]

A Guide to Google Analytics

Monday, August 18th, 2014

Google Analytics can be an invaluable tool to marketers: the service is free, easy to use and gives you access to in-depth details on your website. If you’re just starting to monitor your online presence, all of the metrics may seem overwhelming. Here’s a quick guide to three of the most important tools and metrics […]

SA Interns Present “Life Is Better in the BID!” Campaign

Friday, August 8th, 2014

This week, Schneider Associates interns presented their final internship campaign projects. At the beginning of the summer, interns were split into three groups and asked to create marketing and public relations campaigns to promote their assigned theoretical client scenario. This summer, one group was assigned the Downtown Boston Business Improvement District, an area that is in […]