Wednesday, November 28th, 2012
By Shannon Watterson, Account Executive, Corporate/Nonprofit Group Communicating the right message is what public relations is all about. That’s why we write detailed message guides to prepare our clients to succinctly convey their stories, media train them so they can artfully handle any question and counsel them on what topics are in the news so [...]
Tags: agency, Boston, boston pr, Boston Public Relations, Corporate & Nonprofit, corporate communications, corporate pr, editorial, firm, Launch PR, Launch Public Relations, marketing, nonprofit pr, op-ed, opinion, professional services, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, thought leadership
Posted in Agency News, Corporate & Nonprofit, Uncategorized | No Comments »
Tuesday, November 6th, 2012
By Sarah Scalese, Account Supervisor, Corporate/Nonprofit Group If you’re working with a good PR agency, such as SA (shameless plug!), your team has probably booked or will be booking live television appearances on your behalf. Your first reaction may be excitement, but for many, especially those who have never appeared on live TV, your next [...]
Tags: agency, boston pr, Boston Public Relations, commercial real estate, Corporate & Nonprofit, corporate pr, firm, Integrated, non profit pr, PR, professional services, Public Relations, sarah scalese, Schneider Associates, Schneider PR, SchneiderPR
Posted in Corporate & Nonprofit, Uncategorized | No Comments »
Tuesday, September 25th, 2012
A big congratulations to our hard-working EF team that ran amazingly successful groundbreaking event and launch campaign for the new EF headquarters in Cambridge! This event integrated social media, video, and traditional media relations and event planning to create a one-of-a-kind groundbreaking featuring a speech from Massachusetts Governor Deval Patrick and a performance by indie [...]
Tags: agency, Boston, boston globe, boston pr, Boston Public Relations, camdrige, education first, EF, firm, governor patrick, hello world, Introductions, launch, Launch PR, Launch Public Relations, Launches, marketing, new headquarters, new product launch, north point park, passion pit, professional services, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, tweets, twitter, updates
Posted in Agency News, Corporate & Nonprofit, Launch PR, Social Media | No Comments »
Thursday, June 21st, 2012
Banker & Tradesman recently ran an article “Rockland Federal Hopes Red Sox Pitch Cleans Up,” which discussed the strategies used by companies, such as Rockland Federal Credit Union, Ford and Eastern Bank, who air radio and television commercials during athletic events. The article brought up the question of whether advertising during popular sporting events is [...]
Tags: banker and tradesman, baseball, Boston, Boston Business Journal, boston pr firm, corporate, eastern bank, finance, julie hall, Launch PR, professional services, Public Relations, red sox, rockland federal credit union, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Corporate & Nonprofit | No Comments »
Tuesday, June 5th, 2012
Schneider Associates had a record-breaking year at The Publicity Club of New England’s Bell Ringer Award Ceremony last night. The agency brought home 12 awards including: GOLD- Product/Service Launch: Business-to-Business Campaign MIT Sloan EMBA Program Launch Campaign GOLD- Special Event: Series Campaign GUNK Serious Solutions Challenge Event Series SILVER- Bylined Article “Why Most Product Launches [...]
Tags: agency, Awards, Baskin-Robbins, Bell Ringer, Bell Ringer Awards, Boston, boston pr, Boston Public Relations, Consumer, Joan Schneider, julie hall, professional services, Public Relations, Publicity Club of New England, Publicity Club of New England Bell Ringer Awards, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Health & Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Wednesday, January 11th, 2012
Schneider Associates’ research from the Most Memorable New Product Launch survey was cited in the January 10 edition of USA Today. The article, titled “Trend Alert: 10 New Products to Watch for in 2012,” includes data about the effectiveness of social media and how the quantity of people who are using this platform as a [...]
Tags: agency, Boston, Boston Public Relations, EuroSCG, Marian Salzman, marketing, MMNPL, new product, new product launch, PR, Product Introduction, product introductions, product launch, product launches, products introduction, professional services, Sentient Decision Science, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Corporate & Nonprofit, Public Affairs | No Comments »
Tuesday, August 9th, 2011
During a time when American politicians have struggled to develop meaningful energy-efficiency standards, SA client MIT Sloan School of Management has stepped in to aid improvements in the U.S. Navy’s energy usage. Time Magazine featured an article under their Science section titled “Blue Water, Green Fleet: The Navy Gets Eco-Friendly,” outlining the outstanding [...]
Tags: Boston, boston pr, Boston Public Relations, EMBA, Executive Masters Degree, mit, mit sloan, Navy, professional services, Public Relations, Schneider Associates, Schneider PR, Time Magazine
Posted in Corporate & Nonprofit | No Comments »
Saturday, July 9th, 2011
Schneider Associates’ client FHO Partners recently facilitated a business decision that will benefit Boston’s burgeoning waterfront district. Brightcove, an online provider of digital services and the leading online video platform, will be the latest addition to Boston’s “Innovation District,” occupying 82,000 square feet at the Atlantic Wharf complex. The move was featured by the Boston [...]
Tags: boston globe, Boston Public Relations, brightcove, commercial real estate, FHO partners, professional services, Public Relations, Schneider Associates
Posted in Corporate & Nonprofit | No Comments »
Friday, July 8th, 2011
On July 4th, Hebrew SeniorLife’s extensive research into the causes of old-age related falls was featured in The Boston Globe article, “Watching Their Steps.” According to federal statistics cited by the Globe, each year, one in every three adults age 65 and older falls and 30% of those falls result in severe [...]
Tags: boston globe, Boston Public Relations, Consumer, falls, Hebrew SeniorLife, Institute for Aging Research, professional services, Schneider Associates, Schneider PR
Posted in Consumer Health & Tech | No Comments »
Monday, June 6th, 2011
On June 3, Schneider Associates’ client Cabot Money Management appeared in the Markets section of the Wall Street journal online edition. Titled “Euro Jumps on Hopes to End Greek Tragedy,” the article features insight from Cabot’s chief investment officer, Robb Lutts, about the restructuring plan for Greece’s [...]
Tags: Boston, boston pr, Boston Public Relations, cabot, cabot money management, Greece, professional services, robert lutts, Schneider Associates, Schneider PR
Posted in Corporate & Nonprofit | No Comments »
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