Posts Tagged ‘product launch’

Maximizing and Mining Resources: Progressive Grocer

Thursday, March 7th, 2013

Article appeared originally in Progressive Grocer By Julie Hall Using what is at your fingertips – internally and in the vast world of social media – provides great opportunity and easy-access information Smart 21st-century organizations are using the enormous amount of information available and the priceless communities they have painstakingly curated as the “new and [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »

6 Key Learnings from the 2012 Most Memorable New Product Launch Survey

Wednesday, March 6th, 2013

Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »

Tuesday, March 5th, 2013

  Register FREE ($60 value) with shareable code: 2012TopTen  It’s never been more difficult to launch a new product. Consumers are more fragmented than ever.  With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »

Super Bowl Ads Have Become Integrated Marketing Campaigns

Tuesday, February 5th, 2013

By Tom Ryan, Director of Marketing and Creative Services, Schneider Associates How do you make the most out of a $4 million ad? You cross your fingers and hope that your target audience isn’t refilling a plate of buffalo chicken dip when your ad runs. Or, you build an integrated approach into your Super Bowl [...]

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Posted in Agency News, Consumer, Food & Retail, Launch PR, Social Media | No Comments »

BOSTON’S TOP MARKETING AND PRODUCT LAUNCH EXPERTS LEAD THE SOCIAL LAUNCH™ CONVERSATION AT FUTUREM

Wednesday, October 31st, 2012

Marketing experts discuss new focus on the customer as a channel for new product launches at FutureM Boston, MA – October 23, 2012 – Julie Hall, EVP and partner at Schneider Associates, the global leader in Launch Marketing, and other prominent Boston-area marketing and communications leaders participated in a panel discussing the important role of “Social Launch” at FutureM during Boston’s Innovation Week on Wednesday, October 23 at Hynes [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

Register for our Future M Session

Wednesday, October 10th, 2012

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »

Launch Talk: What You Can Learn from the iPhone 5 Launch

Thursday, September 13th, 2012

No one launches products like Apple, and you can learn a lot from their hugely successful Apple Conference 2012 event. These events have become so iconic, they have truly changed the game when it comes to press conferences. SA’s EVP Julie Hall and marketing coordinator Noel Fisher discuss how Apple manages to build buzz and [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Launch PR, Social Media | No Comments »

Launch of the Week: Starbucks Refreshers

Monday, August 27th, 2012

Starbucks has brewed up a new alternative to coffee or sugary energy drinks- Starbucks Refreshers. Made with green coffee extract, can these beverages give consumers the light afternoon buzz they crave?

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Posted in Consumer, Food & Retail, Launch PR, Social Media | No Comments »

Launch of the Week: Barilla Microwavable Meals

Friday, July 27th, 2012

Barilla, famous for their fresh, frozen and dried pastas, sauces and meals, has launched its first line of microwavable meals. Ready in 60 seconds, 320 calories each and 5 great flavors to choose from- will this pronto pasta be perfecto for Barilla?

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Posted in Consumer, Food & Retail, Launch PR, Social Media | No Comments »

Launch of the Week: Nestle Crunch Girl Scout Candy Bars

Friday, July 20th, 2012

The first episode of our new “Launch of the Week” video series where we take a look at interesting product launches and what we can learn from them.  

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Posted in Agency News, Consumer, Food & Retail, Social Media | No Comments »

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