Monday, May 9th, 2011
The Boston Product Management Association invites you for an evening all about product launch: “How to Deliver a Successful New Product Introduction.” May 19th at 6:15 p.m. at the Microsoft Waltham Office. Launch expert Julie Hall and commercialization consultant Neil Baron will offer their strategies, based on decades of research on how to engage customers. [...]
Tags: Boston, boston pr, Boston Product Management Association, Boston Public Relations, BPMA, Consumer, Integrated, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, MMNPL, Neil Baron, new product, new product launch, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Launch PR, New Book on Launch | No Comments »
Monday, May 2nd, 2011
Schneider Associates EVP and Partner Julie Hall was interviewed recently on Bloomberg TV by “Taking Stock” host Pimm Fox following an article written by Joan Schneider and Julie, titled “Why Most Product Launches Fail” in the Harvard Business Review.
Tags: bloomberg, bloomberg tv, Boston Public Relations, fail, failure, Harvard Business Review, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, learning from failure, MMNPL, new product, new product launch, pimm fox, Product Introduction, product introductions, product launch, product launches, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, taking stock, taking stock with pimm fox, the new launch plan, why most product launches fail
Posted in Agency News, Consumer, Consumer Tech, Launch PR, New Book on Launch | No Comments »
Friday, April 22nd, 2011
Schneider Associates EVP Julie Hall sat down with WGBH’s Emily Rooney to discuss the highs and lows of product launches on April 21st. As a part of the segment, “How To Tell If Your New Product Is A Segway, Not An iPod,” Julie talked about the rarity of truly successful product launches in a market where 75% of new products fail within the first two years.
Tags: emily rooney, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, MMNPL, new product, new product launch, NPR, Product Introduction, product introductions, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
Wednesday, February 23rd, 2011
Schneider Associates’ President Joan Schneider and EVP Julie Hall recently sat down with the Harvard Business Review to discuss their upcoming article, “Why Most Product Launches Fail,” which appears in the April issue. Learn about some of the more enlightening and entertaining stories the lead companies to launch failure when the video is posted on [...]
Tags: Boston, Harvard Business Review, Integrated, Introductions, Joan Schneider, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, new product, new product launch, Product Introduction, product introductions, product launch, product launches, products introduction, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media
Posted in Agency News, Launch PR | No Comments »
Friday, November 5th, 2010
The SA team is pleased to report that long-time client FHO Partners, a leading commercial real estate brokerage and advisory firm, was featured in last week’s Boston Business Journal cover story and Quarterly Commercial Real Estate Roundup.
Tags: Back Bay, Boston, Boston Business Journal, commercial real estate, Craig Douglas, FHO partners, Hancock Tower, I-495, Integrated, integrated marketing, Introductions, Joe Fallon, launch, Launch Public Relations, Launches, marketing, Mass Pike, new product, product introductions, product launch, Public Affairs, Public Relations, Real Estate Roundup, Route 128, Schneider Associates
Posted in Agency News, Corporate & Nonprofit | No Comments »
Wednesday, October 20th, 2010
Managing Partner Joe Fallon of FHO Partners, a Schneider Associates client, shared his expertise with New England Cable News reporter Peter Howe on Tuesday, October 12.
Tags: Boston, boston pr, FHO partners, Integrated, Introductions, Joe Fallon, Launch PR, Launch Public Relations, Launches, marketing, NECN, new england cable news, new product, product introductions, product launch, Public Affairs, Public Relations, Schneider Associates
Posted in Corporate & Nonprofit | No Comments »
Monday, September 27th, 2010
Schneider Associates President and Creative Director Joan Schneider Presents Axioms from her new book, The NEW Launch Plan, to The Massachusetts Medical Device Industry Council (MassMEDIC)
Tags: Boston, boston pr, Boston Public Relations, Integrated, Introductions, Joan Schneider, launch, Launch PR, Launch Public Relations, Launches, marketing, Mass MEDIC, new product, product introductions, product launches, Public Relations, Schneider Associates, The Massachusetts Medical Device Industry Council, the new launch plan
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
Tuesday, July 13th, 2010
What specific tactics are you planning to bring your launch strategies to life? Today’s launch tool kit contains an ever-growing array of methods you can activate to grab consumer attention.
Tags: Boston, boston pr, Boston Public Relations, Integrated, Introductions, Joan Schneider, launch, Launch PR, Launch Public Relations, launch tactics, Launches, marketing, new product, New Product Lauch, product introductions, product launch, Schneider and Associates, Schneider Associates, Schneider PR, the new launch plan
Posted in New Book on Launch | 1 Comment »
Thursday, July 1st, 2010
“The NEW Launch Plan,” written by Joan Schneider, President, and Julie Hall, EVP/Partner, of Schneider Associates, has just been listed as one of the five top “beach books for marketers” according to marketing blogger, Danny Flamberg.
Tags: book, Boston, boston pr, Boston Public Relations, Danny Flamberg, Integrated, Introductions, Joan Schneider, julie hall, launch, Launches, Manhattan Marketing Maven, marketing, new launch plan, new product launch, pr boston, product introductions, product launch, product launches, Public Relations, public relations boston, Schneider Associates, Schneider PR, Schneider public relations
Posted in New Book on Launch | No Comments »
Monday, June 28th, 2010
Despite the wide ranging opinions of the iPad before it’s launch on March 5, 2010, this revolutionary product became one of the most successful product launches in Apple’s history, selling more than 3 million products to date. On Cramer Insights, Cramer’s thought leadership and perspectives newsletter, Joan Schneider, president of Schneider Associates and author of “The New Launch Plan,” discusses why the iPad deserves recognition as one of the most well designed communication devices to date.
Tags: Boston, boston pr, Boston Public Relations, Cramer Insights, Digital Marketing, Integrated, Introductions, ipad, Joan Schneider, launch, Launch PR, Launch Public Relations, marketing, new product, new product launch, product introductions, product launch, Public Relations, Schneider Associates, Schneider PR, the new launch plan
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
