Posts Tagged ‘product introductions’
Schneider Associates EVP and Partner Julie Hall was interviewed recently on Bloomberg TV by “Taking Stock” host Pimm Fox following an article written by Joan Schneider and Julie, titled “Why Most Product Launches Fail” in the Harvard Business Review.
Schneider Associates EVP Julie Hall sat down with WGBH’s Emily Rooney to discuss the highs and lows of product launches on April 21st. As a part of the segment, “How To Tell If Your New Product Is A Segway, Not An iPod,” Julie talked about the rarity of truly successful product launches in a market where 75% of new products fail within the first two years.
The SA team is pleased to report that long-time client FHO Partners, a leading commercial real estate brokerage and advisory firm, was featured in last week’s Boston Business Journal cover story and Quarterly Commercial Real Estate Roundup.
Managing Partner Joe Fallon of FHO Partners, a Schneider Associates client, shared his expertise with New England Cable News reporter Peter Howe on Tuesday, October 12.
Schneider Associates President and Creative Director, Joan Schneider, Presents Axioms from her new book, The NEW Launch Plan, to The Massachusetts Medical Device Industry Council (MassMEDIC)Monday, September 27th, 2010
Schneider Associates President and Creative Director Joan Schneider Presents Axioms from her new book, The NEW Launch Plan, to The Massachusetts Medical Device Industry Council (MassMEDIC)
What specific tactics are you planning to bring your launch strategies to life? Today’s launch tool kit contains an ever-growing array of methods you can activate to grab consumer attention.
Marketing Blogger Danny Flamberg names The NEW Launch Plan as one of the Top “Beach Books” for MarketersThursday, July 1st, 2010
“The NEW Launch Plan,” written by Joan Schneider, President, and Julie Hall, EVP/Partner, of Schneider Associates, has just been listed as one of the five top “beach books for marketers” according to marketing blogger, Danny Flamberg.
An iPad Revolution: Joan Schneider writes about why the iPad transcends the hype in the Cramer Insights NewsletterMonday, June 28th, 2010
Despite the wide ranging opinions of the iPad before it’s launch on March 5, 2010, this revolutionary product became one of the most successful product launches in Apple’s history, selling more than 3 million products to date. On Cramer Insights, Cramer’s thought leadership and perspectives newsletter, Joan Schneider, president of Schneider Associates and author of “The New Launch Plan,” discusses why the iPad deserves recognition as one of the most well designed communication devices to date.