Posts Tagged ‘PR’

The (PR) Notebook

Monday, February 10th, 2014

Media relations can often feel like dating: making phone calls, waiting for a response, and hoping that they’re thinking of you. My officemates and I realized that you can take just about any quote from Nicholas Sparks’ “The Notebook” (a very popular romance novel and movie) and apply it to public relations, so I now [...]

A Love Affair with the Media: Is He Just Not that Into You?

Tuesday, March 26th, 2013

Starting a new relationship is always exciting, but it can also be nerve-wracking and downright scary.  This goes for romantic relationships, and those with our friends, in-laws and even the media.  As PR professionals, a huge part of our job is connecting with the media and creating long-lasting, mutually beneficial relationships on behalf of our [...]

Maximizing and Mining Resources: Progressive Grocer

Thursday, March 7th, 2013

Article appeared originally in Progressive Grocer By Julie Hall Using what is at your fingertips – internally and in the vast world of social media – provides great opportunity and easy-access information Smart 21st-century organizations are using the enormous amount of information available and the priceless communities they have painstakingly curated as the “new and [...]

6 Key Learnings from the 2012 Most Memorable New Product Launch Survey

Wednesday, March 6th, 2013

Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers [...]

The Most Memorable New Product Launches of the Year

Tuesday, March 5th, 2013

  Register FREE ($60 value) with shareable code: 2012TopTen  It’s never been more difficult to launch a new product. Consumers are more fragmented than ever.  With 40,000 products launched each year, how can marketers make sure their launch will stand out? Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches [...]

What Can We Learn from the PR Crises of 2012?

Wednesday, February 6th, 2013

By Carolyn Tillo, Account Coordinator With a presidential election and debates over topics like abortion and same-sex marriage, 2012 proved to be a year of drama and controversy. At the center of much of this controversy were PR scandals that could and should have been avoided. Recently, PR Daily posted a list of the top 10 [...]

Super Bowl Ads Have Become Integrated Marketing Campaigns

Tuesday, February 5th, 2013

By Tom Ryan, Director of Marketing and Creative Services, Schneider Associates How do you make the most out of a $4 million ad? You cross your fingers and hope that your target audience isn’t refilling a plate of buffalo chicken dip when your ad runs. Or, you build an integrated approach into your Super Bowl [...]

Election 2012: Democrats Return to Their Grassroots

Tuesday, November 13th, 2012

By Catherine Kellogg and Chris Meehan In January 2010, the Massachusetts Democratic Party was handed a crushing loss when Scott Brown defeated Martha Coakley in a special election to fill the Senate seat of the late Ted Kennedy. Coakley and her advisors made the crucial mistake of relying too heavily on her well-known record as [...]

You’re Booked for a Live TV Appearance, Now What

Tuesday, November 6th, 2012

By Sarah Scalese, Account Supervisor, Corporate/Nonprofit Group If you’re working with a good PR agency, such as SA (shameless plug!), your team has probably booked or will be booking live television appearances on your behalf. Your first reaction may be excitement, but for many, especially those who have never appeared on live TV, your next [...]

BOSTON’S TOP MARKETING AND PRODUCT LAUNCH EXPERTS LEAD THE SOCIAL LAUNCH™ CONVERSATION AT FUTUREM

Wednesday, October 31st, 2012

Marketing experts discuss new focus on the customer as a channel for new product launches at FutureM Boston, MA – October 23, 2012 – Julie Hall, EVP and partner at Schneider Associates, the global leader in Launch Marketing, and other prominent Boston-area marketing and communications leaders participated in a panel discussing the important role of “Social Launch” at FutureM during Boston’s Innovation Week on Wednesday, October 23 at Hynes [...]