Posts Tagged ‘PR’

Are You a Good PR Pro?

Wednesday, April 29th, 2015

If you work in the media and communications industry, you very likely took a college course or two (or ten) in “Communications”–but now that you’re out in the world, are you an effective communicator?

SA Attends Annual BRITE ‘15 Conference at Columbia University

Friday, March 13th, 2015

  The SA team recently traveled to Columbia University for the annual BRITE ’15 Conference for leaders in business, technology, media and marketing. BRITE offers a unique blend of thinkers and doers, and challenges people to think differently about the changing landscape of media and technology. CEO Joan Schneider (@JoanSchneider), four-time BRITE attendee, along with […]

CEO Joan Schneider Speaks at Annual PR Advanced Event at Boston University: “PR is about Passion”

Friday, February 27th, 2015

On February 21, Joan Schneider, CEO and founder of Schneider Associates, participated in a panel at the PR Advanced event held by the PRSSA Boston University Chapter. PR Advanced is an annual PR event featuring a keynote speech, breakout speaking sessions, panel discussions, student competitions and a career fair – all focusing on the field […]

Schneider Associates’ 2015 PR New Year’s Resolutions

Monday, January 12th, 2015

Each December, we’re prompted by friends, family and the Internet to dream up a New Year’s resolution that we’re really going to follow. This year, my resolutions are to run (…or sign up) for a marathon and get involved in a volunteer organization that has meaning to me. Even if some New Year’s resolutions don’t […]

The Problem with Wanting To Be a Gladiator in a Suit

Monday, November 17th, 2014

Image source: http://bit.ly/1pw8AQh “I’m here because I would like to be Olivia Pope after college,” an overly exuberant freshman named Becky informs her Intro to Public Relations class. The professor valiantly tries to stifle his laughter. Olivia Pope is a fictional character portrayed by Kerry Washington in the hit drama “Scandal.” Pope is loosely based on […]

CEO Joan Schneider Speaks at Worldcom Partners Meeting

Thursday, October 9th, 2014

Sharing ideas with thought leaders and her partners in the marketing and public relations industries, CEO Joan Schneider spoke at the 2014 Worldcom Partners meeting in Chicago about the latest techniques in business-to-business marketing. On a panel about innovative B2B tactics, Schneider presented a fresh take on using blogs as a marketing strategy to generate […]

PR/Marketing 101: How to Rock Your Internship

Wednesday, October 8th, 2014

(Image source: http://bit.ly/1lZbnB5) So, you have scored an internship at a PR/marketing agency thanks to your impressive resume. Now what? Before you step foot into the office on your first day, you should plan how to maximize the experience. If you follow these simple steps, you will be on your way to creating valuable connections and expanding […]

More Information Sources Means a Better Memory of New Product Launches: MMNPL Insight #2

Thursday, September 25th, 2014

With attention spans shrinking and new media sources cropping up every day, brands are trying all sorts of new tactics to target consumers. According to our 2013 MMNPL survey, the more information sources that consumers use, the more likely they are to remember new product launches. When two or three sources of information were used […]