Posts Tagged ‘PR’

More Information Sources Means a Better Memory of New Product Launches: MMNPL Insight #2

Thursday, September 25th, 2014

With attention spans shrinking and new media sources cropping up every day, brands are trying all sorts of new tactics to target consumers. According to our 2013 MMNPL survey, the more information sources that consumers use, the more likely they are to remember new product launches. When two or three sources of information were used […]

Social Media Marketing: Could Social Commentary Be the Next Form of Currency?

Wednesday, September 24th, 2014

If you could get free products by posting about them on social media, would you do it? In Denmark, one company is giving it a try. Freemarket, a store in Copenhagen, has adopted the “try before you buy” mentality – and in the era where online reviews, Yelp! Ratings, and social recommendations reign supreme, they […]

Most Consumers Don’t Remember New Product Launches: MMNPL Survey Insight #1

Thursday, September 18th, 2014

In preparation for our 2014 Most Memorable New Product Launch (MMNPL) survey, we’ll be sharing weekly insights from last year’s survey to set the tone for what’s to come. Keeping the key trends from 2013 in mind, what consumer patterns will emerge this year? One of the most important findings we review each year in […]

A Guide to Google Analytics

Monday, August 18th, 2014

Google Analytics can be an invaluable tool to marketers: the service is free, easy to use and gives you access to in-depth details on your website. If you’re just starting to monitor your online presence, all of the metrics may seem overwhelming. Here’s a quick guide to three of the most important tools and metrics […]

What Today’s PR Courses Should Teach Tomorrow’s Employees

Friday, July 18th, 2014

Every year, CareerCast.com releases its list of the most stressful jobs. Year after year, PR ranks high on that list (number six for 2014). As a former PR intern, I know firsthand the transition from intern to full-time employee can be overwhelming, a whirlwind of deadlines, writing assignments and pitch calls. I majored in public […]

Tips to Get the Media’s Ear

Tuesday, June 24th, 2014

Flood insurance, infidelity dating sites, senior living communities, even running with the bulls…I’ve pitched it all. Even though each client is distinct, media attention is on every client’s mind. Despite the fact that a media “win” for one may not be a “win” for another, there are best practices for media relations, regardless of industry. […]

Three PR Lessons I’ve Learned at the Pool

Thursday, June 5th, 2014

What teaching swim lessons has taught me about my public relations career Each weekend, I trade my Financial District office and corporate clients for a swimming pool and a group of babies, toddlers and parents. I go from crafting press releases and pitches to blowing bubbles and singing “Wheels on the Bus.” As dramatic as […]

The (PR) Notebook

Monday, February 10th, 2014

Media relations can often feel like dating: making phone calls, waiting for a response, and hoping that they’re thinking of you. My officemates and I realized that you can take just about any quote from Nicholas Sparks’ “The Notebook” (a very popular romance novel and movie) and apply it to public relations, so I now […]