Posts Tagged ‘PR’
If you work in the media and communications industry, you very likely took a college course or two (or ten) in “Communications”–but now that you’re out in the world, are you an effective communicator?
Schneider Associates (SA) is please to announce the promotion of Lauren Mucci to Account Executive. In her new role, Mucci will be responsible for day-to-day client management, media relations, social media strategy and content creation. Mucci will be a key player in supporting account strategy for a wide variety of the agency’s clients including the […]
On February 21, Joan Schneider, CEO and founder of Schneider Associates, participated in a panel at the PR Advanced event held by the PRSSA Boston University Chapter. PR Advanced is an annual PR event featuring a keynote speech, breakout speaking sessions, panel discussions, student competitions and a career fair – all focusing on the field […]
Image source: http://bit.ly/1pw8AQh “I’m here because I would like to be Olivia Pope after college,” an overly exuberant freshman named Becky informs her Intro to Public Relations class. The professor valiantly tries to stifle his laughter. Olivia Pope is a fictional character portrayed by Kerry Washington in the hit drama “Scandal.” Pope is loosely based on […]
Sharing ideas with thought leaders and her partners in the marketing and public relations industries, CEO Joan Schneider spoke at the 2014 Worldcom Partners meeting in Chicago about the latest techniques in business-to-business marketing. On a panel about innovative B2B tactics, Schneider presented a fresh take on using blogs as a marketing strategy to generate […]
With attention spans shrinking and new media sources cropping up every day, brands are trying all sorts of new tactics to target consumers. According to our 2013 MMNPL survey, the more information sources that consumers use, the more likely they are to remember new product launches. When two or three sources of information were used […]