Posts Tagged ‘PR’

A Guide to Google Analytics

Monday, August 18th, 2014

Google Analytics can be an invaluable tool to marketers: the service is free, easy to use and gives you access to in-depth details on your website. If you’re just starting to monitor your online presence, all of the metrics may seem overwhelming. Here’s a quick guide to three of the most important tools and metrics […]

What Today’s PR Courses Should Teach Tomorrow’s Employees

Friday, July 18th, 2014

Every year, CareerCast.com releases its list of the most stressful jobs. Year after year, PR ranks high on that list (number six for 2014). As a former PR intern, I know firsthand the transition from intern to full-time employee can be overwhelming, a whirlwind of deadlines, writing assignments and pitch calls. I majored in public […]

Tips to Get the Media’s Ear

Tuesday, June 24th, 2014

Flood insurance, infidelity dating sites, senior living communities, even running with the bulls…I’ve pitched it all. Even though each client is distinct, media attention is on every client’s mind. Despite the fact that a media “win” for one may not be a “win” for another, there are best practices for media relations, regardless of industry. […]

Three PR Lessons I’ve Learned at the Pool

Thursday, June 5th, 2014

What teaching swim lessons has taught me about my public relations career Each weekend, I trade my Financial District office and corporate clients for a swimming pool and a group of babies, toddlers and parents. I go from crafting press releases and pitches to blowing bubbles and singing “Wheels on the Bus.” As dramatic as […]

The (PR) Notebook

Monday, February 10th, 2014

Media relations can often feel like dating: making phone calls, waiting for a response, and hoping that they’re thinking of you. My officemates and I realized that you can take just about any quote from Nicholas Sparks’ “The Notebook” (a very popular romance novel and movie) and apply it to public relations, so I now […]

A Love Affair with the Media: Is He Just Not that Into You?

Tuesday, March 26th, 2013

Starting a new relationship is always exciting, but it can also be nerve-wracking and downright scary.  This goes for romantic relationships, and those with our friends, in-laws and even the media.  As PR professionals, a huge part of our job is connecting with the media and creating long-lasting, mutually beneficial relationships on behalf of our […]

Maximizing and Mining Resources: Progressive Grocer

Thursday, March 7th, 2013

Article appeared originally in Progressive Grocer By Julie Hall Using what is at your fingertips – internally and in the vast world of social media – provides great opportunity and easy-access information Smart 21st-century organizations are using the enormous amount of information available and the priceless communities they have painstakingly curated as the “new and […]

6 Key Learnings from the 2012 Most Memorable New Product Launch Survey

Wednesday, March 6th, 2013

Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers […]

The Most Memorable New Product Launches of the Year

Tuesday, March 5th, 2013

  Register FREE ($60 value) with shareable code: 2012TopTen  It’s never been more difficult to launch a new product. Consumers are more fragmented than ever.  With 40,000 products launched each year, how can marketers make sure their launch will stand out? Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches […]