Wednesday, December 1st, 2010
Schneider Associates’ media relations campaign for client, Baskin-Robbins, was recently featured in a PR Week case study. On November 19, PR Week reporter Tanya Lewis covered many of the key strategies and tactics employed in the campaign SA developed to celebrate Baskin-Robbins’ 65th Birthday.
Tags: 65th Anniversary, Baskin-Robbins, Baskin-Robbins 65th anniversary, Boston, Boston Public Relations, bostonpr, Canton, consumer food, consumer food and retail, Consumer Retail, ice cream, Integrated, Introductions, julie hall, launch, Launch Public Relations, Launches, launchpr, MA, marketing, National Ice Cream Day, new product, PR Week, Product Introduction, product launch, Public Relations, retirement, Schneider Associates, SchneiderPR
Posted in Agency News, Consumer, Food & Retail | No Comments »
Wednesday, July 7th, 2010
The New York Times and PR Week US recently discussed the survey findings from Worldcom Public Relations Group, one of the largest associations of independent public relations firms in the world. Worldcom has been recognized for their predictions of trends in public relations and marketing, and Schneider Associates is proud to be one of the 100 firms in the Worldcom network. The articles comment on Worldcom’s view of the public relations industry, as well as its business forecast for the future. Specifically, Worldcom predicts that the importance of social media will increase in the next three years while that of media relations, advertising, direct mail, and marketing will decrease. To read the New York Times article, please click here. To read the PR Week article, please click here.
Tags: Boston, boston pr, Integrated, Introductions, launch, Launch PR, Launch Public Relations, Launches, marketing, new product, New York Times, PR Week, product launch, product launches, products introduction, Public Relations, Schneider Associates, Schneider PR, worldcom, worldcom pr, worldcom public relations
Posted in Agency News, Consumer, Corporate & Nonprofit, Creative Services, Launch PR, Social Media | No Comments »
Tuesday, June 2nd, 2009
Schneider Associates (SA) is styling for sure with a recent feature in PR Week on the Woolite integrated marketing campaign “Find the Look, Keep the Look.” The campaign was designed to promote fabric care to fashionistas. Launched with the assistance of TLC’s Stacy London, host of the popular show “What Not to Wear,” the SA [...]
Tags: Consumer, PR Week, Woolite
Posted in Agency News, Consumer, Food & Retail, Launch PR | No Comments »
