Posts Tagged ‘pr boston’

Video Webinar: The Most Memorable New Product Launches of 2010

Friday, March 11th, 2011

With more than 40,000 products launched each year, how will your product stand apart from the competition? This video webinar reveals the strategies and tactics smart marketers used to achieve top ten status in the ninth annual Most Memorable New Product Launch survey.

Marketing Blogger Danny Flamberg names The NEW Launch Plan as one of the Top “Beach Books” for Marketers

Thursday, July 1st, 2010

“The NEW Launch Plan,” written by Joan Schneider, President, and Julie Hall, EVP/Partner, of Schneider Associates, has just been listed as one of the five top “beach books for marketers” according to marketing blogger, Danny Flamberg.

Introducing “The NEW Launch Plan” – Joan Schneider and Julie Hall discuss topics from their new book

Tuesday, April 27th, 2010

Follow this link to watch Schneider and Hall talk about the book, upcoming trends, key findings from the Most Memorable New Product Launch survey, their favorite case studies, and the concept of B2E – Business to Everyone. “The NEW Launch Plan,” available at and at, is a business book for brand and marketing […]