Posts Tagged ‘new product launches’

Introducing “The NEW Launch Plan” – Joan Schneider and Julie Hall discuss topics from their new book

Tuesday, April 27th, 2010

Follow this link to watch Schneider and Hall talk about the book, upcoming trends, key findings from the Most Memorable New Product Launch survey, their favorite case studies, and the concept of B2E – Business to Everyone. “The NEW Launch Plan,” available at BNPmedia.com and at Amazon.com, is a business book for brand and marketing [...]

SA conducts Webinar: “What Makes a Product Launch Memorable?”

Thursday, April 22nd, 2010

Yesterday, Joan Schneider, with the assistance of Tom Ryan, marketing associate, presented a webinar entitled, “What Makes a Product Launch Memorable?” The one-hour seminar was sponsored by BNP Media, the publisher of Joan’s new book, The NEW Launch Plan. More than 250 people participated in the webinar, which covered topics such as: Purchasing behaviors and [...]