Posts Tagged ‘new launch plan’

Marketing Blogger Danny Flamberg names The NEW Launch Plan as one of the Top “Beach Books” for Marketers

Thursday, July 1st, 2010

“The NEW Launch Plan,” written by Joan Schneider, President, and Julie Hall, EVP/Partner, of Schneider Associates, has just been listed as one of the five top “beach books for marketers” according to marketing blogger, Danny Flamberg.

Introducing “The NEW Launch Plan” – Joan Schneider and Julie Hall discuss topics from their new book

Tuesday, April 27th, 2010

Follow this link to watch Schneider and Hall talk about the book, upcoming trends, key findings from the Most Memorable New Product Launch survey, their favorite case studies, and the concept of B2E – Business to Everyone. “The NEW Launch Plan,” available at and at, is a business book for brand and marketing […]

Launch Insights with Joan Schneider and Julie Hall

Thursday, April 1st, 2010

Watch Joan Schneider describe “The New Launch Plan”! Click here. If you would like help planning your next launch, contact us at or on Twitter @SchneiderPR.