Friday, March 2nd, 2012
For the second year in a row, About.com Food and Beverage expert Domenick Celentano covered the MMNPL survey webinar and gave his thoughts on some food product launches in his recap. Celentano discussed the concept of co-creation for new products in the early stages of development through social media, and the importance of word-of-mouth, noting “New product launches in [...]
Tags: Baileys, Boston Public Relations, Consumer, DiGiorno, Domenick Celentano, Launch PR, MMNPL, new product launch, Philadelphia, Reese's, webinar
Posted in Agency News, Consumer, Corporate & Nonprofit, Food & Retail, Launch PR | No Comments »
Thursday, February 16th, 2012
Click below to watch the full video of the Most Memorable New Product Launch webinar where Launch Expert Julie Hall and Chief Behavioral Scientist Aaron Reid, Ph,D. break down the marketing behind the top ten Most Memorable New Product Launches of 2011. Want just the facts? Click here to download a PDF with key takeaways from [...]
Tags: MMNPL, webinar
Posted in Agency News | No Comments »
Friday, February 3rd, 2012
With over 40,000 products launched each year, how can you make sure your next new product launch gets noticed? Join Schneider Associates’ EVP and Launch Expert, Julie Hall, and Chief Behavioral Scientist for Sentient Decision Science, Aaron Reid, Ph.D., for the Most Memorable New Product Launch LIVE Video Webinar, Thursday February 9th from 2:00 p.m. [...]
Tags: Aaron Reid, consumer awareness, julie hall, MMNPL, most memorable, Most Memorable New Product Launch, Most Memorable New Product Launch Survey, Sentient Decision Science, webinar
Posted in Agency News, Consumer, Consumer Tech, Food & Retail, Launch PR, Social Media | No Comments »
Thursday, January 26th, 2012
The front page of USA Today’s Money section on January 26th featured the most memorable product launches from the past decade as reported by a national sampling of consumers in the tenth annual Most Memorable New Product Launch survey, conducted by Schneider Associates and research partner Sentient Decision Science. For more information, visit MMNPL.com.
Tags: agency, Apple, Apple iPad, Boston Public Relations, Consumer, iphone, ipod touch, launch, Launch Public Relations, MMNPL, Most Memorable New Product Launch, Most Memorable New Product Launch Survey, most memorable new product launches, most memorable new products, new product, new product launch, nintendo wii, Product Introduction, product introductions, product launch, product launches, products introduction, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, the new $20 bill, USA Today, USA Today Money, wii, wii fit, Windows 7, windows vista
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Launch PR | No Comments »
Wednesday, January 25th, 2012
USA Today featured data from the 2011 Most Memorable New Product Launch survey in a snapshot on the front page of the Life section. The data showed that television viewers enjoy commercials more than online viewers, but also that the majority of consumers polled enjoy watching commercials at least sometimes. The MMNPL survey is conducted [...]
Tags: Commercial, Consumer, Consumer Surveys, Launch PR, Launch Public Relations, marketing, MMNPL, new product, new product launch, product launches, Schneider Associates, Sentient Decision Science, Surveys, USA Today
Posted in Consumer, Consumer Health & Tech, Consumer Tech | No Comments »
Monday, January 23rd, 2012
USA Today featured results from the 2011 Most Memorable New Product Launch survey in a front page Money section snapshot. The graphic showed the influence of “Made in the USA” products is growing each year with an increase of 12% over the last four years in respondents who feel country of origin is an [...]
Tags: agency, Boston, boston pr, Launch Public Relations, marketing, MMNPL, Most Memorable New Product Launch, Most Memorable New Product Launch Survey, new product, PR, product launch, Public Relations, Schneider Associates, SchneiderPR, Sentient Decision Science, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR | No Comments »
Wednesday, January 11th, 2012
Schneider Associates’ research from the Most Memorable New Product Launch survey was cited in the January 10 edition of USA Today. The article, titled “Trend Alert: 10 New Products to Watch for in 2012,” includes data about the effectiveness of social media and how the quantity of people who are using this platform as a [...]
Tags: agency, Boston, Boston Public Relations, EuroSCG, Marian Salzman, marketing, MMNPL, new product, new product launch, PR, Product Introduction, product introductions, product launch, product launches, products introduction, professional services, Sentient Decision Science, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Corporate & Nonprofit, Public Affairs | No Comments »
Thursday, May 12th, 2011
On Wednesday, May 4th, NECN Business invited Joan Schneider, president of Schneider Associates and co-author of “Why Most Product Launches Fail,” which appeared in last month’s Harvard Business Review, to talk about the elements that can make or break a new product launch. Joan and Mike Nikitas discussed some of the failed products that were [...]
Tags: Boston, boston pr, Boston Public Relations, Failed products, Harvard Business Review, HBR, Introductions, Joan Schneider, launch, Launch PR, Launch Public Relations, Launches, launchpr, Mike Nikitas, MMNPL, NECN, NECN Business, new product, new product launch, Product Introduction, product introductions, product launch, product launches, Schneider Associates, Schneider PR, SchneiderPR, why most product launches fail
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
Monday, May 9th, 2011
The Boston Product Management Association invites you for an evening all about product launch: “How to Deliver a Successful New Product Introduction.” May 19th at 6:15 p.m. at the Microsoft Waltham Office. Launch expert Julie Hall and commercialization consultant Neil Baron will offer their strategies, based on decades of research on how to engage customers. [...]
Tags: Boston, boston pr, Boston Product Management Association, Boston Public Relations, BPMA, Consumer, Integrated, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, MMNPL, Neil Baron, new product, new product launch, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Launch PR, New Book on Launch | No Comments »
Launch PR Blog RSS Feed