Posts Tagged ‘MMNPL’


Wednesday, October 31st, 2012

Marketing experts discuss new focus on the customer as a channel for new product launches at FutureM Boston, MA – October 23, 2012 – Julie Hall, EVP and partner at Schneider Associates, the global leader in Launch Marketing, and other prominent Boston-area marketing and communications leaders participated in a panel discussing the important role of “Social Launch” at FutureM during Boston’s Innovation Week on Wednesday, October 23 at Hynes […]

Our Expert Picks The Top 5 Tech Products of 2012

Thursday, October 11th, 2012

[Originally posted to] MMNPL’s Technology Expert Curtis Silver has more than experience when it comes to technology. Silver has written and worked for, Gunnar Optiks,, and Digital Dads (writer of the 2nd best NFL column on the internet). Check out what our expert expects to be the most memorable tech products this […]

Register for our Future M Session

Wednesday, October 10th, 2012

SA Launches First Infographic for MMNPL Survey Results

Monday, July 2nd, 2012

Schneider Associates has created its first infographic titled “Product Launch Matters” illustrating key findings from the annual Most Memorable New Product Launch survey. The infographic reveals survey results of the top memorable products of 2011, as a well as how consumers find out about product launches and what influences purchases. The results in the infographic […]

MMNPL National Hardware Show LIVE Panel Discussion

Monday, June 25th, 2012

Click the video below to see a recording of our Google+ Hangout LIVE panel discussion on new home product launch trends spotted at the 2012 National Hardware Show. Join’s Ashley DePaolo and The Money Pit’s Tom Kraeutler for a LIVE online panel discussion moderated by Product Launch Expert and Author Julie Hall. Ashley and […]

Social @ Heart

Wednesday, June 20th, 2012

  Here at Schneider Associates, we know public relations isn’t just about press releases, it’s about the public and connecting with them where they are- Twitter, Facebook, Pinterest, Tumblr and more. We’re passionate about creating compelling content that helps your message reach your core audience and engage their interest. We build buzz, start conversations, ask […]

Launch Expert Julie Hall Adds 5th “P” – Participation – to the Classic 4 P’s of Marketing

Monday, April 23rd, 2012

The Holmes Report featured an op-ed by Schneider Associates’ EVP and Launch Expert Julie Hall about how social media is changing the way we launch new products. Hall and Schneider Associates introduced the Most Memorable New Product Launch (MMNPL) Survey in 2002, and since then, the poll has surveyed thousands of consumers about the most […]

Food Expert Dom Celentano Reports on the Most Memorable New Product Launch 2011 Webinar

Friday, March 2nd, 2012

For the second year in a row, Food and Beverage expert Domenick Celentano covered the MMNPL survey webinar and gave his thoughts on some food product launches in his recap. Celentano discussed the concept of co-creation for new products in the early stages of development through social media, and the importance of word-of-mouth, noting “New product launches in […]

Did You Miss Our Can’t-Miss Webinar?

Thursday, February 16th, 2012

Click below to watch the full video of the Most Memorable New Product Launch webinar where Launch Expert Julie Hall and Chief Behavioral Scientist Aaron Reid, Ph,D. break down the marketing behind the top ten Most Memorable New Product Launches of 2011. Want just the facts? Click here to download a PDF with key takeaways from […]

10 Consumer Behavior Trends from the Most Memorable New Product Launch Survey

Tuesday, February 7th, 2012

Check out our video highlighting 10 Consumer Behavior Trends from the Most Memorable New Product Launch Survey.