Posts Tagged ‘MMNPL’
Schneider Associates has created its first infographic titled “Product Launch Matters” illustrating key findings from the annual Most Memorable New Product Launch survey. The infographic reveals survey results of the top memorable products of 2011, as a well as how consumers find out about product launches and what influences purchases. The results in the infographic […]
For the second year in a row, About.com Food and Beverage expert Domenick Celentano covered the MMNPL survey webinar and gave his thoughts on some food product launches in his recap. Celentano discussed the concept of co-creation for new products in the early stages of development through social media, and the importance of word-of-mouth, noting “New product launches in […]
Click below to watch the full video of the Most Memorable New Product Launch webinar where Launch Expert Julie Hall and Chief Behavioral Scientist Aaron Reid, Ph,D. break down the marketing behind the top ten Most Memorable New Product Launches of 2011. Want just the facts? Click here to download a PDF with key takeaways from […]
Check out our video highlighting 10 Consumer Behavior Trends from the Most Memorable New Product Launch Survey.