Posts Tagged ‘MMNPL’

MMNPL National Hardware Show LIVE Panel Discussion

Monday, June 25th, 2012

Click the video below to see a recording of our Google+ Hangout LIVE panel discussion on new home product launch trends spotted at the 2012 National Hardware Show. Join MMNPL.com’s Ashley DePaolo and The Money Pit’s Tom Kraeutler for a LIVE online panel discussion moderated by Product Launch Expert and Author Julie Hall. Ashley and [...]

Social @ Heart

Wednesday, June 20th, 2012

  Here at Schneider Associates, we know public relations isn’t just about press releases, it’s about the public and connecting with them where they are- Twitter, Facebook, Pinterest, Tumblr and more. We’re passionate about creating compelling content that helps your message reach your core audience and engage their interest. We build buzz, start conversations, ask [...]

Launch Expert Julie Hall Adds 5th “P” – Participation – to the Classic 4 P’s of Marketing

Monday, April 23rd, 2012

The Holmes Report featured an op-ed by Schneider Associates’ EVP and Launch Expert Julie Hall about how social media is changing the way we launch new products. Hall and Schneider Associates introduced the Most Memorable New Product Launch (MMNPL) Survey in 2002, and since then, the poll has surveyed thousands of consumers about the most [...]

Food Expert Dom Celentano Reports on the Most Memorable New Product Launch 2011 Webinar

Friday, March 2nd, 2012

For the second year in a row, About.com Food and Beverage expert Domenick Celentano covered the MMNPL survey webinar and gave his thoughts on some food product launches in his recap. Celentano discussed the concept of co-creation for new products in the early stages of development through social media, and the importance of word-of-mouth, noting “New product launches in [...]

Did You Miss Our Can’t-Miss Webinar?

Thursday, February 16th, 2012

Click below to watch the full video of the Most Memorable New Product Launch webinar where Launch Expert Julie Hall and Chief Behavioral Scientist Aaron Reid, Ph,D. break down the marketing behind the top ten Most Memorable New Product Launches of 2011. Want just the facts? Click here to download a PDF with key takeaways from [...]

10 Consumer Behavior Trends from the Most Memorable New Product Launch Survey

Tuesday, February 7th, 2012

Check out our video highlighting 10 Consumer Behavior Trends from the Most Memorable New Product Launch Survey.

Register Now for the Most Memorable New Product Launch LIVE Webinar

Friday, February 3rd, 2012

With over 40,000 products launched each year, how can you make sure your next new product launch gets noticed? Join Schneider Associates’ EVP and Launch Expert, Julie Hall, and Chief Behavioral Scientist for Sentient Decision Science, Aaron Reid, Ph.D., for the Most Memorable New Product Launch LIVE Video Webinar, Thursday February 9th from 2:00 p.m. [...]

The Past Decade’s Most Memorable New Product Launches Featured on Front Page of USA Today’s Money Section

Thursday, January 26th, 2012

The front page of USA Today’s Money section on January 26th featured the most memorable product launches from the past decade as reported by a national sampling of consumers in the tenth annual Most Memorable New Product Launch survey, conducted by Schneider Associates and research partner Sentient Decision Science.   For more information, visit MMNPL.com.

MMNPL Stats on Consumer Commercial Enjoyment Featured in USA Today Snapshot

Wednesday, January 25th, 2012

USA Today featured data from the 2011 Most Memorable New Product Launch survey in a snapshot on the front page of the Life section. The data showed that television viewers enjoy commercials more than online viewers, but also that the majority of consumers polled enjoy watching commercials at least sometimes.  The MMNPL survey is conducted [...]

MMNPL Stats on Patriotic Purchasing Featured in USA Today Snapshot

Monday, January 23rd, 2012

  USA Today featured results from the 2011 Most Memorable New Product Launch survey in a front page Money section snapshot. The graphic showed the influence of “Made in the USA” products is growing each year with an increase of 12% over the last four years in respondents who feel country of origin is an [...]