Posts Tagged ‘MMNPL’

Neutrogena Goes Digital for a Memorable Social Product Launch Campaign

Wednesday, April 15th, 2015

Image source: In honor of Earth Month, Johnson & Johnson’s beauty brand Neutrogena partnered with the The Nature Conservancy to launch an all-digital marketing campaign on April  2 to promote the new Neutrogena Naturals line and eco-friendly makeup wipes.Celebrity spokesperson Kristen Bell kicked off the campaign with a video tweet, challenging her 1.75 million twitter followers […]

New Product Launch of the Week: Little Caesars Bacon-Wrapped Pizza

Thursday, February 26th, 2015

To capitalize on America’s undying love of bacon, Little Caesars recently launched the first-ever bacon-wrapped pizza. The limited-time only deep-dish is wrapped with 3.5 feet of bacon around the crust and topped with pepperoni – and of course, even more bacon. At $12 per pie, Little Caesars’ bacon-wrapped pizza is the chain’s priciest menu item, […]

Schneider Associates 2014 Most Memorable New Product Launch Survey Results Featured on Adweek

Monday, December 15th, 2014

The 2014 results of Schneider Associates (SA) annual Most Memorable Product Launch survey were recently featured on, rounding up the top 10 product launches consumers could recall most over the course of the past year. The article also shares the media consumption patterns used by consumers to learn about – and potentially buy – […]

MMNPL Survey Insight #10: Product Line Extensions

Thursday, December 11th, 2014

For more than half of survey respondents, the new products they try are usually extensions of brands they have already come to know and trust. According to our 2013 MMNPL Survey (you can download the ebook with full data here), 55 percent of consumers stayed true to brands they regularly buy even during the economic […]

MMNPL Survey Insight #9: Positive Emotional Connection Leads to Product Adoption

Tuesday, December 9th, 2014

In our last MMNPL insight blog post, we discussed how emotion is strongly related to the memorability of a new product launch. However, according to our 2013 MMNPL Survey (you can download the ebook with full data here), the relationship between emotion and product adoption rates, or the likelihood of someone to adopt a new […]

MMNPL Survey Insight #8: Emotional Connections Influence Product Launch Recall

Friday, December 5th, 2014

Emotion is a crucial factor when influencing the memorability of a person, event, or in this case, a product. During our 2013 MMNPL survey (you can download the ebook with full data here), Sentient Prime implicit research technology revealed a strong relationship between the emotional connections with a new product launch and the level of […]

When Purchasing a Product, Coupons Have Influence: MMNPL Survey Insight #4

Tuesday, October 14th, 2014

Although they don’t have much impact when finding out about a product (17%), coupons are a major source of influence on consumers’ purchasing decisions. In 2012, we saw a dip in coupon significance when consumers realized how much of a difference coupons could make on their budget. Plagued by oversaturation when TLC’s “Extreme Couponing” debuted, […]

Media Consumption Patterns Vary by Generation: MMNPL Insight #3

Monday, October 6th, 2014

Members of the Millennial generation are being heralded in the news for not only their social savvy, but also for the power they wield as consumers. Not coincidentally, we found that Millennials remember more new products than all other generations – 63 percent of Millennials recalled any new product, whereas the next best recall rate […]

More Information Sources Means a Better Memory of New Product Launches: MMNPL Insight #2

Thursday, September 25th, 2014

With attention spans shrinking and new media sources cropping up every day, brands are trying all sorts of new tactics to target consumers. According to our 2013 MMNPL survey, the more information sources that consumers use, the more likely they are to remember new product launches. When two or three sources of information were used […]

Most Consumers Don’t Remember New Product Launches: MMNPL Survey Insight #1

Thursday, September 18th, 2014

In preparation for our 2014 Most Memorable New Product Launch (MMNPL) survey, we’ll be sharing weekly insights from last year’s survey to set the tone for what’s to come. Keeping the key trends from 2013 in mind, what consumer patterns will emerge this year? One of the most important findings we review each year in […]