Posts Tagged ‘MMNPL’

When Purchasing a Product, Coupons Have Influence: MMNPL Survey Insight #4

Tuesday, October 14th, 2014

Although they don’t have much impact when finding out about a product (17%), coupons are a major source of influence on consumers’ purchasing decisions. In 2012, we saw a dip in coupon significance when consumers realized how much of a difference coupons could make on their budget. Plagued by oversaturation when TLC’s “Extreme Couponing” debuted, […]

Media Consumption Patterns Vary by Generation: MMNPL Insight #3

Monday, October 6th, 2014

Members of the Millennial generation are being heralded in the news for not only their social savvy, but also for the power they wield as consumers. Not coincidentally, we found that Millennials remember more new products than all other generations – 63 percent of Millennials recalled any new product, whereas the next best recall rate […]

More Information Sources Means a Better Memory of New Product Launches: MMNPL Insight #2

Thursday, September 25th, 2014

With attention spans shrinking and new media sources cropping up every day, brands are trying all sorts of new tactics to target consumers. According to our 2013 MMNPL survey, the more information sources that consumers use, the more likely they are to remember new product launches. When two or three sources of information were used […]

Most Consumers Don’t Remember New Product Launches: MMNPL Survey Insight #1

Thursday, September 18th, 2014

In preparation for our 2014 Most Memorable New Product Launch (MMNPL) survey, we’ll be sharing weekly insights from last year’s survey to set the tone for what’s to come. Keeping the key trends from 2013 in mind, what consumer patterns will emerge this year? One of the most important findings we review each year in […]

USA TODAY Features the Most Memorable New Products of 2013

Tuesday, January 21st, 2014

USA TODAY featured a snapshot of our Most Memorable New Product Launch (MMNPL) survey on the front page of the Money section in yesterday’s edition.

Pop-Tarts Gone Nutty! leaves fans just that

Tuesday, July 2nd, 2013

Kellogg’s Pop-Tarts have always been a staple in the cupboards of kids and adults alike. With flavors like frosted strawberry, s’mores, and brown sugar cinnamon, Pop-Tarts managed to revolutionize the breakfast pastry market offering consumers a sweet, savory treat without trekking to a café. With Pop Tarts Gone Nutty!, Kellogg’s managed to capture the hearts […]

6 Key Learnings from the 2012 Most Memorable New Product Launch Survey

Wednesday, March 6th, 2013

Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers […]

The Most Memorable New Product Launches of the Year

Tuesday, March 5th, 2013

  Register FREE ($60 value) with shareable code: 2012TopTen  It’s never been more difficult to launch a new product. Consumers are more fragmented than ever.  With 40,000 products launched each year, how can marketers make sure their launch will stand out? Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches […]

Consumers Name Amazon Kindle Fire the Most Memorable New Product Launch of 2012

Tuesday, February 19th, 2013

Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our  survey. Amazon’s Kindle Fire topped the list with a surprising 30% of respondents […]

Super Bowl Ads Have Become Integrated Marketing Campaigns

Tuesday, February 5th, 2013

By Tom Ryan, Director of Marketing and Creative Services, Schneider Associates How do you make the most out of a $4 million ad? You cross your fingers and hope that your target audience isn’t refilling a plate of buffalo chicken dip when your ad runs. Or, you build an integrated approach into your Super Bowl […]