MMNPL « Schneider PR Blog

6 Key Learnings from the 2012 Most Memorable New Product Launch Survey

Wednesday, March 6th, 2013

Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers [...]

Tags: advertising, Amazon, Apple, cantina bowl, chicken mcbites, doritos locos taco, duncan hines, forsting creations, galaxy note, Kindle Fire, Launch PR, McDonald's, MMNPL, Most Memorable New Product Launch, new product, new product launch, Nintendo, pepsi, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Public Relations, Samsung, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media, Starbucks, Taco Bell, tide, tide pods, twitter
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »

Tuesday, March 5th, 2013

Register FREE ($60 value) with shareable code: 2012TopTen It’s never been more difficult to launch a new product. Consumers are more fragmented than ever. With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who [...]

Tags: Boston, Boston Public Relations, Integrated, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, McDonald's, MMNPL, Most Memorable New Product Launch, new product, new product launch, pepsi, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media, Taco Bell, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »

Consumers Name Amazon Kindle Fire the Most Memorable New Product Launch of 2012

Tuesday, February 19th, 2013

Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our survey. Amazon’s Kindle Fire topped the list with a surprising 30% of respondents [...]

Tags: Amazon, android, cola, doritos, doritos locos taco, frito lay, Introductions, johnson and jonshon, Kindle Fire, MMNPL, new product, new product launch, pepsi, pepsi next, proctor and gamble, Product Introduction, products introduction, Samsung, samsung galaxy, samsung galaxy note, Schneider Associates, Sentient Decision Science, smartphone, Taco Bell, tide pos, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

Super Bowl Ads Have Become Integrated Marketing Campaigns

Tuesday, February 5th, 2013

By Tom Ryan, Director of Marketing and Creative Services, Schneider Associates How do you make the most out of a $4 million ad? You cross your fingers and hope that your target audience isn’t refilling a plate of buffalo chicken dip when your ad runs. Or, you build an integrated approach into your Super Bowl [...]

Tags: advertising, audi, bad commercials, Boston, boston pr, Boston Public Relations, budweiser, coke, Consumer, creative, dodge ram, doritos, go daddy, good commercials, iron man 3, Jeep, Launch PR, launchpr, marketing, mercedes, MMNPL, movie trailers, oreo, pepsi, PR, Product Introduction, product launch, products introduction, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, super bowl, super bowl commercials, Taco Bell, tweets, twitter, volkswagon, youtube
Posted in Agency News, Consumer, Food & Retail, Launch PR, Social Media | No Comments »

BOSTON’S TOP MARKETING AND PRODUCT LAUNCH EXPERTS LEAD THE SOCIAL LAUNCH™ CONVERSATION AT FUTUREM

Wednesday, October 31st, 2012

Marketing experts discuss new focus on the customer as a channel for new product launches at FutureM Boston, MA – October 23, 2012 – Julie Hall, EVP and partner at Schneider Associates, the global leader in Launch Marketing, and other prominent Boston-area marketing and communications leaders participated in a panel discussing the important role of “Social Launch” at FutureM during Boston’s Innovation Week on Wednesday, October 23 at Hynes [...]

Tags: agency, Boston, boston pr, Boston Public Relations, frito lay, Integrated, Introductions, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, MMNPL, Most Memorable New Product Launch, my-take, new product, new product launch, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

Our Expert Picks The Top 5 Tech Products of 2012

Thursday, October 11th, 2012

[Originally posted to MMNPL.com] MMNPL’s Technology Expert Curtis Silver has more than experience when it comes to technology. Silver has written and worked for Wired.com, Gunnar Optiks, Technorati.com, and Digital Dads (writer of the 2nd best NFL column on the internet). Check out what our expert expects to be the most memorable tech products this [...]

Tags: 3d printer, Apple, best fo 2012, best new product 2012, best new tech, best tech product of 2012, curtis silver, Launch PR, launch public relation, launchpr, lumina, marketing, MMNPL, Most memorable New product, Most Memorable New Product Launch, nintendo wii, nintendo wiiu, nokia, nokia lumina, public relation, Schneider Associates, tech, wiiu
Posted in Consumer, Consumer Health & Tech, Consumer Tech, Launch PR, Social Media | No Comments »

Register for our Future M Session

Wednesday, October 10th, 2012

Tags: Boston, boston pr, Boston Public Relations, Consumer, euro pro, frito lay, fritolay, Future M, Integrated, Launch Public Relations, marketing, MMNPL, Most Memorable New Product Launch, my-take, mytake, new product, new product launch, pepsi, Product Introduction, product introductions, product launch, product launches, Public Relations, Schneider Associates, SchneiderPR, Sentient Decision Science, shark, Social Media, twitter
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »

Social @ Heart

Wednesday, June 20th, 2012

Here at Schneider Associates, we know public relations isn’t just about press releases, it’s about the public and connecting with them where they are- Twitter, Facebook, Pinterest, Tumblr and more. We’re passionate about creating compelling content that helps your message reach your core audience and engage their interest. We build buzz, start conversations, ask [...]

Tags: content creation, integrated marketing, marketing, MMNPL, Most Memorable New Product Launch, PR, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, video
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

Launch Expert Julie Hall Adds 5th “P” – Participation – to the Classic 4 P’s of Marketing

Monday, April 23rd, 2012

The Holmes Report featured an op-ed by Schneider Associates’ EVP and Launch Expert Julie Hall about how social media is changing the way we launch new products. Hall and Schneider Associates introduced the Most Memorable New Product Launch (MMNPL) Survey in 2002, and since then, the poll has surveyed thousands of consumers about the most [...]

Tags: boston pr, Boston Public Relations, holmes report, julie hall, Launch PR, Launch Public Relations, launchpr, MMNPL, Most Memorable New Product Launch, Most Memorable New Product Launch Survey, new product introductions, new product launch, Product Introduction, product launch, Schneider Associates
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »

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