Posts Tagged ‘MMNPL’
Members of the Millennial generation are being heralded in the news for not only their social savvy, but also for the power they wield as consumers. Not coincidentally, we found that Millennials remember more new products than all other generations – 63 percent of Millennials recalled any new product, whereas the next best recall rate […]
With attention spans shrinking and new media sources cropping up every day, brands are trying all sorts of new tactics to target consumers. According to our 2013 MMNPL survey, the more information sources that consumers use, the more likely they are to remember new product launches. When two or three sources of information were used […]
In preparation for our 2014 Most Memorable New Product Launch (MMNPL) survey, we’ll be sharing weekly insights from last year’s survey to set the tone for what’s to come. Keeping the key trends from 2013 in mind, what consumer patterns will emerge this year? One of the most important findings we review each year in […]
USA TODAY featured a snapshot of our Most Memorable New Product Launch (MMNPL) survey on the front page of the Money section in yesterday’s edition.