Posts Tagged ‘launchpr’

Maximizing and Mining Resources: Progressive Grocer

Thursday, March 7th, 2013

Article appeared originally in Progressive Grocer By Julie Hall Using what is at your fingertips – internally and in the vast world of social media – provides great opportunity and easy-access information Smart 21st-century organizations are using the enormous amount of information available and the priceless communities they have painstakingly curated as the “new and [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »

Tuesday, March 5th, 2013

  Register FREE ($60 value) with shareable code: 2012TopTen  It’s never been more difficult to launch a new product. Consumers are more fragmented than ever.  With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »

Super Bowl Ads Have Become Integrated Marketing Campaigns

Tuesday, February 5th, 2013

By Tom Ryan, Director of Marketing and Creative Services, Schneider Associates How do you make the most out of a $4 million ad? You cross your fingers and hope that your target audience isn’t refilling a plate of buffalo chicken dip when your ad runs. Or, you build an integrated approach into your Super Bowl [...]

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Posted in Agency News, Consumer, Food & Retail, Launch PR, Social Media | No Comments »

BOSTON’S TOP MARKETING AND PRODUCT LAUNCH EXPERTS LEAD THE SOCIAL LAUNCH™ CONVERSATION AT FUTUREM

Wednesday, October 31st, 2012

Marketing experts discuss new focus on the customer as a channel for new product launches at FutureM Boston, MA – October 23, 2012 – Julie Hall, EVP and partner at Schneider Associates, the global leader in Launch Marketing, and other prominent Boston-area marketing and communications leaders participated in a panel discussing the important role of “Social Launch” at FutureM during Boston’s Innovation Week on Wednesday, October 23 at Hynes [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

Our Expert Picks The Top 5 Tech Products of 2012

Thursday, October 11th, 2012

[Originally posted to MMNPL.com] MMNPL’s Technology Expert Curtis Silver has more than experience when it comes to technology. Silver has written and worked for Wired.com, Gunnar Optiks, Technorati.com, and Digital Dads (writer of the 2nd best NFL column on the internet). Check out what our expert expects to be the most memorable tech products this [...]

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Posted in Consumer, Consumer Health & Tech, Consumer Tech, Launch PR, Social Media | No Comments »

Launch Talk: What You Can Learn from the iPhone 5 Launch

Thursday, September 13th, 2012

No one launches products like Apple, and you can learn a lot from their hugely successful Apple Conference 2012 event. These events have become so iconic, they have truly changed the game when it comes to press conferences. SA’s EVP Julie Hall and marketing coordinator Noel Fisher discuss how Apple manages to build buzz and [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Launch PR, Social Media | No Comments »

Joan Schneider Presents Harvard Business School Association of Boston Social Media Webinar

Monday, June 11th, 2012

SA Founder and Chief Content Officer Joan Schneider teamed up with social media consultant and Founder of Masstary, Tom Sadtler, to present a Harvard Business School Association of Boston webinar titled “How Social Media Can Help Grow Your Business” When it comes to marketing in social media, it’s not B2B or B2C, it’s B2E – [...]

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Posted in Agency News | No Comments »

Joan Schneider Awarded The 2012 John J. Malloy Crystal Bell Lifetime Achievement Award

Tuesday, June 5th, 2012

The Publicity Club of New England hosted the 2012 Bell Ringer Awards last night at the Waltham Westin. Along with 12 awards won for work the agency has done over the past year, Schneider Associates was thrilled when Founder and Creative Director Joan Schneider was awarded the 2012 John J. Malloy Crystal Bell Lifetime Achievement [...]

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Posted in Agency News, Launch PR | No Comments »

Launch Expert Julie Hall Adds 5th “P” – Participation – to the Classic 4 P’s of Marketing

Monday, April 23rd, 2012

The Holmes Report featured an op-ed by Schneider Associates’ EVP and Launch Expert Julie Hall about how social media is changing the way we launch new products. Hall and Schneider Associates introduced the Most Memorable New Product Launch (MMNPL) Survey in 2002, and since then, the poll has surveyed thousands of consumers about the most [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »

Pre-Launching Products with Consumer Integration – Why Putting Your Customer Front and Center is a 2012 Imperative

Wednesday, April 11th, 2012

By Julie Hall and Joan Schneider Launching a new product or service in the age of social media isn’t easy.  As product launch specialists, we know that now it’s harder than ever to get your customer’s attention, and their dollars.  Bust as more people embrace social media, brands have an opportunity to deepen customer relationships, drive [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | 2 Comments »

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