Posts Tagged ‘Launches’

Maximizing and Mining Resources: Progressive Grocer

Thursday, March 7th, 2013

Article appeared originally in Progressive Grocer By Julie Hall Using what is at your fingertips – internally and in the vast world of social media – provides great opportunity and easy-access information Smart 21st-century organizations are using the enormous amount of information available and the priceless communities they have painstakingly curated as the “new and [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »

Tuesday, March 5th, 2013

  Register FREE ($60 value) with shareable code: 2012TopTen  It’s never been more difficult to launch a new product. Consumers are more fragmented than ever.  With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »

Art Fuels the Brain and Helps with Managing Your Team

Wednesday, January 9th, 2013

By Joan Schneider, President and Creative Director, Schneider Associates At Harvard Business School, they always talk about managing by walking around.  It’s hard to have new ideas when you are constantly sitting in the office—talking to the same people, looking at the same scenery, thinking about things in the usual way. I’ve found that travel [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

Local Public Relations Support Anywhere in the World

Wednesday, November 14th, 2012

Schneider Associates is a proud member of the WorldComPublic Relations Group, the world’s leading partnership of independently owned public relations firms. SA is one of more than 100 partner agencies worldwide, located in 96 markets, 46 countries and across six continents. WorldCom allows us here at SA, and all of its partners, to serve national, [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

BOSTON’S TOP MARKETING AND PRODUCT LAUNCH EXPERTS LEAD THE SOCIAL LAUNCH™ CONVERSATION AT FUTUREM

Wednesday, October 31st, 2012

Marketing experts discuss new focus on the customer as a channel for new product launches at FutureM Boston, MA – October 23, 2012 – Julie Hall, EVP and partner at Schneider Associates, the global leader in Launch Marketing, and other prominent Boston-area marketing and communications leaders participated in a panel discussing the important role of “Social Launch” at FutureM during Boston’s Innovation Week on Wednesday, October 23 at Hynes [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

EF Groundbreaking Event in Cambridge a Success

Tuesday, September 25th, 2012

A big congratulations to our hard-working EF team that ran amazingly successful groundbreaking event and launch campaign for the new EF headquarters in Cambridge! This event integrated social media, video, and traditional media relations and event planning to create a one-of-a-kind groundbreaking featuring a speech from Massachusetts Governor Deval Patrick and a performance by indie [...]

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Posted in Agency News, Corporate & Nonprofit, Launch PR, Social Media | No Comments »

Hebrew SeniorLife’s Alzheimer’s Buddies Program Featured in The Boston Sunday Globe

Tuesday, July 3rd, 2012

The Boston Globe recently ran a piece on the Alzheimer’s Buddies program at Hebrew SeniorLife (HSL) as the cover story of the Lifestyle Section. The program pairs Harvard student volunteers with Hebrew SeniorLife residents who have Alzheimer’s, and they meet weekly to just hang out. The one-year-old program was started by Harvard pre-med student Ryan Christ. [...]

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Posted in Social Media | No Comments »

PIC’s New Twist On Repelling Mosquitos Covered in Long Island Newsday

Tuesday, July 3rd, 2012

SA client PIC has recently been featured in the Kids section of the Long Island Newsday for their Twist-It mosquito repeller. Twist-It is a new flexible device that keeps you protected from pesky mosquitos but eliminates the continuous re-apply of bug spray. The placement touts the benefits of the Twist-It and also makes mention of [...]

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Posted in Consumer, Home Products, Uncategorized | No Comments »

Joan Schneider Presents Harvard Business School Association of Boston Social Media Webinar

Monday, June 11th, 2012

SA Founder and Chief Content Officer Joan Schneider teamed up with social media consultant and Founder of Masstary, Tom Sadtler, to present a Harvard Business School Association of Boston webinar titled “How Social Media Can Help Grow Your Business” When it comes to marketing in social media, it’s not B2B or B2C, it’s B2E – [...]

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Posted in Agency News | No Comments »

Pre-Launching Products with Consumer Integration – Why Putting Your Customer Front and Center is a 2012 Imperative

Wednesday, April 11th, 2012

By Julie Hall and Joan Schneider Launching a new product or service in the age of social media isn’t easy.  As product launch specialists, we know that now it’s harder than ever to get your customer’s attention, and their dollars.  Bust as more people embrace social media, brands have an opportunity to deepen customer relationships, drive [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | 2 Comments »

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