Posts Tagged ‘launch’

Harvard Business Review: 10 Tactics for Launching a Product Using Social Media

Friday, April 17th, 2015

How can brands be creative and nimble when using social media during a new product launch? Joan Schneider, CEO of Schneider Associates, provided Harvard Business Review readers with “10 Tactics for Launching a Product Using Social Media.” To find out which 10 tips made the list, read the HBR article, here. Over the past decade, the way […]

Neutrogena Goes Digital for a Memorable Social Product Launch Campaign

Wednesday, April 15th, 2015

Image source: http://naturals.neutrogena.com In honor of Earth Month, Johnson & Johnson’s beauty brand Neutrogena partnered with the The Nature Conservancy to launch an all-digital marketing campaign on April  2 to promote the new Neutrogena Naturals line and eco-friendly makeup wipes.Celebrity spokesperson Kristen Bell kicked off the campaign with a video tweet, challenging her 1.75 million twitter followers […]

New Product Launch: Little Caesars Bacon-Wrapped Pizza

Wednesday, March 4th, 2015

In a move to capitalize on America’s undying love of bacon, Little Caesars launched the first-ever bacon-wrapped pizza on Monday, February 23. The limited-time only deep-dish is wrapped with 3.5 feet of bacon around the crust and topped with pepperoni – and of course, even more bacon. At $12 per pie, Little Caesars’ bacon-wrapped pizza […]

New Product Launch of the Week: Little Caesars Bacon-Wrapped Pizza

Thursday, February 26th, 2015

To capitalize on America’s undying love of bacon, Little Caesars recently launched the first-ever bacon-wrapped pizza. The limited-time only deep-dish is wrapped with 3.5 feet of bacon around the crust and topped with pepperoni – and of course, even more bacon. At $12 per pie, Little Caesars’ bacon-wrapped pizza is the chain’s priciest menu item, […]

Amazon’s Fire Phone: A Missed Call

Monday, November 3rd, 2014

(Image source http://bit.ly/1yFRmqm) At the beginning of the summer, talk flared surrounding Amazon’s new product launch. At a launch event on June 18, the Amazon Fire phone entered the smartphone market with skepticism. What would Amazon do differently to lure Apple- and Android-lovers to convert? In a Harvard Business Review article, Schneider Associates’ CEO Joan […]

Tech Launch: Google Tests Video Chats with Doctors

Monday, October 27th, 2014

We’re all guilty of doing it – an ache, pain or slight cough sends us straight to Google to search our symptoms. But what if you could actually consult a doctor and get the answers right away, all from the comfort of your living room?   Google recently began testing live video chats with real […]

Product Launch of the Week: Pepsi True

Wednesday, October 15th, 2014

To keep up with its rival Coca-Cola and ride the “green” wave, Pepsi announced its first mid-calorie soda last week, Pepsi True. With a combination of real sugar and the plant-based sugar substitute stevia, Pepsi True has 60 calories per serving and 30 percent fewer calories than regular soda. As soda sales decline in the […]

Kiehl’s Launches a New Moisturizer for Men…Literally

Wednesday, August 6th, 2014

A pioneer in the personal care industry, Kiehl’s is literally taking the launch of its new moisturizer to new heights – outer space. In a new advertisement for the brand’s Oil Eliminator Moisturizer, a group of hipster scientists show consumers how to put “space on your face (in 5 easy steps).” With the help of […]

Better Parking Comes to Boston

Saturday, July 19th, 2014

Schneider Associates’ client Haystack recently announced the Boston launch of its parking app with a glamorous event at the Liberty Hotel. After being greeted by parking “zombies” and “angels” illustrating how Haystack plans to save Boston from “parking hell,” Haystack’s 24-year-old founder and CEO Eric Meyer gave Boston’s hottest residents the 411 on the anticipated […]

Pop-Tarts Gone Nutty! leaves fans just that

Tuesday, July 2nd, 2013

Kellogg’s Pop-Tarts have always been a staple in the cupboards of kids and adults alike. With flavors like frosted strawberry, s’mores, and brown sugar cinnamon, Pop-Tarts managed to revolutionize the breakfast pastry market offering consumers a sweet, savory treat without trekking to a café. With Pop Tarts Gone Nutty!, Kellogg’s managed to capture the hearts […]