Posts Tagged ‘launch’

Pop-Tarts Gone Nutty! leaves fans just that

Tuesday, July 2nd, 2013

Kellogg’s Pop-Tarts have always been a staple in the cupboards of kids and adults alike. With flavors like frosted strawberry, s’mores, and brown sugar cinnamon, Pop-Tarts managed to revolutionize the breakfast pastry market offering consumers a sweet, savory treat without trekking to a café. With Pop Tarts Gone Nutty!, Kellogg’s managed to capture the hearts [...]

MeeLocal Socializes Personal Content Through Mobile Curation

Monday, March 25th, 2013

Over the past few years, we have seen an overwhelming influx of social media platforms, mobile tools and trends.  It’s virtually impossible to go anywhere without feeling the urge to ‘like’ a café on Facebook, tweet your opinions on a nearby bar, or Instagram the delicious meal you just scarfed down (filtered, of course). In [...]

Maximizing and Mining Resources: Progressive Grocer

Thursday, March 7th, 2013

Article appeared originally in Progressive Grocer By Julie Hall Using what is at your fingertips – internally and in the vast world of social media – provides great opportunity and easy-access information Smart 21st-century organizations are using the enormous amount of information available and the priceless communities they have painstakingly curated as the “new and [...]

The Most Memorable New Product Launches of the Year

Tuesday, March 5th, 2013

  Register FREE ($60 value) with shareable code: 2012TopTen  It’s never been more difficult to launch a new product. Consumers are more fragmented than ever.  With 40,000 products launched each year, how can marketers make sure their launch will stand out? Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches [...]

Art Fuels the Brain and Helps with Managing Your Team

Wednesday, January 9th, 2013

By Joan Schneider, President and Creative Director, Schneider Associates At Harvard Business School, they always talk about managing by walking around.  It’s hard to have new ideas when you are constantly sitting in the office—talking to the same people, looking at the same scenery, thinking about things in the usual way. I’ve found that travel [...]

Starbucks Capitalizes on Consumer Spending Habits

Friday, December 7th, 2012

Finding a gift each year that checks all the boxes – thoughtful, affordable, something they actual want– means a lot of work. The stress of it all often leads us to forgo reason and take the plunge, shelling out big bucks, Forbes says it’s creeping up to an average $173 per person, on boring, meaningless [...]

Local Public Relations Support Anywhere in the World

Wednesday, November 14th, 2012

Schneider Associates is a proud member of the WorldComPublic Relations Group, the world’s leading partnership of independently owned public relations firms. SA is one of more than 100 partner agencies worldwide, located in 96 markets, 46 countries and across six continents. WorldCom allows us here at SA, and all of its partners, to serve national, [...]

BOSTON’S TOP MARKETING AND PRODUCT LAUNCH EXPERTS LEAD THE SOCIAL LAUNCH™ CONVERSATION AT FUTUREM

Wednesday, October 31st, 2012

Marketing experts discuss new focus on the customer as a channel for new product launches at FutureM Boston, MA – October 23, 2012 – Julie Hall, EVP and partner at Schneider Associates, the global leader in Launch Marketing, and other prominent Boston-area marketing and communications leaders participated in a panel discussing the important role of “Social Launch” at FutureM during Boston’s Innovation Week on Wednesday, October 23 at Hynes [...]

EF Groundbreaking Event in Cambridge a Success

Tuesday, September 25th, 2012

A big congratulations to our hard-working EF team that ran amazingly successful groundbreaking event and launch campaign for the new EF headquarters in Cambridge! This event integrated social media, video, and traditional media relations and event planning to create a one-of-a-kind groundbreaking featuring a speech from Massachusetts Governor Deval Patrick and a performance by indie [...]

Launch Talk: What You Can Learn from the iPhone 5 Launch

Thursday, September 13th, 2012

No one launches products like Apple, and you can learn a lot from their hugely successful Apple Conference 2012 event. These events have become so iconic, they have truly changed the game when it comes to press conferences. SA’s EVP Julie Hall and marketing coordinator Noel Fisher discuss how Apple manages to build buzz and [...]