Monday, March 21st, 2011
Joan Schneider and Julie Hall Write “Why Most Product Launches Fail” in the Harvard Business Review How would a marketer know if their product launch is on a collision course with failure? They could start by reading Joan Schneider and Julie Hall’s article in the Harvard Business Review that identifies five of the major flaws [...]
Tags: Boston, Boston Public Relations, fail, Harvard Business Review, HBR, Integrated, Introductions, Joan Schneider, julie hall, Launches, learn from my fail, learning from failure, LFMF, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates, the new launch plan
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
Wednesday, February 23rd, 2011
Schneider Associates’ President Joan Schneider and EVP Julie Hall recently sat down with the Harvard Business Review to discuss their upcoming article, “Why Most Product Launches Fail,” which appears in the April issue. Learn about some of the more enlightening and entertaining stories the lead companies to launch failure when the video is posted on [...]
Tags: Boston, Harvard Business Review, Integrated, Introductions, Joan Schneider, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, new product, new product launch, Product Introduction, product introductions, product launch, product launches, products introduction, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media
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Monday, September 27th, 2010
Schneider Associates President and Creative Director Joan Schneider Presents Axioms from her new book, The NEW Launch Plan, to The Massachusetts Medical Device Industry Council (MassMEDIC)
Tags: Boston, boston pr, Boston Public Relations, Integrated, Introductions, Joan Schneider, launch, Launch PR, Launch Public Relations, Launches, marketing, Mass MEDIC, new product, product introductions, product launches, Public Relations, Schneider Associates, The Massachusetts Medical Device Industry Council, the new launch plan
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Tuesday, July 13th, 2010
What specific tactics are you planning to bring your launch strategies to life? Today’s launch tool kit contains an ever-growing array of methods you can activate to grab consumer attention.
Tags: Boston, boston pr, Boston Public Relations, Integrated, Introductions, Joan Schneider, launch, Launch PR, Launch Public Relations, launch tactics, Launches, marketing, new product, New Product Lauch, product introductions, product launch, Schneider and Associates, Schneider Associates, Schneider PR, the new launch plan
Posted in New Book on Launch | 1 Comment »
Thursday, July 1st, 2010
“The NEW Launch Plan,” written by Joan Schneider, President, and Julie Hall, EVP/Partner, of Schneider Associates, has just been listed as one of the five top “beach books for marketers” according to marketing blogger, Danny Flamberg.
Tags: book, Boston, boston pr, Boston Public Relations, Danny Flamberg, Integrated, Introductions, Joan Schneider, julie hall, launch, Launches, Manhattan Marketing Maven, marketing, new launch plan, new product launch, pr boston, product introductions, product launch, product launches, Public Relations, public relations boston, Schneider Associates, Schneider PR, Schneider public relations
Posted in New Book on Launch | No Comments »
Monday, June 28th, 2010
Despite the wide ranging opinions of the iPad before it’s launch on March 5, 2010, this revolutionary product became one of the most successful product launches in Apple’s history, selling more than 3 million products to date. On Cramer Insights, Cramer’s thought leadership and perspectives newsletter, Joan Schneider, president of Schneider Associates and author of “The New Launch Plan,” discusses why the iPad deserves recognition as one of the most well designed communication devices to date.
Tags: Boston, boston pr, Boston Public Relations, Cramer Insights, Digital Marketing, Integrated, Introductions, ipad, Joan Schneider, launch, Launch PR, Launch Public Relations, marketing, new product, new product launch, product introductions, product launch, Public Relations, Schneider Associates, Schneider PR, the new launch plan
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Thursday, June 17th, 2010
“If you put together messages without a framework, you will probably be mired in wordsmithing before you know it. Instead, begin by working logically from questions to answers. Assemble key individuals who will be involved in your launch, such as the brand manager, thought leaders from your public relations and advertising agencies, internal personnel with marketing savvy, and consumers. Ask each individual to write down any questions they think might be asked about the product, from the global to the specific. How does this work? What’s new about it? How much will it cost? How long will it last? Where can I buy it? Why would I buy this when the competition already has a better product on the market? Who tested the product to prove its efficacy? At this point, all questions are important to consider and none should be disregarded as irrelevant.”
Tags: Boston, boston pr, Boston Public Relations, Integrated, Introductions, Joan Schneider, julie hall, launch, Launch PR, Launch Public Relations, Launches, marketing, MMNPL, most memorable new product launches, new product, product launch, products introduction, Public Relations, Schneider Associates, Schneider PR, the new launch plan
Posted in New Book on Launch | No Comments »
Thursday, June 3rd, 2010
Watch Schneider and Hall talk about the book, current social media trends, how social media is transforming launch and new products, and their favorite social media case studies.
Tags: bnp media, Boston, boston pr, Boston Public Relations, Integrated, Introductions, Joan Schneider, julie hall, launch, Launch PR, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, Schneider Associates, SchneiderPR, social media trends, the new launch plan
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
Thursday, May 20th, 2010
“While the strategies and tactics used for each new product launch vary according to the nature of the product, the target audience, trends in the media, retail distribution and consumer lifestyles, certain bedrock principles are required for planning and executing every new product launch. Following these launch basics will put you on the path toward [...]
Tags: Boston, boston pr, Boston Public Relations, brand manager, Integrated, Introductions, Joan Schneider, julie hall, launch, launch basics, launch leader, Launch Public Relations, launch team, Launches, launchpr, marketing, MMNPL, most memorable new products, new product, Product Introduction, product launch, Schneider Associates, SchneiderPR, the new launch plan
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
Tuesday, May 4th, 2010
“The omnipresence of the Internet in everyday life has been a prime game changing phenomenon for new product launches, and has created a new paradigm for marketers—the arrival of business-to-everyone, or B2E. In the United States, 74.7 percent of the population has Internet access; that’s over 304 million people. Overall, the Internet is the medium [...]
Tags: B2B, B2C, B2E, Boston, boston pr, Integrated, internet, Introductions, Joan Schneider, julie hall, launch, Launch PR, Launch Public Relations, Launches, marketing, new product launch, Product Introduction, product launch, Public Relations, Schneider Associates, SchneiderPR, the new launch plan
Posted in New Book on Launch | No Comments »
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