Schneider Associates own Executive Vice President Julie Hall, attended the Insight to Impact Summit 2009presented by Information Resources, Inc (IRI) at the Wynn Las Vegas on March 23rd -25th, 2009. The Summit brought together leaders in the consumer packaged goods (CPG), retail and healthcare industries to uncover the best strategies to understand shopper behavior and [...]
Launch TV vidcasters Patrick Richardson and Julie Hall from Schneider Associates will be blogging live from the IRI Reinventing CPG & Retail Summit 2008 in Orlando, FL next week. Tune into Launch TV for updates from the IRI Summit and interviews with industry insiders representing some of the world¹s most intriguing brands. Vidcasts will be [...]
At the IRI Conference in Las Vegas, I along with Joan Holleran, editor of New Product Magazine and Valerie Scala Walker, VP of IRI Product Management, Consumer & Shopper Insights delivered tough news a standing room only crowd of marketers. Advertising spending is up and consumer recognition is down. Regrettably, 81% of consumers could not [...]
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