Posts Tagged ‘Introductions’

Maximizing and Mining Resources: Progressive Grocer

Thursday, March 7th, 2013

Article appeared originally in Progressive Grocer By Julie Hall Using what is at your fingertips – internally and in the vast world of social media – provides great opportunity and easy-access information Smart 21st-century organizations are using the enormous amount of information available and the priceless communities they have painstakingly curated as the “new and [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | No Comments »

Consumers Name Amazon Kindle Fire the Most Memorable New Product Launch of 2012

Tuesday, February 19th, 2013

Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our  survey. Amazon’s Kindle Fire topped the list with a surprising 30% of respondents [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

Local Public Relations Support Anywhere in the World

Wednesday, November 14th, 2012

Schneider Associates is a proud member of the WorldComPublic Relations Group, the world’s leading partnership of independently owned public relations firms. SA is one of more than 100 partner agencies worldwide, located in 96 markets, 46 countries and across six continents. WorldCom allows us here at SA, and all of its partners, to serve national, [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

BOSTON’S TOP MARKETING AND PRODUCT LAUNCH EXPERTS LEAD THE SOCIAL LAUNCH™ CONVERSATION AT FUTUREM

Wednesday, October 31st, 2012

Marketing experts discuss new focus on the customer as a channel for new product launches at FutureM Boston, MA – October 23, 2012 – Julie Hall, EVP and partner at Schneider Associates, the global leader in Launch Marketing, and other prominent Boston-area marketing and communications leaders participated in a panel discussing the important role of “Social Launch” at FutureM during Boston’s Innovation Week on Wednesday, October 23 at Hynes [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »

EF Groundbreaking Event in Cambridge a Success

Tuesday, September 25th, 2012

A big congratulations to our hard-working EF team that ran amazingly successful groundbreaking event and launch campaign for the new EF headquarters in Cambridge! This event integrated social media, video, and traditional media relations and event planning to create a one-of-a-kind groundbreaking featuring a speech from Massachusetts Governor Deval Patrick and a performance by indie [...]

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Posted in Agency News, Corporate & Nonprofit, Launch PR, Social Media | No Comments »

Hebrew SeniorLife’s Alzheimer’s Buddies Program Featured in The Boston Sunday Globe

Tuesday, July 3rd, 2012

The Boston Globe recently ran a piece on the Alzheimer’s Buddies program at Hebrew SeniorLife (HSL) as the cover story of the Lifestyle Section. The program pairs Harvard student volunteers with Hebrew SeniorLife residents who have Alzheimer’s, and they meet weekly to just hang out. The one-year-old program was started by Harvard pre-med student Ryan Christ. [...]

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Posted in Social Media | No Comments »

PIC’s New Twist On Repelling Mosquitos Covered in Long Island Newsday

Tuesday, July 3rd, 2012

SA client PIC has recently been featured in the Kids section of the Long Island Newsday for their Twist-It mosquito repeller. Twist-It is a new flexible device that keeps you protected from pesky mosquitos but eliminates the continuous re-apply of bug spray. The placement touts the benefits of the Twist-It and also makes mention of [...]

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Posted in Consumer, Home Products, Uncategorized | No Comments »

Joan Schneider Presents Harvard Business School Association of Boston Social Media Webinar

Monday, June 11th, 2012

SA Founder and Chief Content Officer Joan Schneider teamed up with social media consultant and Founder of Masstary, Tom Sadtler, to present a Harvard Business School Association of Boston webinar titled “How Social Media Can Help Grow Your Business” When it comes to marketing in social media, it’s not B2B or B2C, it’s B2E – [...]

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Posted in Agency News | No Comments »

Pre-Launching Products with Consumer Integration – Why Putting Your Customer Front and Center is a 2012 Imperative

Wednesday, April 11th, 2012

By Julie Hall and Joan Schneider Launching a new product or service in the age of social media isn’t easy.  As product launch specialists, we know that now it’s harder than ever to get your customer’s attention, and their dollars.  Bust as more people embrace social media, brands have an opportunity to deepen customer relationships, drive [...]

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Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Food & Retail, Home Products, Launch PR, Social Media | 2 Comments »

Planet People’s Earth-Friendly iQ Line Featured in Las Vegas Review Journal

Friday, July 8th, 2011

On July 7th, the Las Vegas Review-Journal featured Schneider Associates’ client, Planet People, and its new line of “green” cleaning products called iQ Cleaners. The article, “Environmentally Friendly Products Readily Available,” discusses a new trend and consumer preference for green products, plus their benefits and effectiveness. According to the article, the “green” trend is still [...]

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Posted in Home Products, Launch PR | No Comments »

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