Tuesday, April 24th, 2012
SA and Baskin-Robbins’ Flavor Creation Contest and campaign won the coveted silver award in the Game category at the annual SABRE Awards competition. Baskin-Robbins sponsored the contest to discover the next flavor to include in their celebrated 31 flavors of ice creams offered at stores. Schneider Associates worked alongside the Baskin Robbins’ marketing and public [...]
Tags: award, Awards, Baskin-Robbins, Boston Public Relations, crowdsource, crowdsourcing, fan contest, flavor creation, flavor creation contest, Harvard Business Review, HBR, holmes report, ice cream, launch, Launch PR, Launch Public Relations, marketing, new product, new product launch, Product Introduction, product launch, Public Relations, sabre, sabre awards, Schneider Associates, Schneider PR, SchneiderPR, the holmes report, why most product launches fail
Posted in Agency News, Consumer, Food & Retail, Launch PR, Social Media | No Comments »
Tuesday, August 2nd, 2011
Schneider Associates’ client, Baskin-Robbins, was highlighted in two national placements in Parade Magazine and Fox News Channel’s Fox and Friends morning program. Baskin Robbins‘ placement in the Sunday, July 17th issue of Parade Magazine, the most widely read magazine in the U.S. with a circulation of over 3.2 million, was an article titled “Ice [...]
Tags: Baskin-Robbins, Boston, Fox and Friends, ice cream, mini cones, National Ice Cream Day, Parade Magazine, Public Relations, Schneider Associates, Steve Doocy
Posted in Consumer, Food & Retail | No Comments »
Monday, June 13th, 2011
USA Today feature reporter Bruce Horovitz recently covered the wackiest new ice cream flavors of the summer in a piece entitled “Weird Ice Cream Flavors Keep Folks Coming Back,” and Schneider Associates’ client Baskin-Robbins, was featured front and center as one of the brands keeping customers happy with creatively inspired flavors. Baskin-Robbins has created very [...]
Tags: Baskin-Robbins, Boston, boston pr, Boston Public Relations, consumer food, ice cream, launch, Launch PR, Launch Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Consumer, Food & Retail, Launch PR | No Comments »
Saturday, April 30th, 2011
On April 27th, Schneider Associates’ client, Baskin-Robbins, held its fifth annual 31-Cent Scoop Night. As part of the celebration, The Dunkin’ Donuts & Baskin-Robbins Community Foundation once again made a $100,000 donation to support the National Fallen Firefighters Foundation. In addition, for the first time this year, ice cream enthusiasts were able to donate via [...]
Tags: 31 cent scoop night, Baskin-Robbins, Boston, Boston Public Relations, consumer food, consumer food and retail, Consumer Retail, dunkin donuts, fire fighters, ice cream, marketing, national fallen firefighters foundation, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Food & Retail | No Comments »
Wednesday, December 1st, 2010
Schneider Associates’ media relations campaign for client, Baskin-Robbins, was recently featured in a PR Week case study. On November 19, PR Week reporter Tanya Lewis covered many of the key strategies and tactics employed in the campaign SA developed to celebrate Baskin-Robbins’ 65th Birthday.
Tags: 65th Anniversary, Baskin-Robbins, Baskin-Robbins 65th anniversary, Boston, Boston Public Relations, bostonpr, Canton, consumer food, consumer food and retail, Consumer Retail, ice cream, Integrated, Introductions, julie hall, launch, Launch Public Relations, Launches, launchpr, MA, marketing, National Ice Cream Day, new product, PR Week, Product Introduction, product launch, Public Relations, retirement, Schneider Associates, SchneiderPR
Posted in Agency News, Consumer, Food & Retail | No Comments »
