To Host or Not to Host: Does Your Launch Campaign Require a Special Event?
Wednesday, June 23rd, 2010Trying to decide whether you should hold an event for your new product launch? Unsure what kind of event to hold? Peter Vanden Bos, writer of “how-to” business articles for Inc.com, covers all the key issues around product launch events in his recent article. So what if your product isn’t the next iPhone – you can still have a stand-out launch event, according to Vanden Bos.
Tags: Boston, boston pr, how to introduce, how to launch, inc., Integrated, introduce a new product, Introductions, launch, launch event, Launch PR, Launch Public Relations, Launches, marketing, new product, Peter Vanden Bos, Product Introduction, products introduction, Public Relations, Schneider Associates, Schneider PR, special event
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