Tuesday, April 24th, 2012
SA and Baskin-Robbins’ Flavor Creation Contest and campaign won the coveted silver award in the Game category at the annual SABRE Awards competition. Baskin-Robbins sponsored the contest to discover the next flavor to include in their celebrated 31 flavors of ice creams offered at stores. Schneider Associates worked alongside the Baskin Robbins’ marketing and public [...]
Tags: award, Awards, Baskin-Robbins, Boston Public Relations, crowdsource, crowdsourcing, fan contest, flavor creation, flavor creation contest, Harvard Business Review, HBR, holmes report, ice cream, launch, Launch PR, Launch Public Relations, marketing, new product, new product launch, Product Introduction, product launch, Public Relations, sabre, sabre awards, Schneider Associates, Schneider PR, SchneiderPR, the holmes report, why most product launches fail
Posted in Agency News, Consumer, Food & Retail, Launch PR, Social Media | No Comments »
Thursday, May 12th, 2011
On Wednesday, May 4th, NECN Business invited Joan Schneider, president of Schneider Associates and co-author of “Why Most Product Launches Fail,” which appeared in last month’s Harvard Business Review, to talk about the elements that can make or break a new product launch. Joan and Mike Nikitas discussed some of the failed products that were [...]
Tags: Boston, boston pr, Boston Public Relations, Failed products, Harvard Business Review, HBR, Introductions, Joan Schneider, launch, Launch PR, Launch Public Relations, Launches, launchpr, Mike Nikitas, MMNPL, NECN, NECN Business, new product, new product launch, Product Introduction, product introductions, product launch, product launches, Schneider Associates, Schneider PR, SchneiderPR, why most product launches fail
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
Monday, March 21st, 2011
Joan Schneider and Julie Hall Write “Why Most Product Launches Fail” in the Harvard Business Review How would a marketer know if their product launch is on a collision course with failure? They could start by reading Joan Schneider and Julie Hall’s article in the Harvard Business Review that identifies five of the major flaws [...]
Tags: Boston, Boston Public Relations, fail, Harvard Business Review, HBR, Integrated, Introductions, Joan Schneider, julie hall, Launches, learn from my fail, learning from failure, LFMF, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates, the new launch plan
Posted in Agency News, Launch PR, New Book on Launch | No Comments »
