Posts Tagged ‘HBR’

SA Brings Home 2012 Silver SABRE Award for Baskin-Robbins Flavor Creation Contest and Campaign

Tuesday, April 24th, 2012

SA and Baskin-Robbins’ Flavor Creation Contest and campaign won the coveted silver award in the Game category at the annual SABRE Awards competition. Baskin-Robbins sponsored the contest to discover the next flavor to include in their celebrated 31 flavors of ice creams offered at stores. Schneider Associates worked alongside the Baskin Robbins’ marketing and public [...]

Joan Schneider Discusses “Why Most Product Launches Fail” on NECN Business

Thursday, May 12th, 2011

On Wednesday, May 4th, NECN Business invited Joan Schneider, president of Schneider Associates and co-author of “Why Most Product Launches Fail,” which appeared in last month’s Harvard Business Review, to talk about the elements that can make or break a new product launch. Joan and Mike Nikitas discussed some of the failed products that were [...]

Joan Schneider and Julie Hall Write “Why Most Product Launches Fail” in the Harvard Business Review

Monday, March 21st, 2011

Joan Schneider and Julie Hall Write “Why Most Product Launches Fail” in the Harvard Business Review How would a marketer know if their product launch is on a collision course with failure? They could start by reading Joan Schneider and Julie Hall’s article in the Harvard Business Review that identifies five of the major flaws [...]