Tuesday, June 14th, 2011
From May 20th through May 22nd , the SA consumer food and retail team was stirring up the conversation with mommy bloggers in Miami for the inaugural SheCon conference on behalf of our client, Baileys Coffee Creamers. SA created and assembled a custom-designed booth featuring coffee, a selection of Baileys Creamers flavors, and flavor-themed table [...]
Tags: Baileys Coffee Creamers, Boston Public Relations, consumer food, consumer products, Launch PR, mommy bloggers, pregnant in heels, Rosie pope, Schneider Associates, Schneider PR, SheCon
Posted in Consumer, Food & Retail, Launch PR | No Comments »
Monday, June 13th, 2011
USA Today feature reporter Bruce Horovitz recently covered the wackiest new ice cream flavors of the summer in a piece entitled “Weird Ice Cream Flavors Keep Folks Coming Back,” and Schneider Associates’ client Baskin-Robbins, was featured front and center as one of the brands keeping customers happy with creatively inspired flavors. Baskin-Robbins has created very [...]
Tags: Baskin-Robbins, Boston, boston pr, Boston Public Relations, consumer food, ice cream, launch, Launch PR, Launch Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Consumer, Food & Retail, Launch PR | No Comments »
Saturday, April 30th, 2011
On April 27th, Schneider Associates’ client, Baskin-Robbins, held its fifth annual 31-Cent Scoop Night. As part of the celebration, The Dunkin’ Donuts & Baskin-Robbins Community Foundation once again made a $100,000 donation to support the National Fallen Firefighters Foundation. In addition, for the first time this year, ice cream enthusiasts were able to donate via [...]
Tags: 31 cent scoop night, Baskin-Robbins, Boston, Boston Public Relations, consumer food, consumer food and retail, Consumer Retail, dunkin donuts, fire fighters, ice cream, marketing, national fallen firefighters foundation, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Food & Retail | No Comments »
Thursday, April 21st, 2011
On April 7th, the Boston Globe featured a story about Pura Vida H2O on the front page of The Boston Globe business section. Pura Vida H20, a Schneider Associates client, develops and markets vending machines that dispense purified water, offering convenience, cost savings and environmental benefits. The machines dispense the water into reusable canteens, reducing [...]
Tags: Boston, boston globe, Boston Public Relations, consumer beverage, consumer food, consumer products, eco-friendly, environmental, featured story, green, innovation, PR, Product Introduction, Public Relations, pura vida, Schneider Associates, vending machine, water
Posted in Consumer, Food & Retail | No Comments »
Wednesday, March 30th, 2011
Baskin-Robbins Flavor Creation Contest Featured by Bruce Horovitz in USA Today‘s Money Section Bruce Horovitz of USA Today recently reported on the growing trend of major brands tapping into their consumer fan base to find the “next big thing.” In today’s social-media-centric world, consumers have a voice and the channels to have a say in [...]
Tags: Baskin-Robbins, Boston, Boston Public Relations, consumer food, consumer food and retail, Consumer Retail, Launch Public Relations, Public Relations, Schneider Associates, USA Today, USA Today Money
Posted in Consumer, Food & Retail | No Comments »
Wednesday, December 1st, 2010
Schneider Associates’ media relations campaign for client, Baskin-Robbins, was recently featured in a PR Week case study. On November 19, PR Week reporter Tanya Lewis covered many of the key strategies and tactics employed in the campaign SA developed to celebrate Baskin-Robbins’ 65th Birthday.
Tags: 65th Anniversary, Baskin-Robbins, Baskin-Robbins 65th anniversary, Boston, Boston Public Relations, bostonpr, Canton, consumer food, consumer food and retail, Consumer Retail, ice cream, Integrated, Introductions, julie hall, launch, Launch Public Relations, Launches, launchpr, MA, marketing, National Ice Cream Day, new product, PR Week, Product Introduction, product launch, Public Relations, retirement, Schneider Associates, SchneiderPR
Posted in Agency News, Consumer, Food & Retail | No Comments »
Thursday, October 14th, 2010
Schneider Associates’ client, Baskin-Robbins, appeared in two segments on CBS Network’s The Early Show this morning promoting their Flavor Contest.
Tags: Baskin-Robbins, Boston, Boston Public Relations, CBS, client, consumer engagement, consumer food, consumer food and retail, consumer participation, Consumer Retail, cosumer contest, flavor, Flavor Contest, Integrated, Introductions, June's Flavor of the Month, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates, The Early Show
Posted in Consumer, Creative Services, Food & Retail, Launch PR | No Comments »
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