Posts Tagged ‘consumer food and retail’
On April 27th, Schneider Associates’ client, Baskin-Robbins, held its fifth annual 31-Cent Scoop Night. As part of the celebration, The Dunkin’ Donuts & Baskin-Robbins Community Foundation once again made a $100,000 donation to support the National Fallen Firefighters Foundation. In addition, for the first time this year, ice cream enthusiasts were able to donate via [...]
Baskin-Robbins Flavor Creation Contest Featured by Bruce Horovitz in USA Today‘s Money Section Bruce Horovitz of USA Today recently reported on the growing trend of major brands tapping into their consumer fan base to find the “next big thing.” In today’s social-media-centric world, consumers have a voice and the channels to have a say in [...]
Schneider Associates’ media relations campaign for client, Baskin-Robbins, was recently featured in a PR Week case study. On November 19, PR Week reporter Tanya Lewis covered many of the key strategies and tactics employed in the campaign SA developed to celebrate Baskin-Robbins’ 65th Birthday.
Schneider Associates’ client, Baskin-Robbins, appeared in two segments on CBS Network’s The Early Show this morning promoting their Flavor Contest.