Friday, December 7th, 2012
Finding a gift each year that checks all the boxes – thoughtful, affordable, something they actual want– means a lot of work. The stress of it all often leads us to forgo reason and take the plunge, shelling out big bucks, Forbes says it’s creeping up to an average $173 per person, on boring, meaningless [...]
Tags: Consumer, consumer food and retail, holiday shopping, holiday trends, launch, raleigh werner, Schneider Associates, Schneider PR, Starbucks
Posted in Consumer, Food & Retail | No Comments »
Saturday, April 30th, 2011
On April 27th, Schneider Associates’ client, Baskin-Robbins, held its fifth annual 31-Cent Scoop Night. As part of the celebration, The Dunkin’ Donuts & Baskin-Robbins Community Foundation once again made a $100,000 donation to support the National Fallen Firefighters Foundation. In addition, for the first time this year, ice cream enthusiasts were able to donate via [...]
Tags: 31 cent scoop night, Baskin-Robbins, Boston, Boston Public Relations, consumer food, consumer food and retail, Consumer Retail, dunkin donuts, fire fighters, ice cream, marketing, national fallen firefighters foundation, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Food & Retail | No Comments »
Wednesday, March 30th, 2011
Baskin-Robbins Flavor Creation Contest Featured by Bruce Horovitz in USA Today‘s Money Section Bruce Horovitz of USA Today recently reported on the growing trend of major brands tapping into their consumer fan base to find the “next big thing.” In today’s social-media-centric world, consumers have a voice and the channels to have a say in [...]
Tags: Baskin-Robbins, Boston, Boston Public Relations, consumer food, consumer food and retail, Consumer Retail, Launch Public Relations, Public Relations, Schneider Associates, USA Today, USA Today Money
Posted in Consumer, Food & Retail | No Comments »
Wednesday, December 1st, 2010
Schneider Associates’ media relations campaign for client, Baskin-Robbins, was recently featured in a PR Week case study. On November 19, PR Week reporter Tanya Lewis covered many of the key strategies and tactics employed in the campaign SA developed to celebrate Baskin-Robbins’ 65th Birthday.
Tags: 65th Anniversary, Baskin-Robbins, Baskin-Robbins 65th anniversary, Boston, Boston Public Relations, bostonpr, Canton, consumer food, consumer food and retail, Consumer Retail, ice cream, Integrated, Introductions, julie hall, launch, Launch Public Relations, Launches, launchpr, MA, marketing, National Ice Cream Day, new product, PR Week, Product Introduction, product launch, Public Relations, retirement, Schneider Associates, SchneiderPR
Posted in Agency News, Consumer, Food & Retail | No Comments »
Thursday, October 14th, 2010
Schneider Associates’ client, Baskin-Robbins, appeared in two segments on CBS Network’s The Early Show this morning promoting their Flavor Contest.
Tags: Baskin-Robbins, Boston, Boston Public Relations, CBS, client, consumer engagement, consumer food, consumer food and retail, consumer participation, Consumer Retail, cosumer contest, flavor, Flavor Contest, Integrated, Introductions, June's Flavor of the Month, Launch Public Relations, Launches, marketing, new product, Product Introduction, product launch, Public Relations, Schneider Associates, The Early Show
Posted in Consumer, Creative Services, Food & Retail, Launch PR | No Comments »
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