Thursday, May 9th, 2013
By Joan Schneider I had the pleasure this week of attending the Hebrew SeniorLife College of Retirement Series at Orchard Cove in Canton, MA to hear Ari Seth Cohen talk about his favorite subject—Advanced Style—which is also the title of his book and his blog. He talked about how his stylish grandmother—a librarian from New [...]
Tags: advanced style, ari seth cohen, Boston, college of retirement living, fashion, Hebrew SeniorLife, Joan Schneider, orcahrd cove, retirement, Schneider Associates, Schneider PR, SchneiderPR, senior living, seniors
Posted in Consumer, Consumer Health & Tech, Corporate & Nonprofit, Creative Services, Food & Retail | No Comments »
Monday, March 25th, 2013
Over the past few years, we have seen an overwhelming influx of social media platforms, mobile tools and trends. It’s virtually impossible to go anywhere without feeling the urge to ‘like’ a café on Facebook, tweet your opinions on a nearby bar, or Instagram the delicious meal you just scarfed down (filtered, of course). In [...]
Tags: app, Boston, connection, content, content sharing, demographic, facebook, Instagram, Integrated, iphone app, launch, Los Angeles, MeeLocal, mobile, new app, photo sharing, platform, Public Affairs, Public Relations, Schneider Associates, Schneider PR, search engine, Social Media, Stephen Danelian, tweets, twitter, upload, user generated, Yelp
Posted in Social Media | No Comments »
Friday, March 15th, 2013
On the morning of Wednesday, March 27th, Schneider Associates will bring together members of the higher education community and the Massachusetts state legislature to engage in a roundtable discussion on the future of higher education. We put together the following video as an introduction to some of the topics we will cover during out breakfast. [...]
Tags: affordable education, Boston, college, community college, congress, department of higher education, deval patrick, government affairs, government relations, governor patrick, higher education, higher education act, higher education opportunity act, house of representatives, joint committee on higher education, March 27th, massachusetts community colleges, massachusetts department of higher education, Massachusetts Legislature, moocs, On the morning of Wednesday, online education, private education, private higher education, Public Affairs, public education, public higher education, reauthorization, Schneider Associates, Schneider Associates will bring together members of the higher education community and the Massachusetts state legislature to engage in a roundtable discussion on the future of higher education. We pu, Schneider PR, senate, umass, university, university of massachusetts, ways and means
Posted in Agency News, Public Affairs | No Comments »
Friday, March 15th, 2013
By Shannon Watterson and Cassidy Lawson Public relations is all about putting the right message in front of the right people at the right time. Traditional media is one of the main channels we use to drive our clients’ messages, but, while a great tool, articles can often dilute the clients’ messages. Enter the byline. [...]
Tags: agency, Boston, Boston Public Relations, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
Tuesday, March 5th, 2013
Register FREE ($60 value) with shareable code: 2012TopTen It’s never been more difficult to launch a new product. Consumers are more fragmented than ever. With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who [...]
Tags: Boston, Boston Public Relations, Integrated, julie hall, launch, Launch PR, Launch Public Relations, Launches, launchpr, marketing, McDonald's, MMNPL, Most Memorable New Product Launch, new product, new product launch, pepsi, PR, Product Introduction, product introductions, product launch, product launches, products introduction, Schneider Associates, Schneider PR, SchneiderPR, Sentient Decision Science, Social Media, Taco Bell, USA Today
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, New Book on Launch, Public Affairs, Social Media, Uncategorized | No Comments »
Monday, March 4th, 2013
It’s the middle of your junior year and you and a friend are looking for that one great internship to complete your nearly perfect résumés. You have the grades, the work ethic, and the writing chops, and you’ve whisked cover letters and CVs into the inboxes of every internship coordinator in a 50-mile radius. Your [...]
Tags: agency, Boston, boston pr, Boston Public Relations, dos and don'ts, firm, Integrated, intern, internship, Launch PR, Launch Public Relations, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, social media dos and don'ts, tweets, twitter
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Social Media, Uncategorized | No Comments »
Thursday, February 21st, 2013
Recently, Texas A&M released its annual “Mobility Report” on traffic conditions in the nation’s 498 largest metropolitan areas. The results aren’t pretty, especially for Boston commuters. According to the study, Boston is the fifth worst area for traffic, with drivers spending an average of 53 idle hours in their cars last year. Only Washington, D.C., Los Angeles, San Francisco, and New York rank worse.
As traffic jams and work days have grown longer, employees have made a reasonable commute a top priority in choosing a job. As a result, the corporate housing model of companies clustered in urban downtowns or remote office parks is changing. Today, businesses looking for office space increasingly require nearby housing and lifestyle options for employees. Consequently, municipalities that offer all-in-one mixed-use developments are more attractive to top companies as corporate headquarters.
Tags: agency, Atlantic mangement, Boston, boston pr, Boston Public Relations, chris meehan, community launch, comute, employee care, forest park, live or play, marlborough ma, mixed use development, planning, Public Relations, robert buckely, rush hour, rush hour traffic, Schneider Associates, Schneider PR, SchneiderPR, tex A&M, traffic
Posted in Public Affairs | No Comments »
Wednesday, February 6th, 2013
By Carolyn Tillo, Account Coordinator With a presidential election and debates over topics like abortion and same-sex marriage, 2012 proved to be a year of drama and controversy. At the center of much of this controversy were PR scandals that could and should have been avoided. Recently, PR Daily posted a list of the top 10 [...]
Tags: Boston, boston pr, Chick-Fil-A, McDonald's, Mitt Romney, Obama, PR, PR Crisis, PR Daily, PR Mistakes, PR Planning, presidental election, Public Relations, Schneider Associates, Susan G. Komen
Posted in Corporate & Nonprofit, Launch PR, Social Media | No Comments »
Tuesday, February 5th, 2013
By Tom Ryan, Director of Marketing and Creative Services, Schneider Associates How do you make the most out of a $4 million ad? You cross your fingers and hope that your target audience isn’t refilling a plate of buffalo chicken dip when your ad runs. Or, you build an integrated approach into your Super Bowl [...]
Tags: advertising, audi, bad commercials, Boston, boston pr, Boston Public Relations, budweiser, coke, Consumer, creative, dodge ram, doritos, go daddy, good commercials, iron man 3, Jeep, Launch PR, launchpr, marketing, mercedes, MMNPL, movie trailers, oreo, pepsi, PR, Product Introduction, product launch, products introduction, Public Relations, Schneider Associates, Schneider PR, SchneiderPR, Social Media, super bowl, super bowl commercials, Taco Bell, tweets, twitter, volkswagon, youtube
Posted in Agency News, Consumer, Food & Retail, Launch PR, Social Media | No Comments »
Wednesday, January 9th, 2013
By Joan Schneider, President and Creative Director, Schneider Associates At Harvard Business School, they always talk about managing by walking around. It’s hard to have new ideas when you are constantly sitting in the office—talking to the same people, looking at the same scenery, thinking about things in the usual way. I’ve found that travel [...]
Tags: agency, art, art basel, Boston, boston pr, Boston Public Relations, creative, creative agency, creative marketing, creative solutions, florida, inspiration, Joan Schneider, launch, Launch Public Relations, Launches, marketing, miami, Public Relations, Schneider Associates, Schneider PR, SchneiderPR
Posted in Agency News, Consumer, Consumer Health & Tech, Consumer Tech, Corporate & Nonprofit, Creative Services, Food & Retail, Home Products, Launch PR, Public Affairs, Social Media | No Comments »
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